002 How to Increase Adsense CTRCPC and RPM Working Tips Video Lecture | Google Adsense Training - IT & Software

hey guys welcome back to the course in
this lecture I will teach you how you
can increase CTR CPC in rpm inside the
Google Adsense account so before that
first of all you have to understand what
are these things basically first of all
let me save this file about increasing
increasing air since revenue okay now
before increasing CTR CPC in rpm first
of all you need to know what these are
what are CTR CPC N or PM okay
the first one is City R stands for
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click-through rate okay the second one
is CPC stands for cost
cost-per-click the third one is rpm
stand for revenue or mild okay now once
again the CDR is basically the
click-through rate for example other
people visited your site 10 people click
the edge
okay so CTR is the percentage of people
who visit your site and how many people
click the edge the Google Aires so if
hundred people have visited your website
and ten out of those hundred people have
clicked the edge because every person is
not cannot click the Aires some people
click the edge so there become a
percentage of people who click the edge
so everyone will not actually click the
ads so out of hundred people if ten
people click the AIDS that's mean the
CTR is 10% very simple out of hundred
people 10 people click theirs so there
will be 10% CTR will be 10 person now
next is CPC rate so CPC rate Brooks is 4
clicks I mean cost per click so if 10
people
click the
the age and you are $10 I mean those 10
people who click this you earn $10 from
that that mean the CTR will be $1
I mean click-through cost per sorry CTR
not CPC cost per click will be $1 and if
you made $1 from these 10 people then
this will be dot 0 1 1 cent this is the
simple formula for CTR
now the next thing is the RPM thousand
visitors
impression also called impression you
made $100 $10 so you are rpm will be rpm
will be equal to us $10 there sick
I mean revenue per thousand impressions
how much revenue you have made from
thousand impressions this is something
like that so I hope you have understood
this simple thing this is about the
click-through rate I mean total people
and out of those total people how many
click the it becomes the percentage of
CTR and this is the cost per click one
click has earned you how much that
becomes the CPC and from thousand
impressions how much money have you are
in total becomes the RPM very simple
thing and I will first show you the real
example of this and then I will tell you
how you can increase it so here is the
real example from the previous lecture
we were and on this page so from the
United States there are two thousand
seven hundred thirty one pages you know
and thirty one clicks only from around
three thousand page views there are only
thirty one clicks so the CTR becomes
only one person because out of 100 per
hundred page views there is only one
click so automatically CTR is very low
and the CPC is one point two three about
one dollar
that's mean cost per click one click is
equal to this money in the RPM page rpm
is thirteen dollars and something like
almost $14 that's mean
from thousand impressions how much we
are
so you see 2700 pages and $13 per
thousand impressions and total learning
is here same you can see for other
countries like you see for Saudi Arabia
227 pageviews seven clicks and the CTR
is higher here 3% because from 100
people 3 clicked so 3 about 3 percentage
here for CDR but the CPC is low 15 cent
per click and from thousand impression
there is only 475 learning for $75
learning that's it because there is no
thousand impressions only 227 impression
therefore that Ming is $1.00 but if
there were a thousand impression the
earning would be this one for about 4
dollars so that is the simplest thing
for you to understand about city art CPC
and things like that know how you can
actually increase CTR for CTR you will
have to actually work or the placements
if you have if you don't have any aired
here on this this must a donate here if
you don't have an ad just on the single
page is just about the below the this
title or you may be having another
website about products or about any
other things so just keep your ad units
exactly aligned with the content you
know so people will be to the clicking
the AIDS in the city are will increase
this one in this one and also you can on
this area as I told you people will be
clicking my oral CTR is about 3% so if
you are as 3 percent then that's ok
that's you are going very well
but if less than 3 or less than 2 then
you are going you know very low so you
should to work on your CTR just about 3
CTR is per pet so you have to work or
the placements of your site and your
heirs because this is related to
placements the
through it if you are not using the airs
on right places then this will not
increase in people will not click on
theirs now the next part is CPC cost per
clicks this is related to keywords and I
mean the topic of the website and also
the geographical location of the
visitors if you have visitors more
visited from USA UK Canada in other
countries top countries automatically
your CPC will be higher as you can see
in this example I have showed you
recently so this is related to topic if
topic is something like business
technology or something like Forex or
domain and web hosting insurance this
kind of part of it which I already told
you in a lecture so you or CPC will be
automatically higher and if you receive
visitors from top country then that will
be doubled in the RPM is actually total
revenue from thousand impressions so
that is note that necessary like CPC and
CTR so I hope you will work or these
areas if you can't work or you need more
tips then you can post your question and
the discussion of this course so I will
give you more specific I mean
suggestions and tips according to your
site and your own circumstances so this
was about increasing CTR and CPC I hope
you willing increase after my
suggestions in this video now the next
thing is to talk about a scorecard so
see you soon in next lecture