Behavior reports overview (3:06) Video Lecture | Google Analytics: For Beginners - Data & Analytics

You can find the “Behavior” reports under
“Behavior” in the left-hand navigation.
It’s important to understand how Google
Analytics calculates behavior data. If you
recall, Analytics uses a small piece of Javascript
code on your website to collect data. Every
time a user loads a page on your website,
this tracking code creates a “pageview”
that is reported in Google Analytics. Analytics
uses this to calculate many of the metrics
in the Behavior reports. For example, the
“Total Pageviews” metric is simply the
sum of each time a user loaded a page on your
website. Let’s begin by looking at the “All Pages"
report located under “Site Content”
and scroll down to the data table. The “Pageviews”
metric shows how frequently each page on your
site was viewed. By default, this report will
show data by the page URI. The URI is the
part of the URL after the domain name in the
location bar of the browser. If you switch
the primary dimension of the report to “Page Title",
you can view this report by the
title listed in the web page’s HTML.
Other metrics in the “All Pages” report like
“Average Time on Page” and “Bounce Rate”
indicate how engaged users were on each page
of your site. You can sort the report by these
metrics to quickly find low-performing pages
that need improvement or high-performing content
to guide future content decisions. The “Content
Drilldown” report under “Site Content”
groups pages according to your website’s
directory structure. You can click on a directory
to see the pages of your site within that
directory. This is especially useful if you’re
trying to understand the performance of content
in a particular section of your website. If
you switch to the pie chart view, you can
quickly see which sections of your site are
most popular with your users. The “Landing
Pages” report under “Site Content” lists
the pages of your website where users first
arrived. These are the first pages viewed
in a session. You can use this report to monitor
the number of bounces and the bounce rate
for each landing page. A high bounce rate
usually indicates that the landing page content
is not relevant or engaging to those users.
The “Exit Pages” report under “Site Content"
shows the pages where users left
your site. Because you don’t want users
exiting from important pages like a shopping
cart checkout, it’s a good idea to periodically
review this report to minimize unwanted exits.
The “Events” report tracks how users interact
with specific elements of your website. For
example, you can use this report to track
when users click on a video player or a download
link. Event tracking requires additional implementation
beyond the Analytics tracking code snippet,
which we’ll discuss in more detail in an
advanced Google Analytics course.