4 Easy Steps to Marketing Your Local Business Online Video Lecture | Be a Blogger: Beginner to Expert - Professional Skills

Google is one of the most popular sites on
the web, and you have a local business.
Why aren't you getting more traffic and more
customers from Google?
Hey, everyone.
I'm Neil Patel, and today, I'm going to teach
you how to market your local business online.
The first thing you need to do is google any
of those localized search terms within your
region.
What you'll notice is there's going to be
a map at the top, and then there's going to
be three listings.
That's called local pack, and as you can see,
there's always a map, and there's always three
listings.
There's not five or six.
There's three listings.
You want to be in there.
The first thing you need to do is set up Google
My Business.
When you do Google My Business and you submit
your corporate information, you're much more
likely to get placed there.
Within there, you need to also put in the
proper name, address, and phone number.
By putting in the right name, address, and
phone number and making sure that data is
consistent around the whole web, whether it's
on Yelp or your own website, you're much more
likely to rank.
The second thing you need to do is optimize
your site for local SEO.
Beneath that, all those map listings, you're
going to see normal, organic listings.
You can also be there.
You can take up double the spots.
How?
Make sure that you're using localized terms
on your website.
You also put your address on your website,
the name of your company, your phone number.
All of that helps.
Don't just do that on one web page.
Make sure it's there on your contact page,
your location page.
Also make sure it's on any major page that
talks about your business, such as your menu
pages.
By doing that, you're going to rank way higher.
Then go all the way to the Chamber of Commerce
within your city and ask what other companies
are within your space?
See if they can mention you.
Even the Chamber of Commerce.
A lot of times, they promote businesses within
your city, so ask them to link to your site.
The more links you generate from sites within
your region, the higher you're also going
to rank.
The third thing you want to do is improve
your click-through rate.
Just because someone sees your business listing
doesn't mean they're going to click on over
to your website.
If you want to improve your click-through
rate, the first thing you need to do is generate
more reviews.
People come into your store.
Ask them to review it.
The more reviews you get, the more likely
people are to come and click through.
The second thing you need to do is use Schema
markup.
By using Schema markup, it gives Google all
the data about your localized business.
Google has a whole page about Schema markup
and shows you how to use that code.
Or if you have a WordPress website, you can
use the Yoast SEO plug-in, and it will add
Schema markup to your site automatically.
The fourth thing you need to do is not rely
on Google.
There's a lot of other localized sites.
Yelp is really popular in the US.
TripAdvisor is really popular around the world.
Make sure you're in these sites.
You're encouraging good reviews.
Manage them.
If people are unhappy, figure out why they're
unhappy.
Make sure you fix that within your product
or service.
By doing all these things, you're going to
keep getting new reviews, and with the more
reviews you get around the web, the more people
that are likely to show up.
More people show up, more money you make.
That's how you get more traffic and more business
from the web for your local business.