SEO Hack: Duplicate Content Strategy Video Lecture | Be a Blogger: Beginner to Expert - Professional Skills

hey everyone it's neil patel for another
Q&A Thursday video I'm here with Adam
from viewership hello everyone and this
week's question is this is from cow and
he said hey meow great video as always I
have one doubt when you used the same
article from a blog on LinkedIn article
or something else does Google see as
suspicious like a duplicate content well
thank you for asking that question Caio
here's the thing with duplicate content
and we're gonna explain how do placate a
content works not just for Google but
social media as well and we'll give you
a few different scenarios so first off
if Adam here creates content on his
website about YouTube marketing on
viewership comm and I take his content
and I put it on my website and I link to
it but let's say I take his whole
content verbatim and heck let's even go
as far as saying I'm not gonna even link
to you Google will know because he
published it first and they're not gonna
penalize me but his contents gonna rank
higher than me now if I take snippets of
his content and I have a blog post about
YouTube videos which I do and I
reference Adam in quite a few of my
YouTube articles and I link to him and
I'm taking paragraphs from his blog and
I link back to him YouTube doesn't mind
they'll still rank my article and his
article they don't care so much about
duplicate content they more so care
about the user experience so if you're
just jacking someone's content and
you're taking it word-for-word and
you're not providing any other value
you're not gonna get penalized you just
won't rank that high for that article
they'll look at each and every single
individual page some will rank really
high some won't but the ones that you
just take the content they won't do that
well so don't waste your time taking
other people's content or scraping it
but if you want to integrate their
points into your blog posts and link out
to them because there's no point in
regurgitating the same information right
don't reinvent the wheel link out to
other people who already done the
research have the stats provides more
credibility for you as well
you can do that there's no issues there
now what social media some of you guys
want to do duplicate content where you
take your content from your website and
paste it all on LinkedIn a strategy that
David invented for us and this strategy
worked really well and we're still doing
this today I used
take my blog content and put it all on
LinkedIn verbatim and that used to
create engagement and it did really well
and created tons of engagement but what
we found is we weren't getting tons of
conversions because people from LinkedIn
weren't going back to the site and they
weren't converting so what David we
started running experiments internally
he would take the first three or four
how many paragraphs did you take Dave
just yes so he took the introduction as
he mentioned the introduction cells the
rest of the article and he always took
the introduction and he put at the end
of it click to continue reading and it
drove traffic back to the website not
only yes it's stupid good content Google
didn't care we still ranked wall on
Google but we're generating traffic from
LinkedIn and more importantly we're
generating conversions right traffic
without sales doesn't matter now if
you're releasing content on social media
videos audio clips and you're just
putting them on instagram facebook
youtube linkedin whatever it may be put
them everywhere it doesn't matter if the
text is the same the videos are the same
even though there's overlapping and
audiences you'll find that you'll get
more viewership in general by just
putting the same content everywhere and
we do that we put our YouTube videos on
YouTube right when you compress them and
you set them up and you optimize them
for us
you put we do YouTube we do Facebook and
we do LinkedIn and funny enough YouTube
does really well
Facebook's does really well but we've
been getting more views than anywhere
else right now on LinkedIn because
LinkedIn even though we have less
followers on LinkedIn they lack video
content so they're pushing it harder
than any other channel and they're doing
free marketing for us so make sure
you're pushing out your content
everywhere social media doesn't matter
on duplicate now if you want to take
that same video on audio content that
you put on social media sites on your
own website like Neil Patel calm yes
you'll get engagement but you probably
won't get as much engagement as you will
from the social sites and you'll find
that the video content that you put on
your own website and the audio content
that you put on your own website
even if you add in the transcriptions on
your own site it won't get much Google
love so you can do it for an engagement
but don't do it for Google love and what
I do
is I put those videos and audio files on
my website but I block them from Google
indexing because I know that they're not
gonna rank that content anyways so that
way it doesn't dilute my site and make
it weaker so that way my content pages
rank higher stronger and my overall
Authority throughout my whole site isn't
getting spread to pages that I know
Google won't rank well just I'd be
curious on European what we do so I
create videos for both my companies put
on YouTube and then we have a writer
take the main points of that and
extrapolate it and make a totally
different article on a longer article
for SEO curious would that make sense to
do that works really well I don't know
if you're doing this but I would do that
plus take the video format and embed it
into the articles yeah that's what we're
doing yeah and that works really well
and use a different headline for the
title then you what you're doing for the
video that's exactly it yeah so they're
taking at least my content my ideas and
then just really turn into like a forty
five hundred yeah that works out great
because then you can add in the keywords
it flows even if you don't have the
video plus adding it you're
accomplishing you know the visual and
audio aspect as well as people who just
want to read it's like it's all about
user experience ultimate that's right
like if it's good for the user it's good
for Google yes but they'd rather not
rank videos on your website they'd
rather rank YouTube which is a property
that they own by adding your videos to
your website your time on site increases
your user metrics go up and you'll find
that your overall Google rankings will
increase but the key is not to just have
videos on your site it's text as Adam
was mentioning and embed the videos so
that way people watch videos on your
website plus read the text the timeline
site increases user metrics go up which
overall increases your rankings for your
whole site so thank you guys for
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