Communication Video Lecture | Business Studies (BST) Class 12 - Commerce

now coming to the third element of
directing that is leadership now what is
leadership leadership is an art of
influencing the behavior of people so
that they will strive willingly and
enthusiastically towards achievement of
the organizational goal when we talk
about a leader a leader is a person who
is able to influence the behavior of
another person working under him right a
leader is a person who is able to
explain it to the employee that how the
achievement of the organizational goals
will also lead to the achievement of his
individual goals his individual
individual goals will be increase in the
salary right or getting some kind of a
bonus so a leader only will be able to
influence his behavior that is will be
able to make him work in a manner right
that the target of the organization is
also achieved and once that target is
achieved the result is going to be that
the employee is going to get a bonus so
it is a leader who explains to the
employee that in the course of working
towards the achievement of the
organizational goal the employee is also
working toward the achievement of his
individual goals right so first and
foremost Prarie prerequisite that a
leader must have is the ability to
influence others right and another thing
he must set him set an example for
others to follow
right if I just keep talking about that
everyone should reach office on time
everyone should read off a certain time
then I as a leader every day I am coming
to the reaching office five to ten
minutes late and then if I call upon the
workers who reached office two minutes
late and three minutes late and I mark
them late I give them a red mark that
will not be justified because the worker
who's working under me may come and ask
that what about you so I if I expect
certain kind of a behavior out of people
who are working under me I must myself
first set an example for them not
certain features of leadership
leadership basically indicates the
ability of an individual to influence
others who are his followers he should
have those qualities in him right a
leader must have the quality to
influence others right through his own
behavior and direct their action towards
the achievement of the organizational
goals right secondly he a leadership
leadership tries to bring a change in
the behavior of others change in the
behavior meth-lab
change in the behavior in a positive
sense that is a behavior that leads to
the accomplishment of the organizational
goals it improves their interpersonal
relationships between the leader and the
follower then it aims at achieving the
common organizational objectives you are
trying to influence the behavior of
others but at all points of times your
main aim is to achieve the to direct the
efforts of all employees working in an
organization or under you towards the
accomplishment of the organizational
goals then leadership is a continuous
process it goes on because the
aspirations of the followers they
increase and the leader will have to
come up to their expectations and this
continues after this coming to the
different styles of the leadership which
are prevalent in an organization in
different organizations there are three
styles of leadership that we are going
to be talking about over here number one
being autocratic or authoritative
leadership
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