How To Plan A Video Production for Small Business Marketing Video Lecture | Video Production: Your Ultimate Training Course - Career Development

hey everyone Jeff Dempsey here with more
video production basics this time we're
talking about planning and why you
should plan your shoots planning your
video before you shoot really helps
produce the best video possible this is
true whether it's your first video or
you consider yourself an expert planning
makes everything go more smoothly and it
really doesn't take a lot of time to do
first consider your content and your
intended audience all the content should
be relevant to your intended audience
which in most cases will be your
customer refine your content so the
audience understand your message or
concept the script is the most important
part of the video so make it good when
planning the shoot create an outline or
even a full script to use as a guide
during the shoot whoever's going to be
on the camera or on-camera talent will
need to review the script ahead of time
and be completely familiar with it
before you shoot next when and where
will you shoot your video planning the
basic logistics of the shoot helps with
the efficiency of your production and
greatly affects how the end product
looks whenever you shoot there are three
things to think about when choosing the
right location one is there an object
you want in your video are the things
you want in your shot like a logo text
or something you talked about in the
video you can make room for it next to
you in the shot or have it in the
background - is there a lot of noise
that might interfere with your video if
there are people working and making
noise in that location you might plan
your shoot for a time when they're not
working like a lunch break or ask if
they can take a break while you shoot or
at least keep noise to a minimum the
third factor to consider in choosing
your location is the lighting if you
don't have a lighting kit you have to
rely on available light so either way we
go into more detail on this and our
lighting basics video if you're talking
about a specific product or service
you'll need a video of that specific
product or service to display that
product or service for example if you
want to talk about quick bumper repair
in your video you should show a
technician repairing a bumper quickly we
call these shots b-roll you'll finally
greatly enhance as a video to show up
close-up of the product or service that
is in the subject of the video as you
think of the shot you might need
write them down in the shot list that
you can refer to when you're on your
shoot this way you don't forget to get
video of that if you take a systematic
approach of planning and pre-production
you'll find the video shoot goes much
smoother and editing will be much easier
as a result thanks for watching video
basics