An Example Of Woo Woo Marketing Video Lecture | Boost Your Career: Personal Branding Course - Professional Skills

i'm going to show you an example of the
type of google marketing you should
avoid hi welcome to personal branding
with Jolanda James i'm johanna James
okay so here's a quick video an example
of what whoo-whoo marketing is now you
know I hate whoo whoo I think it is too
far removed it's not good it does not
make for good marketing I'm a
videographer and when I have to work
with whoo-whoo people it makes my job
hell I hate it so much and the reason is
I don't know what the hell they're
talking about for example i'm going to
show you in a second but i'm working
with this client and she's i have no
idea what she does she sent me back this
thing and I was like girl please so
here's what example who at the
definition of whoo for me it's a bunch
of vague sentences and it's a lot of
words to have no meaning now if you have
a sentence and you say to me and I have
no idea what you're saying and then I
have to sit down and make it at video
about it I am gonna be so lost its
equivalent to editing Chinese for me so
here's I asked her what does she do what
problem does she solved and she sent me
back this I intuitive to see look at him
as a word i intuitively designed
transformational experiences for artists
to reignite their creativity what the
hell like it doesn't even make sense
right I'm sure I'm sure it must make
sense of some people but to me it's not
even a sentence I have no idea what
problem we're solving and I can't
imagine some person rolling over to
their spouse in the middle and I go oh
my god i need to reignite my creativity
and design a transformational experience
like no one says that so I show you this
example to say you're speaking like this
your marketing probably is not working
because people don't know what the hell
you're saying and confuse people do not
buy so the best way to make your brand
strong to make more money in your
business is to just speak like you're
talking to a fourth grader now if this
girl would have walked up and said this
to a fourth grader this sentence that
fourth query to be late lady what you
talking about oh that's a black kid I
guess in
Kuechly um I don't understand what
you're saying so one day all right so
keep your census is very simple so that
if you read them one time people get it
and then use words that your actual
ideal peeps would use I don't know that
they'll be saying synthesis like that so
that's my advice for this video speak
like it speaking to a fourth-grader keep
your marketing very simple and your
marketing will go much easier and your
personal brand will be much easier to
build all right thanks so much I'm
Jolanda James Thanks watch again bye