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McClelland's Need Theory of Motivation Video Lecture | Crash Course for Human Resource Management - UGC NET

FAQs on McClelland's Need Theory of Motivation Video Lecture - Crash Course for Human Resource Management - UGC NET

1. What is McClelland's Need Theory of Motivation?
Ans. McClelland's Need Theory of Motivation is a psychological framework developed by David McClelland, which identifies three primary needs that motivate individuals: the need for achievement, the need for affiliation, and the need for power. According to this theory, individuals are driven by their dominant need, which influences their behavior and decision-making in personal and professional contexts.
2. How do the three needs in McClelland's theory differ from each other?
Ans. The three needs in McClelland's theory are distinct: 1. The need for achievement is the desire to excel and succeed in tasks, often measured by personal standards. 2. The need for affiliation focuses on forming relationships and being accepted by others, emphasizing social connections. 3. The need for power involves the desire to influence or control others, which can be expressed in either a personal or institutional context.
3. How can McClelland's Need Theory be applied in the workplace?
Ans. McClelland's Need Theory can be applied in the workplace by identifying employees' dominant needs and tailoring motivational strategies accordingly. For example, individuals with a high need for achievement may be encouraged through challenging projects, while those with a high need for affiliation may thrive in team-oriented roles. Understanding these needs helps managers create an environment that fosters motivation and job satisfaction.
4. What are some criticisms of McClelland's Need Theory?
Ans. Some criticisms of McClelland's Need Theory include its lack of empirical support, as some researchers argue that the theory oversimplifies motivation by focusing only on three needs. Additionally, critics point out that the theory does not consider external factors such as culture and environment, which can also significantly influence motivation and behavior.
5. How can teachers use McClelland's Need Theory in education?
Ans. Teachers can use McClelland's Need Theory by recognizing the different motivational needs of their students. For instance, they can provide opportunities for achievement through challenging assignments, foster a sense of belonging through group activities for those with a need for affiliation, and encourage leadership roles for students with a high need for power. This tailored approach can enhance student engagement and learning outcomes.
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