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Communication Video Lecture | Business Studies (BST) Class 12 - Commerce

53 videos|205 docs|49 tests

FAQs on Communication Video Lecture - Business Studies (BST) Class 12 - Commerce

1. What is communication commerce?
Ans. Communication commerce refers to the integration of communication and commerce, where businesses use various communication channels to engage with customers and promote their products or services. It involves leveraging tools such as social media, email marketing, chatbots, and live chat to communicate with customers and drive sales.
2. How can communication commerce benefit businesses?
Ans. Communication commerce can benefit businesses in several ways. It allows for personalized and targeted marketing, enabling businesses to reach the right audience at the right time. It also fosters customer engagement and loyalty by providing a seamless and interactive shopping experience. Additionally, communication commerce helps businesses gather valuable customer feedback, enabling them to improve their products or services based on customer preferences and needs.
3. What are some popular communication channels used in communication commerce?
Ans. There are several popular communication channels used in communication commerce. Social media platforms like Facebook, Instagram, and Twitter are commonly utilized for engaging with customers and promoting products. Email marketing is another effective channel for communicating with customers through personalized messages and offers. Live chat and chatbots are also increasingly used to provide real-time assistance and support to customers during their shopping journey.
4. How can businesses effectively leverage communication commerce for increased sales?
Ans. To effectively leverage communication commerce for increased sales, businesses should focus on building strong relationships with customers. This can be achieved by providing personalized recommendations, offering exclusive discounts or promotions, and delivering exceptional customer service. Additionally, businesses should actively listen to customer feedback and use it to enhance their products or services. By creating a seamless and interactive shopping experience, businesses can increase customer satisfaction and drive sales.
5. Are there any challenges associated with communication commerce?
Ans. Yes, there are some challenges associated with communication commerce. One challenge is the need for businesses to adapt to rapidly evolving technology and communication trends. This requires continuous learning and staying updated with the latest tools and techniques. Another challenge is managing customer expectations and ensuring consistent communication across various channels. Businesses also need to address privacy and security concerns to build trust with customers. However, by overcoming these challenges, businesses can unlock the benefits of communication commerce and drive growth.
53 videos|205 docs|49 tests

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