9 Marketing Tips to Quickly Grow Your Blog; Podcast or Video Channel Video Lecture | Become an Expert at Podcasting - Career Development

so you've probably been hard at work
creating a lot of content for your blog
or your video channel or perhaps your
podcast no matter what it is one of the
hardest things to do is to continue to
create that content knowing there's not
very many people on the other end who
are consuming it so we've got a question
in today from Ben who is asking about
just this hey Pat Ben here and my wife
and I have a podcast called breaking
espanol where we talk about our journey
learning Spanish we've been doing it for
about a year and one of the challenges
we struggle with is how do people find
podcasts and what can we do to kind of
maximize and make sure anybody
interested in learning Spanish and those
kind of things finds our podcast so it's
great that you're creating content but
how do you get found well for podcasting
specifically there's a number of ways
that discovery happens number one iTunes
just like Google just like YouTube it's
a search engine so making sure that the
content you create does include keywords
in the title and a description of those
things will ensure that down the road
when you know the algorithms play in
your favor you will get discovered for
those keywords related to what people
are searching out in terms of what
keywords to include and what content to
create always make sure that you were
trying your best to answer people's
questions wherever they might be putting
those in so you can do some research
into forums you could do some research
on Google to find what kind of related
keywords people are typing in you might
even also use sites like answer the
public which actually gives you a
database of all the questions that
people are typing related to your
particular topic so that's search but
let's think about how other ways you
might be discovered what else might a
person be doing right before they
discover your show well they might be
scrolling through some sort of ranking
system or you know some library of a
bunch of other shows or videos or blogs
that are similar to yours so you'd have
to ask yourself well what's gonna stop a
person from continuing and scrolling
beyond your show or your video so if
you're podcasting specifically think
about it so even before people actually
listen to your show they first see the
graphics the cover art for your show and
that's gonna be really important so you
might want to do some research to make
sure that in the space that you're in in
the categories that you actually place
yourself you want to make sure that your
artwork stands out in addition to that
it's obviously the title of the show and
all this also the description that
people see and read before they actually
listen on YouTube it's very similar
think about it it's the thumbnails
typically that captured people's
attention which is why so much of
the work that is put into a great video
is actually what lives on that thumbnail
so we talked about search and we talked
about visually what things look like to
stop people while they are scrolling
through really important you also need
to utilize your own website a lot of
websites don't actually do a great job
of sharing the other kinds of media that
they have beyond their blog content so
if you have a podcast you also have a
responsibility to let people know on
your website that you have this podcast
if they join your email list let them
know it exists on the sidebar of your
website at the bottom of your blog posts
for example you need to be promoting
your podcasts to their there they like
the content and give them another way to
consume what you have to offer now all
that stuff we just talked about is great
but probably the biggest thing you can
do that'll get you the most viewers or
listeners or subscribers in the shortest
period of time is to utilize other
audiences that already exist by building
a relationship or connecting with in
some way shape or form the influencers
who have already earned the trust of
those audiences so then for example for
your Spanish speaking podcast you might
want to try and be a guest on another
language related podcast that's out
there you might have some really
interesting insights that you and your
wife have learned through this learning
process that you can offer for them in
their audiences so it's not just you
getting exposure from getting on the
show but it's also you offering value in
exchange for having a little bit of
exposure to their audience now starting
with other podcasters since you have a
podcast yourself it's gonna be great
because those audiences already know the
podcasting world and they can easily
subscribe to your show too but that's it
you don't have to just stick with
podcasting maybe you can be a guest on
another person's blog you can do a guest
blog post or perhaps you can get on
another person's a video channel if you
have that capability now a lot of people
who are getting into the podcasting
space are also experimenting with
advertising so they're using Facebook
for example to highly target audiences
that are of their audience type so you
can get very specific with the kind of
ads that you can do is a few things that
can actually work you can perhaps have a
guest on your show and then target
people who you know follow that guest so
if it's sort of an a-lister or an
influencer in your space and you know
that a lot of people follow this person
you can even target them to show ads for
that Pockets episode where you
interviewed that person because they
like that person they're gonna go listen
and it just so happens that you're the
one that interview them a lot of
podcasters are also doing the opposite
so perhaps if you become a guest on an
influencer show you
kanpei that influencer to boost those
posts on Facebook and again you're
utilizing the trust that they've earned
with their audience and the reach that
they have and because they are promoting
their show to their people you are
likely going to be listened to
a little bit more than you did if you
didn't do that so another group of
influencers that you could reach out to
which is really smart because they're
less likely to be reached out to and are
more likely to say yes our forum or
group owners meaning Facebook group
owners or LinkedIn group owners for
example and think about if we go to
Facebook and type in for example
learning Spanish you're likely gonna see
a number of communities of people who
are together and staying together to
learn Spanish right and to keep each
other motivated and hold each other
accountable for that there are admins to
those groups who you could find just
simply by clicking into those groups you
don't even have to join them yet reach
out to those people see how you might be
able to feature them in some way or
feature their community because when
that happens and you make them look like
a hero for example they're gonna be more
likely to share that episode to those
communities who've who they've already
earned trust with and that way you're
able to get in front of communities that
already exist through the trust and the
admins for that group and finally and
you've all heard this before no matter
what kind of content you create create
epic content stuff that people can't
help but talk about and share because
guess what word of mouth if that is the
most powerful form of marketing is Mark
blocker Berger says there's no better
recommendation than one that comes from
a friend right and so when a person
listens to your show and it's so great
and they've learned so much from it for
example they can't help but share that
with somebody else who they know has the
same problem or wants to accomplish the
same goals so make great stuff which I'm
sure you are Ben and I'm sure most of
you who are watching this are but just
as a reminder for you create great stuff
because when you offer that
word-of-mouth happens and that's how you
continue to grow and you build raving
fans over time and you're gonna build
this long-lasting business that will
continue to grow and serve you and have
you served them too so final piece of
advice
beyond the stuff that just should be
done the foundational stuff such as the
cover art the the description the titles
having keywords in there search engine
optimization etc once that's all taken
care of what I would recommend is for
these other strategies these reach outs
and connecting with other people pick
one strategy to focus on and just focus
and master that you
drive yourself crazy doing all these
different things but only putting half
effort into each of them put your full
effort until one of those channels or
strategies and you're gonna see results
and really quick if you want to hear
more interaction between me and people
in my audience people like you head on
over to ask pat calm you can listen to
my podcast there where once a week I
coach somebody through a pain or a
problem they're having in their business
and it's all open you can hear it all
and so subscribe today ask Pat calm and
again thank you so much for watching