Understanding Numbers: Bad Product Examples (Free Amazon Course Video 12) Video Lecture | Start an Amazon FBA Store: Learn and Build - Home Business

what's going on guys and welcome back to
the second video in these product
examples please subscribe if you haven't
already and use my affiliate link for
Dennis Cody if you're going to download
it I really appreciate that and yeah
let's get straight into the video so the
last video I went over a good product
example and one that appeared to be good
at first glance but actually I ended up
not having the sales numbers that we
wanted so now I'm gonna give you guys
some more examples of products that
don't look very good and explain why the
first one I'm gonna use is a product I
know is pretty popular for FBA sellers
or it's used in quite a few video
examples and that's just a birthday sash
so I already ran through almost general
scope on here you can see just from the
pictures similar but different
variations of the product and just
looking at it right here going into the
numbers we see the average price is $10
13 so right away I would say that's not
enough on the price point no I'm not a
high enough price point to actually make
money you're gonna have to be paying
your shipping your manufacturing and
your Amazon FBA fees I really don't
think a product of $10 is gonna give you
any profit especially once you out of
your advertising cost you're really
gonna be operating very close to
break-even or possibly even a loss so
right away I just recommend not let's
not go on with this products just based
on that number so not even gonna bother
going down this price column because we
can already see it's not something we
would go into but I'll just go through
the rest of the columns just so you guys
have an idea of what else I don't like
about this product so looking you can
also see the brands no real dominant
brand there's a couple that appear
multiple times but not too bad so if it
was just based on the brand looks okay
categories we took those categories here
we know it's not a gated category we can
always still check for gated categories
and product descriptions but this
product I know is safe product rank not
too bad all of them you know it's not
the best rank but it's nothing terrible
and then as we go into sales this is
where I see a little little bit of a
problem especially being at this price
point you'd want to be selling thousands
of these a month to actually make a
profit these ones the highest one you
see is 190 here ranked number-five
then we have 146 153 these sales are
just it's consistent between all of
these they all have similar amount of
sales but
just solo that really we're not gonna be
making any money here so when we look
over into the revenue column we can see
consistent sales thousand thousand three
hundred five hundred it's all such a
little announced that it's really it
wouldn't interest me at all so I can see
eight of the first twelve if we went to
look at the first twelve how many of
these are even making over a thousand
dollars only three of them or four of
them one two five of that I guess but
like a thousand dollars once you pay
lower fees you're not gonna be really
making anything so even if we extracted
the next page which is something I
recommend you guys do sometimes as well
it's not always you don't always have to
look at second page but I whoa I would
always look at it but I don't think the
stats on the second page are always a
deal-breaker because it could be newless
teens or people who just don't know what
they're doing so again like same it's
consistently the same thing these ones
making under $30 under $50 so definitely
not a good sign looking at the reviews
the reviewers are good like this is if
these number if the sales numbers were
there and the price point was there and
you found a product with this low of
review like so few reviews I would
definitely hop in it this is 62 of the
highest amount of reviews nothing even
close to 100 here which is my general
boundary area and then rating so these
ones do have decent ratings though so
five stars you can you couldn't really
improve anything on that for so I was
four and a half not bad but we could
always find a ways to improve its
overall maybe we're just looking at this
based on reviews and like yeah if we
just gonna just based on reviews I'd say
it's an okay product but unfortunately
their revenue the sales and the price
point it's just not there moving on to
the next product now this one is a water
tubes for a pool cover I'm not really
sure what this is I've never dealt with
anything like this so I just want to run
this quickly so let's take a look here
so right off the bat categories or sorry
we still see a few names coming up quite
frequently I don't want to look into
these brands a bit more and make sure
they're
any big-name brands that we think are
going to dominate us at the first glance
price point looks good price points all
in that impulse buy range and then all
in patio lawn and garden so that's a
good category I like it rank those ranks
look pretty good looks nice all the way
through and sales sales the first five
looking good then we started going on
with the six and below sales start
dropping quite a bit so in the first
twelve you know really only like six of
the first twelve have decent sales the
rest really start to drop then we look
over at revenue
okay so revenue the first five of the
first twelve are making over three
thousand dollars a month which is sort
of my boundary area for as far as
revenue goes I want to be making at
least a thousand dollars a month per
product so this one I really wouldn't be
in to interested based on the revenue is
because the sales do drop off quite
quickly only the first five guys are
making money there must be some sort of
reason for that so not to not to impress
with that those revenue members but you
know overall it's not terrible but I
just think it just drops off too quickly
for my liking
as far as reviews go 330 reviews is a
bit much $2.99 it's a bit much
but it's not crazy if you still think
you can get your way in here I wouldn't
say it's impossible but it'll just take
a bit of time and you'd have to have a
really good product and really good
Lipstein and everything to go around and
support so looking down the line reviews
are low so that looks good and it's
clear but ratings here all of these
could use improvements so you could
definitely find something to find out
what's going on in the comments or in
the review see what people don't like
about it and make that change for this
product overall honestly I think people
there might be some people at this
product interest just because the the
reviews are not is crazy high this sales
are decent but for me and I recommend
for you guys there's a first product if
you want to be more certain that you
will achieve success I wouldn't go for
this product because if we're not seeing
a ton of demand because we can see as we
go down the line it provides shot the
next page
there's not a ton of sales being made
other people are offering this product
and making no sales so I don't someone
you got to get stuck in that position so
I wouldn't recommend going for this
product you guys have any questions
about that last product let me know God
I know some people might be a little bit
confused but if this course is going a
little bit too fast and I'll be happy to
you guys I would just let me in the
comments or message me on Instagram
okay so this is another big product that
was a really big a few months ago for
FBA sellers I don't know a lot of people
hopped on this but I would not go in
this now it's way too crowded but I'm
going to show you guys why so we see no
big brands dominating here it's just
good price point right where we want to
be average price $23 right in the
impulse buy range and all the numbers
for prices look consistent down the line
pretty good category beauty and personal
Beauty and personal care and then health
and household looks pretty good ranks
although these have good rankings
probably some of the best rankings I've
shown you guys in this video and sales
are crazy so we see these sales numbers
5,000 units a month over 1,000 units a
month four thousand a month so we know
and we look down the line even like the
lower sellers here or selling to over
200 a month which is just insane over
200 over 8,000 dollars at the end look
not even in the first twelve we're
looking at 13 14 15 so right away we see
there is crazy demand for this person
obviously a lot of people are buying it
so we don't have to worry about anything
on the demand there so far everything
looks good even extract in the second
picture still all the way down the line
crazy number of sales and yeah it just
doesn't slow down so looking at the
revenue it's absolutely insane
so a hundred and eighty seven thousand
for this first guy 147,000 down here
lots of people making clearing over
twenty thousand dollars a month in
revenue for this product so that still
looks good moving on to reviews this is
where I would say the product goes
downhill on why why we wouldn't go into
it you can see here there's guys 709
review
so that would take a super long time to
catch up there's no way you can catch
him he's already months ahead of you
same with the next one 393 super high
over a thousand reviews over 500 reviews
over 700 reviews all these guys a
majority of these guys here in the first
six of the first twelve are super high
in reviews and they're too far ahead of
you guys to catch up so I'd recommend
not going for this product solely based
on how many reviews there are if their
reviews were lower this is a crazy
in-demand product and I definitely see
opportunity here let's stay away from
this product especially as a new seller
because the reviews are just so hot as
well as the ratings four and a half
pretty high ratings so not a ton of room
to improve but overall like I said the
reason we wouldn't go out to this one it
would be because of reviews you know
there's some product examples for you
guys if you like this video please give
it a thumbs up let me let me know what
you guys thought of this video in the
comments section and yeah I'll catch you
guys in the next video which will be
coming out tomorrow talk to you guys
later
you