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All questions of Business Studies (BST) for Commerce Exam

“It is that function of management which is considered as the base of all other functions.” Identify the function of management stated in the above lines.
  • a)
    Planning
  • b)
    Controlling
  • c)
    Organising
  • d)
    Staffing 
Correct answer is option 'A'. Can you explain this answer?

Riya Banerjee answered
Planning precedes all other managerial functions and provides the very basis for organising, staffing, directing and controlling. Planning is deciding in advance what to do and how to do. It is one of the basic managerial functions. Before doing something, the manager must formulate an idea of how to work on a particular task. Thus, planning is closely connected with creativity and innovation.

Himanshu Mehta was working as a sales manager in a reputed company. A company was manufacturing refrigerator. He found that the sales of refrigerators were declining in the past few months. So, he decided to bring it to the notice of top management. The top management framed strategies and policies to increase the sales of the refrigerators. Himanshu thus instructed this to Davik Sharma who in turn share the instructions to actual work force.
Identify the level at which Daivik Sharma was working in the company.
  • a)
    Top Level
  • b)
    Middle level
  • c)
    Supervisory level
  • d)
    None of these
Correct answer is option 'C'. Can you explain this answer?

Nikhil Sen answered
Understanding Organizational Levels
In any organization, there are typically three main levels of management: top level, middle level, and supervisory level. Each level has distinct roles and responsibilities.
1. Top Level Management
- Responsible for overall organizational direction.
- Involves executives like CEOs and Presidents.
- Focuses on long-term strategies and policies.
2. Middle Level Management
- Acts as a bridge between top management and the operational workforce.
- Responsible for interpreting and implementing policies set by top management.
- Manages departmental functions and ensures that objectives are met.
3. Supervisory Level Management
- Involves direct oversight of the workforce.
- Responsible for day-to-day operations and managing employees directly.
- Ensures that tasks are completed efficiently and according to plan.
Identifying Daivik Sharma's Role
In the given scenario, Daivik Sharma is acting on the instructions provided by Himanshu Mehta, who is at the middle management level. Daivik's role involves:
- Receiving Instructions: He takes the strategies and policies framed by top management to increase sales.
- Implementation: Daivik is tasked with sharing these instructions with the actual workforce, which means he is directly involved in executing these strategies.
- Operational Focus: His focus is on ensuring that the workforce understands and implements the directives to improve sales.
Conclusion
Given that Daivik Sharma is responsible for implementing the strategies and communicating them to the workforce, he clearly operates at the supervisory level. This level is crucial for translating the objectives set by middle management into actionable tasks for the frontline employees. Thus, the correct answer is option 'C' - Supervisory level.

Which function of marketing is concerned with the cost and location of target market?
  • a)
    Promotion
  • b)
    Warehousing
  • c)
    Transportation
  • d)
    Branding
Correct answer is option 'C'. Can you explain this answer?

Rajesh Gupta answered
Transportation involves physical movement of goods from one place to the other. As generally the users of products, particularly consumer products are wide spread and geographically separated from the place these are produced, it is necessary to move them to the place where it is needed for consumption or us. A marketing firm has to analyse its transportation needs after taking into consideration various factors such as nature of the product, cost and location of target market and take decisions in respect of mode of transportation to be chosen and other related aspects.

A _____ is a state of felt deprivation or feeling of being deprived of something.
  • a)
    Want
  • b)
    Need
  • c)
    Desire
  • d)
    Demand
Correct answer is option 'B'. Can you explain this answer?

Lavanya Menon answered
A need is a state of felt deprivation or feeling of being deprived of something. If unsatisfied, it leaves a person unhappy and uncomfortable. For example, on getting hungry, we become uncomfortable and start looking for objects that are capable of satisfying our hunger. Needs are basic to human beings and do not pertain to a particular product.

Which of the following statements is false with respect to Planning?
  • a)
    It is one of the basic managerial functions.
  • b)
    Planning is closely connected with creativity and innovation.
  • c)
    It requires taking decisions.
  • d)
    None of the above
Correct answer is option 'D'. Can you explain this answer?

Geetika Shah answered
Planning is deciding in advance what to do and how to do. It is one of the basic managerial functions. Before doing something, the manager must formulate an idea of how to work on a particular task. Thus, planning is closely connected with creativity and innovation. But the manager would first have to set objectives, only then will a manager know where he has to go. Planning seeks to bridge the gap between where we are and where we want to go. Planning is what managers at all levels do. It requires taking decisions since it involves making a choice from alternative courses of action.

“The significance of political conditions in business success lies in the predictability of business activities under stable political conditions”, is a major element of which of the following components of the Business Environment?
  • a)
    Social Environment
  • b)
    Legal Environment
  • c)
    Political Environment
  • d)
    Economic Environment
Correct answer is option 'C'. Can you explain this answer?

Rishika Mishra answered
The Role of Political Environment in Business Success
The political environment is a critical component of the business environment that greatly influences business operations and success.
Predictability in Business Activities
- Stable Political Conditions: A stable political environment fosters predictability, allowing businesses to plan and execute strategies effectively.
- Government Policies: Consistent governmental policies regarding taxation, trade, and regulation create a conducive atmosphere for business growth.
Impact of Political Instability
- Uncertainty and Risk: Political instability can lead to uncertainty, making it difficult for businesses to forecast future conditions or make long-term investments.
- Regulatory Changes: Frequent changes in laws and regulations can disrupt business operations and lead to increased compliance costs.
Investor Confidence
- Attracting Investment: A stable political environment boosts investor confidence, encouraging both domestic and foreign investments.
- Economic Growth: Political stability is often linked to economic growth, which further benefits businesses through increased consumer spending.
Conclusion
In summary, the significance of political conditions in business success is rooted in their ability to provide a predictable environment for business activities. This predictability is vital for strategic planning, investment decisions, and overall growth, making the political environment a fundamental aspect of the broader business environment.

Advertisements, including packets of cigarettes carry the statutory warning ‘Cigarette smoking is injurious to health’. Which dimension of the business environment is highlighted in the above statement?
  • a)
    Social Environment
  • b)
    Legal Environment
  • c)
    Political Environment
  • d)
    Economic Environment
Correct answer is option 'B'. Can you explain this answer?

Jyoti Sengupta answered
Legal environment includes various legislations passed by the Government administrative orders issued by government authorities, court judgments as well as the decisions rendered by various commissions and agencies at every level of the government— centre, state or local. Impact of legal environment can be illustrated with the help of government regulations to protect consumer’s interests. For example, the advertisement of alcoholic beverages is prohibited. Advertisements, including packets of cigarettes carry the statutory warning ‘Cigarette smoking is injurious to health’.

Management principles are very _________ whereas pure science principles are rigid.
  • a)
    Flexible
  • b)
    Contingent
  • c)
    Dependent
  • d)
    Absolute
Correct answer is option 'A'. Can you explain this answer?

Tejas Singh answered
Management principles are very flexible whereas pure science principles are rigid.

1. Explanation:
- Management principles are guidelines or rules that help managers make decisions and take actions to achieve organizational goals.
- These principles are not fixed or rigid but are flexible and adaptable to different situations and contexts.
- Managers need to apply these principles in a way that suits the specific circumstances they are dealing with.
- The flexibility of management principles allows managers to consider various factors and make adjustments as necessary.
- This is because organizations operate in dynamic environments where things can change rapidly, and managers need to respond accordingly.

2. Examples:
- For example, one management principle is the principle of unity of command, which states that each employee should have only one direct supervisor.
- While this principle provides clarity and avoids confusion in most cases, there may be situations where it is necessary for an employee to report to multiple supervisors due to the nature of their work or organizational structure.
- In such cases, the principle of unity of command can be flexibly applied to ensure effective coordination and communication.
- Another example is the principle of delegation, which involves assigning authority and responsibility to subordinates.
- While delegation is generally considered a good management practice, the level of delegation may vary depending on factors such as the competence and experience of subordinates, the complexity of tasks, and the level of trust between managers and subordinates.
- Managers need to be flexible in their approach to delegation to ensure that tasks are assigned appropriately and that subordinates are given the necessary support and resources to carry out their responsibilities.

3. Contrast with pure science principles:
- In contrast, pure science principles are based on scientific laws and theories that are immutable and inflexible.
- These principles are derived through rigorous experimentation, observation, and analysis and are applicable in a wide range of situations without much variation.
- For example, the laws of physics, such as the law of gravity or the laws of thermodynamics, are universal and do not change based on external factors or circumstances.
- Pure science principles are characterized by their absolute nature, meaning they apply universally and without exceptions.
- In contrast, management principles are context-specific and can be adjusted or modified based on the unique requirements and constraints of each situation.

4. Conclusion:
- The flexibility of management principles allows managers to navigate the complexities and uncertainties of organizational environments.
- It enables them to make decisions and take actions that align with the specific needs and goals of their organizations.
- On the other hand, pure science principles are rigid and unchanging, reflecting the fundamental laws and theories of the respective scientific disciplines.
- Understanding the difference between these two types of principles is crucial for effective management and decision-making.

The macrolevel factors related to the means of production and distribution of wealth which have an impact on business and industry includes:
  • a)
    Economic structure 
  • b)
    Stage of economic development of the country
  • c)
    Infrastructural factors
  • d)
    All of the above
Correct answer is option 'D'. Can you explain this answer?

Lavanya Menon answered
The economic environment in India consists of various macrolevel factors related to the means of production and distribution of wealth which have an impact on business and industry. These include stage of economic development of the country. The economic structure in the form of mixed economy which recognizes the role of both public and private sectors. Infrastructural factors, such as, financial institutions, banks, modes of transportation communication facilities.

Management can be called an _______ science.
  • a)
    Inexact
  • b)
    Exact
  • c)
    Human
  • d)
    None of these
Correct answer is option 'A'. Can you explain this answer?



Management as an Inexact Science

Management can be called an inexact science because it involves dealing with human behavior, which is complex and dynamic. Unlike exact sciences like mathematics or physics, management does not have fixed formulas or laws that can be applied universally.

Human Element

One of the key reasons why management is considered an inexact science is the involvement of the human element. People are not predictable and can behave irrationally, making it difficult to apply standardized solutions to management problems.

Subjectivity

Another factor that contributes to the inexactness of management is the subjective nature of decision-making. Managers often have to rely on their judgment, intuition, and experience rather than objective data in making decisions. This subjectivity can lead to different outcomes in similar situations.

Changing Environment

The business environment is constantly evolving, with new challenges and opportunities emerging regularly. This dynamic nature of the business world makes it challenging to apply fixed principles or theories to management practices.

Conclusion

In conclusion, management can be considered an inexact science due to the complex and ever-changing nature of human behavior, the subjective decision-making process, and the dynamic business environment. While there are principles and theories that can guide managers, the application of these concepts is not always straightforward or predictable.

Name the process of working with and through others to effectively achieve organizational objectives by efficiently using limited resources in a changing environment.
  • a)
    Management
  • b)
    Planning
  • c)
    Organising
  • d)
    Controlling
Correct answer is option 'A'. Can you explain this answer?

Hansa Sharma answered
Management is a process of getting things done with the aim of achieving goals effectively and efficiently. Management as a process means to carry out primary functions or activities that management performs to get things done. These functions are planning, organising, staffing, directing and controlling.

Which of the following statement is correct with respect to marketing management?
  • a)
    Marketing management involves performance of various functions such as analysing and planning the marketing activities.
  • b)
    Marketing management generally is related to creation of demand.
  • c)
    The focus of marketing management is on achieving desired exchange outcomes with the target markets.
  • d)
    All of the above
Correct answer is option 'D'. Can you explain this answer?

Prisha Yadav answered
Functions of Marketing Management:
- Marketing management involves the performance of various functions such as analysing market trends, planning marketing activities, implementing strategies, and monitoring the outcomes.
- These functions are essential for the successful execution of marketing campaigns and achieving organizational goals.

Creation of Demand:
- Marketing management is not only related to the creation of demand but also focuses on understanding consumer needs, preferences, and behaviours.
- By identifying and satisfying customer needs, marketing management plays a crucial role in stimulating demand for products or services.

Achieving Exchange Outcomes:
- The primary focus of marketing management is on achieving desired exchange outcomes with the target markets.
- This involves creating value for customers, building strong relationships, and ultimately driving profitable exchanges between the company and its customers.

Conclusion:
- In conclusion, all the statements mentioned are correct with respect to marketing management.
- Marketing management encompasses a wide range of functions, including analysing, planning, and implementing marketing strategies to create demand and achieve desired exchange outcomes.
- By effectively managing these aspects, organizations can enhance their competitive advantage and drive business growth.

“By stating in advance how work is to be done planning provides direction for action.” is suggested by which of the following importance of planning:
  • a)
    Planning facilitates decision making.
  • b)
    Planning promotes innovative ideas.
  • c)
    Planning provides direction.
  • d)
    Planning reduces the risks of uncertainty.
Correct answer is option 'C'. Can you explain this answer?

Suresh Iyer answered
By stating in advance how work is to be done planning provides direction for action. Planning ensures that the goals or objectives are clearly stated so that they act as a guide for deciding what action should be taken and in which direction. If goals are well defined, employees are aware of what the organisation has to do and what they must do to achieve those goals individuals in the organisation are able to work in coordination. If there was no planning, employees would be working in different directions and the organisation would not be able to achieve its desired goals.

______ is referred to as the essence of marketing.
  • a)
    Exchange
  • b)
    Personal Selling
  • c)
    Product
  • d)
    None of these
Correct answer is option 'A'. Can you explain this answer?

Shalini Patel answered
The process of marketing facilitates exchange of products and services between the buyers and the sellers. The buyers, however, make buying decisions on their perceptions of the value of the product or service in satisfying their need, in relation to its cost. A product will be purchased only if it is perceived to be giving greatest benefit or value for the money. Goods are produced at different places and are distributed over a wide geographical area through various middlemen, involving exchanges at different levels of distribution. Exchange is, therefore, referred to as the essence of marketing.

“The activities involved in managing an enterprise are common to all organisations whether economic, social or political.” Which characteristic of management is highlighted in the above statement?
  • a)
    Management is all pervasive.
  • b)
    Management is multidimensional.
  • c)
    Management is a continuous process.
  • d)
    Management is a group activity.
Correct answer is option 'A'. Can you explain this answer?

Riya Banerjee answered
The activities involved in managing an enterprise are common to all organisations whether economic, social or political. A petrol pump needs to be managed as much as a hospital or a school. What managers do in India, the USA, Germany or Japan is the same. How they do it may be quite different. This difference is due to the differences in culture, tradition and history.

For organisational efficiency, it is important to harmonise individual goals and organisational goals through ______ .
  • a)
    Effective planning
  • b)
    Coordination
  • c)
    Proper direction
  • d)
    Proper organizing
Correct answer is option 'B'. Can you explain this answer?

Geetika Shah answered
All individuals differ in their habits of work, background, approaches to situations and relationships with others. It becomes necessary to ensure that all individuals work towards the common goals of the organisation. But employees may have their own individual goals also. Therefore, for organisational efficiency, it is important to harmonise individual goals and organisational goals through coordination.

Lavender Ltd. is an Indian company dealing with cosmetics. The company finds that a foreign multinational namely Floral beauty is entering the Indian market with new substitutes. On the basis of this information, Lavender Ltd. can prepare themselves to meet the threat by adopting measures such as improving the quality of the product, reducing cost of the production, engaging in aggressive advertising, and so on.
Identify the significance of business environment mentioned in the above text.
  • a)
    Business Environment helps in improving performance.
  • b)
    Business Environment helps in assisting in planning and policy formulation.
  • c)
    Business Environment helps the firm to identify threats and early warning signals.
  • d)
    None of the above
Correct answer is option 'C'. Can you explain this answer?

Poulomi Datta answered
Understanding the Significance of Business Environment
The business environment encompasses various external factors that can impact a company's operations and strategies. In the case of Lavender Ltd., recognizing the entry of Floral Beauty into the Indian market exemplifies the importance of this environment.
Identification of Threats
- Market Awareness: The awareness of a foreign competitor signals to Lavender Ltd. that it must adapt to maintain its market position.
- Early Warning Signals: By monitoring the business environment, Lavender Ltd. can detect potential challenges before they escalate, allowing for timely responses.
Strategic Adaptation
- Quality Improvement: Lavender Ltd. can enhance its product quality to differentiate itself from the new entrants.
- Cost Reduction: By finding ways to cut production costs, Lavender Ltd. can remain competitive on pricing.
Proactive Measures
- Aggressive Advertising: Engaging in more promotional activities can help Lavender Ltd. reinforce its brand presence in the market.
- Customer Engagement: Understanding consumer preferences can lead to innovative product offerings that resonate with the target audience.
Conclusion
The ability to identify threats and early warning signals is crucial for businesses. In this scenario, the competitive dynamics introduced by Floral Beauty necessitate that Lavender Ltd. not only react but also proactively strategize to safeguard its market share. Thus, the correct answer, option 'C', highlights how the business environment serves as a critical tool for identifying potential threats and enabling timely and effective responses.

Why packaging and labelling have become so important in modern day marketing?
  • a)
    It protects the product.
  • b)
    Serves as a promotional tool.
  • c)
    Both (A) and (B)
  • d)
    None of these
Correct answer is option 'C'. Can you explain this answer?

Krishna Iyer answered
Packaging and labelling have become so important in modern day marketing that these are considered as the pillars of marketing. Packaging is important not only for protection of the products but also serves as a promotional tool. Sometimes, the quality of the product is assessed by the buyers form packaging.

According to Taylor, there should be an almost equal division of work and responsibility between workers and management. 
Identify the principle of Scientific management being discussed above.
  • a)
    Harmony, not discord
  • b)
    Science, not rule of thumb
  • c)
    Development of each and every person to his or her greatest efficiency and prosperity
  • d)
    Cooperation, not individualism
Correct answer is option 'D'. Can you explain this answer?

Lavanya Menon answered
There should be complete cooperation between the labour and the management instead of individualism. Competition should be replaced by cooperation. Both should realise that they need each other. For this, management should not close its ears to any constructive suggestions made by the employees. They should be rewarded for their suggestions which results in substantial reduction in costs. They should be part of management and, if any important decisions are taken, workers should be taken into confidence. According to Taylor, there should be an almost equal division of work and responsibility between workers and management. All the day long the management should work almost side by side with the workers helping, encouraging and smoothing the way for them.

Business environment is a _________ phenomenon.
  • a)
    Simple
  • b)
    Flexible
  • c)
    Complex
  • d)
    None of these
Correct answer is option 'C'. Can you explain this answer?

Mira Joshi answered
Since business environment consists of numerous interrelated and dynamic conditions or forces which arise from different sources, it becomes difficult to comprehend at once what exactly constitutes a given environment. In other words, environment is a complex phenomenon that is relatively easier to understand in parts but difficult to grasp in its totality.

____ principle of management is being violated if management does not fulfill its promise to increase wages of the workers after the mission is accomplished.
  • a)
    Order
  • b)
    Equity
  • c)
    Discipline
  • d)
    Initiative 
Correct answer is option 'C'. Can you explain this answer?

Nabanita Basu answered
Violation of Discipline Principle
- The principle of discipline in management states that employees should follow the rules and regulations set by the organization.
- In this case, management promised to increase wages after a specific mission was accomplished, which can be seen as a form of agreement or commitment.
- By not fulfilling this promise, management is violating the principle of discipline as they are not adhering to their own set agreements and commitments.
- This lack of fulfillment can lead to a breakdown in trust between management and employees, causing disruptions in the overall discipline within the organization.
- It is important for management to uphold their promises and commitments to maintain a sense of discipline and fairness among employees.

Which of the following step in the planning of process is related to making assumptions about the future?
  • a)
    Developing Premises
  • b)
    Setting Objectives
  • c)
    Selecting an alternative
  • d)
    None of these
Correct answer is option 'A'. Can you explain this answer?

Riya Banerjee answered
The manager is required to make certain assumptions about the future. These assumptions are called premises. Assumptions are the base material upon which plans are to be drawn. The base material may be in the form of forecasts, existing plans or any past information about policies. The premises or assumptions must be the same for all and there should be total agreement on them. All managers involved in planning should be familiar with and use the same assumptions.

Read the following text and answer question on the basis of the same.
Best Textiles Ltd. is a big company. Managing many employees at the same moment is a challenge which this company always faces. Since the company has many departments it is necessary for the company to ensure unity of action among various departments. The various departments are human resources, marketing, finance, operations and sales. The top-level managers coordinate with all middlelevel managers. The middle-level managers coordinate simultaneously with top as well as lower-level managers. The lower-level managers coordinate with middle-level managers and the workers. The employees are always concerned about the company and are a useful resource to their organisation. Though they have diverse interests and have to perform different activities, the management ensures that the efforts of the employees should be given a focus so as to achieve the organisational goals. 
The different departments have their own interests but due to proper coordination, conflict of interest between departments is minimized to zero. When it comes to the employees, the organisation shows its concern. The career of employees is shown a developmental path through proper training modules and job enrichment. Sanjeev is a manager who takes care of all the duties and responsibilities to be assigned to his employees in the department. He gives a common direction to the individual effort in achieving the overall goal of the organisation. He uses all sources to develop a proper communication with them and leaves no attempt to motivate them. This year the company has decided to give the best manager award to Sanjeev for his contribution to the organisation.
Q. Which characteristic of coordination has been highlighted in the above case?
  • a)
    Unity of action
  • b)
    Responsibility of all managers
  • c)
    Integration of group efforts 
  • d)
    All of the above
Correct answer is option 'D'. Can you explain this answer?

Preeti Iyer answered
Coordination unifies unrelated or diverse interests into purposeful work activity. It gives a common focus to group effort to ensure that performance is as it was planned and scheduled. The purpose of coordination is to secure unity of action in the realisation of a common purpose. It acts as the binding force between departments and ensures that all action is aimed at achieving the goals of the organisation. Coordination is the function of every manager in the organisation. Top level managers need to coordinate with their subordinates to ensure that the overall policies for the organisation are duly carried out. Middle level management coordinates with both the top level and first line managers. Operational level management coordinates the activities of its workers to ensure that work proceeds according to plans.

Which of the following statements is true?
  • a)
    Authority is only formal.
  • b)
    Authority is only informal.
  • c)
    Authority is both formal and informal.
  • d)
    Authority is neither formal nor informal. 
Correct answer is option 'C'. Can you explain this answer?

Jyoti Sengupta answered
Authority is both formal and informal. Managers require authority commensurate with their responsibility. There should be a balance between authority and responsibility. An organisation should build safeguards against abuse of managerial power. At the same time a manager should have necessary authority to carry out his responsibility.

As per the principle of unity of command what should be avoided?
  • a)
    Dual subordination
  • b)
    Discipline
  • c)
    Formal communication
  • d)
    Responsibility
Correct answer is option 'A'. Can you explain this answer?

Unity of Command:
Unity of command is a principle of management that states that each employee should receive orders and be accountable to only one superior. This principle ensures that there is a clear line of authority and a single point of accountability within an organization. It helps to avoid confusion, conflicts, and overlapping of responsibilities.

Dual Subordination:
Dual subordination refers to a situation where an employee reports to more than one superior or receives conflicting orders from different superiors. This can create confusion and ambiguity in the workplace, leading to a lack of clarity in roles and responsibilities. It can also result in employees being torn between different priorities and directions, causing inefficiency and ineffectiveness.

Importance of Avoiding Dual Subordination:
Avoiding dual subordination is important for several reasons:
1. Clear Communication: Having a single superior ensures that employees receive clear and consistent instructions, reducing the chances of miscommunication or misunderstanding.
2. Accountability: When an employee reports to multiple superiors, it becomes difficult to determine who is responsible for their performance and outcomes. This can lead to a lack of accountability and hinder performance management.
3. Conflict Resolution: In situations where conflicting orders are given, employees may find themselves caught in the middle and face difficulties in resolving conflicts. This can lead to frustration, low morale, and decreased productivity.
4. Efficiency and Productivity: A clear line of authority and a single point of accountability allows for better coordination and decision-making. This helps in streamlining work processes, reducing duplication of efforts, and enhancing overall efficiency and productivity.
5. Employee Satisfaction: When employees have a clear reporting structure, they are more likely to feel supported, valued, and motivated. They can focus on their tasks without the confusion and stress that dual subordination can cause.

Conclusion:
In conclusion, avoiding dual subordination is crucial to maintain the principle of unity of command. It ensures clear communication, accountability, conflict resolution, efficiency, and employee satisfaction. By adhering to the principle of unity of command, organizations can establish a hierarchical structure that promotes effective coordination, decision-making, and overall organizational effectiveness.

Suganya decided to start the business of selling dress materials. She did some research to find out about the preferences of prospective customers. Based on this, she prepared a detailed business plan. She then made important decisions about the features, quality, packaging, labelling and branding of the dress material. Which of the following elements of Marketing Mix is being discussed here?
  • a)
    Promotion
  • b)
    Market
  • c)
    Product
  • d)
    Place
Correct answer is option 'C'. Can you explain this answer?

Preeti Khanna answered
In marketing, product is a mixture of tangible and intangible attributes, which are capable of being exchanged for a value, with ability to satisfy customer needs. Product means goods or services or ‘anything of value’, which is offered to the market for sale. Product may be defined as anything that can be offered to a market to satisfy a want or need. It is offered for attention, acquisition, use or consumption.

Which of the following is the first step in the process of planning?
  • a)
    Developing Premises
  • b)
    Evaluating alternative courses
  • c)
    Identifying alternative courses of action
  • d)
    None of these
Correct answer is option 'D'. Can you explain this answer?

Lavanya Menon answered
The first and foremost step is setting objectives. Every organisation must have certain objectives. Objectives may be set for the entire organisation and each department or unit within the organisation. Objectives or goals specify what the organisation wants to achieve. Objectives should be stated clearly for all departments, units and employees. They give direction to all departments. Departments/ units then need to set their own objectives within the broad framework of the organisation’s philosophy. Objectives have to percolate down to each unit and employees at all levels. At the same time, managers must contribute ideas and participate in the objective setting process.

Which of the following nature of management has a feature “Management has a systematised body of knowledge”
  • a)
    Management as an Art
  • b)
    Management as a science
  • c)
    Management as a profession
  • d)
    None of these
Correct answer is option 'B'. Can you explain this answer?

Advait Ghosh answered
Management as a Science
Management as a science is a nature of management that emphasizes the systematic and organized body of knowledge that underpins the practice of management. The feature "Management has a systematised body of knowledge" is a key characteristic of this nature of management.

Systematic Body of Knowledge
In management as a science, there is a focus on developing theories, principles, and concepts that are based on empirical research and observation. This body of knowledge is constantly evolving through research and experimentation, contributing to the advancement of management practices.

Application of Scientific Methods
Management as a science applies scientific methods such as data analysis, experimentation, and logical reasoning to understand and solve management problems. This approach allows for the development of evidence-based solutions and decision-making processes.

Predictability and Replicability
One of the advantages of viewing management as a science is the ability to predict and replicate outcomes based on established theories and principles. This predictability provides a sense of reliability and consistency in management practices.

Continuous Learning and Improvement
By treating management as a science, organizations can focus on continuous learning and improvement by relying on evidence-based practices and adapting to new research findings. This approach fosters innovation and growth within the field of management.
In conclusion, management as a science emphasizes the systematic body of knowledge that forms the foundation of management practices. By approaching management from a scientific perspective, organizations can benefit from evidence-based decision-making, predictability, and continuous learning and improvement.

Which of the following importance of organizing “reduces the workload as well as enhances productivity”?
  • a)
    Clarity in working relationships
  • b)
    Benefits of specialisation
  • c)
    Adaptation to change
  • d)
    Effective administration
Correct answer is option 'B'. Can you explain this answer?

Vivek Rana answered
Organising leads to a systematic allocation of jobs amongst the work force. This reduces the workload as well as enhances productivity because of the specific workers performing a specific job on a regular basis. Repetitive performance of a particular task allows a worker to gain experience in that area and leads to specialisation.

Identify the nature of management which specifies that “A manager applies acquired knowledge in a personalised and skillful manner in the light of the realities of a given situation.”
  • a)
    Management as a Science
  • b)
    Management as an Art
  • c)
    Management as a Profession
  • d)
    All of these
Correct answer is option 'B'. Can you explain this answer?

Jyoti Sengupta answered
Art is the skillful and personal application of existing knowledge to achieve desired results. It can be acquired through study, observation and experience. Since art is concerned with personal application of knowledge some kind of ingenuity and creativity is required to practice the basic principles learnt. Management is an art because it requires personal skill, creativity and practice to apply systematic and well-organised body of knowledge in the best possible way.

Prateek took his nephew Raman for shopping to ‘Hamleys’ to buy him a toy car for his birthday. Raman was delighted when on payment of the bag, he got a school bag along with the toy car free of cost. Identify which technique of sales promotion is being used by the company.
  • a)
    Quantity gift
  • b)
    Product combinations
  • c)
    Lucky draw
  • d)
    Sampling 
Correct answer is option 'B'. Can you explain this answer?

Keerthana Iyer answered
Product Combinations:
Product combinations refer to the sales promotion technique where two or more products are bundled together at a special price to encourage customers to make a purchase. In this case, Hamleys is offering a school bag for free along with the toy car purchased by Prateek for his nephew Raman. This strategy aims to increase the perceived value of the purchase for the customer and incentivize them to buy more.

Benefits of Product Combinations:
1. Increased Value: By offering a complimentary product along with the main purchase, customers feel like they are getting more value for their money.
2. Boost in Sales: Product combinations can help increase sales as customers are more likely to make a purchase when they perceive they are getting a good deal.
3. Clearing Inventory: This technique can also help in clearing out slow-moving or excess inventory by bundling it with a popular product.

Effectiveness of Product Combinations:
Product combinations are generally effective in attracting customers and boosting sales, especially when the bundled products complement each other well. It can create a win-win situation for both the customer and the company by providing added value and increasing revenue. Companies often use this technique during special promotions, festive seasons, or to introduce new products to the market.

Management principles are derived by______
  • a)
    Observation
  • b)
    Experimentation
  • c)
    Personal experiences
  • d)
    All of the above
Correct answer is option 'D'. Can you explain this answer?

Hansa Sharma answered
The management principles are developed only after deep and thorough research work. They are not developed overnight or they are not the personal feelings of any person. Proper observations and experiments are conducted before developing them. These are the expressions of deep experiences of the leaders of management thoughts.

Zamara Garments Ltd., found that there was decline in sales even in the festive season. After analyzing, it was found that purchase and sales departments were not synchronizing so that supply of goods could take place according to purchase orders. ............... aspect of management is lacking above.
  • a)
    Planning
  • b)
    Organising
  • c)
    Controlling
  • d)
    Coordination 
Correct answer is option 'D'. Can you explain this answer?

Nandita Basak answered
< b="" /> Explanation: < />
The aspect of management that is lacking in the given scenario is coordination. Coordination refers to the process of harmonizing and integrating the activities of different departments or individuals in an organization to achieve common goals. It ensures that the various departments work together smoothly and in synchronization with each other.

< b="" /> Importance of coordination: < />
Coordination is crucial for the effective functioning of an organization. It helps in avoiding conflicts, duplication of efforts, and wastage of resources. It ensures that all the departments work towards a common objective and contribute to the overall success of the organization.

< b="" /> Analysis of the given scenario: < />
In the given scenario, Zamara Garments Ltd. experienced a decline in sales even during the festive season. Upon analysis, it was identified that the purchase and sales departments were not synchronized. This means that the purchase department was not coordinating with the sales department effectively, resulting in a discrepancy between the supply of goods and the purchase orders.

< b="" /> Lack of coordination: < />
The lack of coordination between the purchase and sales departments can have several negative consequences. Some of them include:
1. Stockouts or excess inventory: If the purchase department does not provide the necessary goods on time, the sales department may face stockouts, leading to missed sales opportunities. On the other hand, if the purchase department overstocks, it can result in excess inventory, tying up the company's capital and increasing carrying costs.
2. Inefficiency and delays: Without proper coordination, the sales department may face delays in receiving the ordered goods, impacting their ability to meet customer demands. This can lead to customer dissatisfaction and loss of business.
3. Communication breakdown: Lack of coordination can result in miscommunication and misunderstandings between the purchase and sales departments. This can further lead to conflicts, blame games, and a breakdown in interdepartmental relationships.
4. Inconsistent customer experience: If the purchase and sales departments are not synchronized, customers may experience inconsistencies in product availability, pricing, or delivery. This can negatively impact the company's reputation and customer loyalty.

< b="" /> Conclusion: < />
In conclusion, the aspect of management that is lacking in the given scenario is coordination. Effective coordination between the purchase and sales departments is essential for ensuring timely supply of goods as per purchase orders, avoiding stockouts or excess inventory, minimizing delays, maintaining good communication, and providing a consistent customer experience.

“Top management undertakes planning for the organisation as a whole. Middle management does the departmental planning. At the lowest level, day-to-day operational planning is done by supervisors”.
Which of the following feature of planning is highlighted in the above text?
  • a)
    Planning focuses on achieving objectives.
  • b)
    Planning is pervasive.
  • c)
    Planning is continuous.
  • d)
    None of the above
Correct answer is option 'B'. Can you explain this answer?

Jyoti Sengupta answered
Planning is required at all levels of management as well as in all departments of the organisation. It is not an exclusive function of top management nor of any particular department. But the scope of planning differs at different levels and among different departments. For example, the top management undertakes planning for the organisation as a whole. Middle management does the departmental planning. At the lowest level, day-today operational planning is done by supervisors.

   Authority is________, responsibility is _____________, accountability is __________.
  • a)
    Delegated, assumed, imposed
  • b)
    Imposed, assumed, delegated
  • c)
    Assumed, delegated, imposed
  • d)
    Imposed, delegated, assumed
Correct answer is option 'A'. Can you explain this answer?

Lavanya Menon answered
Authority determines the superior subordinate relationship wherein the superior communicates his decision to the subordinate, expecting compliance from him and the subordinate executes the decision as per the guidelines of the superior. Responsibility arises from a superior– subordinate relationship because the subordinate is bound to perform the duty assigned to him by his superior. Once authority has been delegated and responsibility accepted, one cannot deny accountability. Thus, it can be stated that while authority is delegated, responsibility is assumed, accountability is imposed.

A ________  structure is an organisational design that groups similar or related jobs together.
  • a)
    Divisional
  • b)
    Functional
  • c)
    Both (A) and (B)
  • d)
    None of these
Correct answer is option 'B'. Can you explain this answer?

Geetika Shah answered
Grouping of jobs of similar nature under functional and organising these major functions as separate departments creates a functional structure. All departments report to a coordinating head. For example, in a manufacturing concern division of work into key functions will include production, purchase, marketing, accounts and personnel. These departments may be further divided into sections. Thus, a functional structure is an organisational design that groups similar or related jobs together.

Which of the following statement is incorrect with respect to limitations of planning?
  • a)
    Planning guarantee success.
  • b)
    Planning is inexpensive.
  • c)
    Both (A) and (B)
  • d)
    None of these
Correct answer is option 'C'. Can you explain this answer?

Suresh Iyer answered
Planning does not guarantee success. The success of an enterprise is possible only when plans are properly drawn up and implemented. Any plan needs to be translated into action or it becomes meaningless. Managers have a tendency to rely on previously tried and tested successful plans. It is not always true that just because a plan has worked before it will work again. Besides, there are so many other unknown factors to be considered. This kind of complacency and false sense of security may actually lead to failure instead of success. Planning involves huge costs. When plans are drawn up huge costs are involved in their formulation. These may be in terms of time and money for example, checking accuracy of facts may involve lot of time.

Which of the following is an advantage of divisional structure?
  • a)
    Promotes inflexibility 
  • b)
    Lead to increase in costs
  • c)
    Provides managers with the authority to supervise
  • d)
    Product specialization helps in the development of varied skills
Correct answer is option 'D'. Can you explain this answer?

Shalini Patel answered
Product specialization helps in the development of varied skills in a divisional head and this prepares him for higher positions. This is because he gains experience in all functions related to a particular product. Divisional heads are accountable for profits, as revenues and costs related to different departments can be easily identified and assigned to them. This provides a proper basis for performance measurement. It also helps in fixation of responsibility in cases of poor performance of the division and appropriate remedial action can be taken.

Read the following text and answer question on the basis of the same.
Best Textiles Ltd. is a big company. Managing many employees at the same moment is a challenge which this company always faces. Since the company has many departments it is necessary for the company to ensure unity of action among various departments. The various departments are human resources, marketing, finance, operations and sales. The top-level managers coordinate with all middlelevel managers. The middle-level managers coordinate simultaneously with top as well as lower-level managers. The lower-level managers coordinate with middle-level managers and the workers. The employees are always concerned about the company and are a useful resource to their organisation. Though they have diverse interests and have to perform different activities, the management ensures that the efforts of the employees should be given a focus so as to achieve the organisational goals. 
The different departments have their own interests but due to proper coordination, conflict of interest between departments is minimized to zero. When it comes to the employees, the organisation shows its concern. The career of employees is shown a developmental path through proper training modules and job enrichment. Sanjeev is a manager who takes care of all the duties and responsibilities to be assigned to his employees in the department. He gives a common direction to the individual effort in achieving the overall goal of the organisation. He uses all sources to develop a proper communication with them and leaves no attempt to motivate them. This year the company has decided to give the best manager award to Sanjeev for his contribution to the organisation.
Q. Which of the following task is performed by the middle level managers?
  • a)
    They are responsible for all the activities of first line managers.
  • b)
    They are responsible for all the activities of the business and for its impact on society.
  • c)
    They formulate overall organisational goals and strategies for their achievement.
  • d)
    None of these
Correct answer is option 'A'. Can you explain this answer?

Gaurav Kumar answered
Middle Management is the link between top and lower level managers. They are subordinate to top managers and superior to the first line managers. They are usually known as division heads, for example production manager. Middle management is responsible for implementing and controlling plans and strategies developed by top management. At the same time, they are responsible for all the activities of first line managers. Their main task is to carry out the plans formulated by the top managers.

‘Buy two get one free’ is printed on the label of the package of toothpaste. Which labelling function is being performed by this statement?
  • a)
    Describe the product
  • b)
    Identification of the brand
  • c)
    Grading of product
  • d)
    Sales promotion 
Correct answer is option 'D'. Can you explain this answer?

An important function of label is to aid in promotion of the products. A carefully designed label can attract attention and give reason to purchase. Labels play an important role in sales promotional schemes launched by companies.

For the following two statements choose the correct option:
Statement I: Management helps in achieving group goals.
Statement II: Management increases efficiency.
Choose the correct option from the options given below:
  • a)
    Statement I is correct and II is wrong.
  • b)
    Statement II is correct and I is wrong.
  • c)
    Both the statements are correct.
  • d)
    Both the statements are incorrect.
Correct answer is option 'C'. Can you explain this answer?

Rajesh Gupta answered
Management is required not for itself but for achieving the goals of the organisation. The task of a manager is to give a common direction to the individual effort in achieving the overall goal of the organisation. The aim of a manager is to reduce costs and increase productivity through better planning, organising, directing, staffing and controlling the activities of the organisation.

Delegation refers to the_______ transfer of authority.
  • a)
    Downward
  • b)
    Upward
  • c)
    Diagonal
  • d)
    None of these
Correct answer is option 'A'. Can you explain this answer?

Preeti Iyer answered
A manager, no matter how capable he is, cannot manage to do every task on his own. The volume of work makes it impractical for him to handle it all by himself. As a consequence, if he desires to meet the organisational goals, focus on objectives and ensure that all work is accomplished, he must delegate authority. Delegation refers to the downward transfer of authority from a superior to a subordinate. It is a pre-requisite to the efficient functioning of an organisation because it enables a manager to use his time on high priority activities. 

A company owned by Vikas Malhotra has a set target and objectives to achieve in the coming year. He informed the production manager in one of the meeting that the company has to produce 1 million units of the product every day to meet its objectives and Mr. Vikas has decided to monitor the performance of production manager so as to control it accordingly. Identify the importance of planning in the above case.
  • a)
    Planning reduces overlapping and wasteful activities.
  • b)
    Planning facilitates decision making.
  • c)
    Planning establishes standards for controlling.
  • d)
    Planning reduces the risks of uncertainty.
Correct answer is option 'C'. Can you explain this answer?

Suresh Iyer answered
Planning involves setting of goals. The entire managerial process is concerned with accomplishing predetermined goals through planning, organising, staffing, directing and controlling. Planning provides the goals or standards against which actual performance is measured. By comparing actual performance with some standard, managers can know whether they have actually been able to attain the goals. If there is any deviation it can be corrected. Therefore, we can say that planning is a prerequisite for controlling.

That part of a brand which can be recognized but which is not utterable is called _______.
  • a)
    Brand
  • b)
    Brand name
  • c)
    Brand mark
  • d)
    Trade mark
Correct answer is option 'C'. Can you explain this answer?

Suresh Iyer answered
That part of a brand which can be recognised but which is not utter able is called brand mark. It appears in the form of a symbol, design, distinct colour scheme or lettering. For example, the Gattu of Asian Paints or Devil of Onida or symbol of Yogkshma of LIC, or four fingers and a palm of Anacin are all brand marks.

Read the following text and answer question on the basis of the same.
Best Textiles Ltd. is a big company. Managing many employees at the same moment is a challenge which this company always faces. Since the company has many departments it is necessary for the company to ensure unity of action among various departments. The various departments are human resources, marketing, finance, operations and sales. The top-level managers coordinate with all middlelevel managers. The middle-level managers coordinate simultaneously with top as well as lower-level managers. The lower-level managers coordinate with middle-level managers and the workers. The employees are always concerned about the company and are a useful resource to their organisation. Though they have diverse interests and have to perform different activities, the management ensures that the efforts of the employees should be given a focus so as to achieve the organisational goals. 
The different departments have their own interests but due to proper coordination, conflict of interest between departments is minimized to zero. When it comes to the employees, the organisation shows its concern. The career of employees is shown a developmental path through proper training modules and job enrichment. Sanjeev is a manager who takes care of all the duties and responsibilities to be assigned to his employees in the department. He gives a common direction to the individual effort in achieving the overall goal of the organisation. He uses all sources to develop a proper communication with them and leaves no attempt to motivate them. This year the company has decided to give the best manager award to Sanjeev for his contribution to the organisation.
Q. Which of the following importance of coordination has been described in the above case?
  • a)
    Functional differentiation
  • b)
    Growth in size
  • c)
    Specialisation
  • d)
    All of the above
Correct answer is option 'A'. Can you explain this answer?

Vivek Rana answered
Functions of an organisation are divided into departments, divisions and sections. In an organisation there may be separate departments of finance, production, marketing or human resources. All these departments may have their own objectives, policies and their own style of working. All departments and individuals are interdependent and they have to depend on each other for information to perform their activities. The activity of each department needs to be focused on attainment of common organisational goals. The process of linking the activities of various departments is accomplished by coordination.

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