All questions of Understanding Media for Class 7 Exam

Understanding the Primary Goal of Commercial Advertisements
Commercial advertisements are a fundamental aspect of modern business practices. Their primary goal is to sell products and generate profits, which can be explained through several key points:
1. Driving Sales
- Commercial ads are designed to capture the attention of potential customers.
- They showcase products or services, highlighting features and benefits that appeal to the audience.
- The ultimate goal is to persuade consumers to make a purchase.
2. Creating Brand Awareness
- Advertisements help in establishing and reinforcing brand identity.
- By continually exposing consumers to a brand, companies aim to build familiarity and trust.
- This brand recognition often leads to increased sales over time as consumers prefer familiar brands.
3. Targeting Specific Audiences
- Advertisements are strategically crafted to appeal to specific demographic groups.
- By understanding the needs and preferences of their target market, companies tailor their messages to resonate effectively.
- This targeted approach often results in higher conversion rates, ultimately boosting profits.
4. Competitive Advantage
- Commercial advertising allows businesses to differentiate themselves from competitors.
- Through unique selling propositions and creative messaging, companies can position their products as superior or more desirable.
- This differentiation is crucial in crowded markets where consumers have many choices.
In conclusion, the essence of commercial advertisements lies in their ability to promote products and services to generate profits. By effectively driving sales, creating brand awareness, targeting specific audiences, and establishing a competitive advantage, these advertisements play a pivotal role in the economic landscape.

Explanation:

Media plays a crucial role in shaping public opinion and awareness. The media has the power to decide which subjects to highlight and which ones to ignore. This decision-making process by the media is known as the agenda-setting function.

Agenda-setting function:

The agenda-setting function of the media refers to the ability of the media to determine which issues or topics are in the public eye. The media has the power to influence what people think about and how they think about it.

Process of setting an agenda:

The media sets the agenda through a process that involves the following steps:

• Selection: The media selects which topics to cover based on their newsworthiness and relevance to their audience.


• Emphasis: The media emphasizes certain aspects of a story to make it more interesting to their audience.


• Exclusion: The media may exclude certain perspectives or aspects of a story that do not fit their narrative or are not deemed newsworthy.

Impact of agenda-setting:

The agenda-setting function of the media has a significant impact on society. It influences public opinion, shapes political discourse, and determines the priorities of policymakers. Through its coverage of certain issues, the media can increase awareness and understanding of important social, economic, and political issues. It can also promote change by highlighting social injustices and advocating for reforms.

Conclusion:

The media has a powerful role in shaping public opinion and determining the issues that are in the public eye. This agenda-setting function can have a significant impact on society and can shape the priorities of policymakers. As such, it is important for the media to use this power responsibly and to ensure that they are providing accurate, balanced, and comprehensive coverage of important issues.

The correct answer is "Media run by local groups intended to cover local issues of people in remote areas." Local media refers to media outlets that are based in a specific local area and primarily focus on issues and news relevant to that particular community. These can include newspapers, radio stations, and television stations that are owned and operated by local groups, as opposed to national or international groups.

Not an example of Social Advertisement

Introduction:
Social advertisement refers to the use of advertising tools to create awareness about social issues and to bring about a positive change in society. These advertisements are usually sponsored by government or non-governmental organizations and are aimed at promoting social welfare. In this context, we need to identify which of the given options is NOT an example of social advertisement.

Option B - Use of Sunsilk for your hair:
The correct answer is Option B, which is not an example of social advertisement. Let us understand why this option is not relevant to social advertisement.

Explanation:
Social advertisements are generally created to promote public welfare by creating awareness about social issues. They are not intended to promote a product or a brand. The purpose of social advertisements is to bring about a positive change in society by addressing issues such as health, safety, environment, and education.

Option A - Paying tax on time:
This is an example of social advertisement as it promotes the importance of paying taxes on time. The advertisement is aimed at creating awareness about the benefits of paying taxes and how it contributes to the development of the country.

Option C - Save every drop of water:
This is an example of social advertisement as it promotes the importance of conserving water. The advertisement is aimed at creating awareness about the scarcity of water and how we can save it by adopting simple measures.

Option D - Using energy-saving fuel:
This is an example of social advertisement as it promotes the use of energy-saving fuel to reduce pollution and conserve natural resources. The advertisement is aimed at creating awareness about the benefits of using clean energy and how it can make a positive impact on the environment.

Conclusion:
In summary, option B is not an example of social advertisement as it promotes a product or a brand rather than addressing a social issue. The other options, i.e., paying taxes on time, saving every drop of water, and using energy-saving fuel, are examples of social advertisements as they promote social welfare by creating awareness about important issues.

Censorship

Censorship refers to the act of suppressing or restricting the dissemination of certain information or media content by the government or other authorities. It involves controlling the flow of information and determining what can or cannot be shared with the larger public.

Reasons for Censorship

Censorship can be implemented for various reasons, including:

1. Political Control: Governments may censor news, movies, or songs to manipulate public opinion, maintain political control, or suppress dissenting views.

2. National Security: Certain information that could potentially harm national security, such as military strategies or classified documents, may be censored to protect the country's interests.

3. Moral or Religious Grounds: Governments may censor content that is deemed obscene, immoral, or offensive to religious or cultural beliefs to maintain societal values or protect public decency.

4. Social Stability: Censorship may be used to prevent the spread of content that could incite violence, hatred, or unrest within a society.

Forms of Censorship

Censorship can be implemented in various ways, such as:

1. Content Filtering: Governments may block access to certain websites, social media platforms, or news outlets that they consider objectionable or a threat to their agenda.

2. Media Control: Governments may require media organizations to obtain licenses or permits to operate, allowing them to control the content that is published or broadcasted.

3. Prior Restraint: Authorities may require filmmakers, musicians, or journalists to obtain approval before releasing their work to the public, allowing them to censor or modify content that goes against their interests.

4. Legal Action: Governments can use legal measures, such as defamation laws or national security legislation, to punish individuals or organizations that disseminate information deemed undesirable or harmful.

Impact of Censorship

Censorship can have both positive and negative impacts. On one hand, it can protect national security, maintain social harmony, and prevent the spread of harmful content. On the other hand, it can infringe upon freedom of speech and expression, limit access to information, stifle creativity, and restrict the public's right to know.

In democratic societies, striking a balance between protecting the public and upholding individual freedoms is crucial. Censorship should be transparent, accountable, and based on legitimate reasons to ensure that it does not become a tool for suppressing dissent or controlling information.

In a democracy, the media serves as the backbone or the fourth pillar, making citizens aware of social, political, and economic activities. It informs people about government operations and election-related news and results, and raises issues or problems related to common people in front of politicians.

Option C is correct

The diagram shows that big business houses advertise their products through media, and media promotes these products through advertisements. This creates a cyclic flow of money where the media profits from advertisement charges, and big business benefits from increased product sales.

Technology has allowed mass media to reach more people by improving the methods of dissemination and enhancing the quality of sound and images, thereby making information more accessible.

Satellites and cables are crucial in television broadcasting because they allow the transmission of images and signals over vast distances, making it possible to watch news and entertainment from different parts of the world.

Television is an example of electronic media, as it uses electronic technology to broadcast audio-visual content to viewers, distinguishing it from print media like newspapers and magazines.

Understanding Media's Role in Raising Election Awareness
Media plays a crucial role in informing the public about elections and the electoral process. Among various methods, providing election-related news and results stands out as the most effective way to raise awareness.
Key Functions of Media in Elections:
- Informative Coverage:
Media outlets deliver news about upcoming elections, candidate profiles, party platforms, and voter registration details, ensuring the public is well-informed.
- Real-Time Updates:
During elections, media provides live updates on polling results, helping citizens stay engaged and informed about the democratic process.
- Educational Content:
The media often produces special segments or articles explaining how elections work, including voting procedures, electoral laws, and the importance of civic participation.
- Encouraging Voter Participation:
By sharing statistics about voter turnout and the impact of voting, media encourages individuals to participate in the electoral process, highlighting the importance of each vote.
Why Other Options Are Less Effective:
- Promoting Specific Candidates:
This can lead to bias and may not provide a balanced view of all candidates, which can mislead voters.
- Organizing Election Campaigns:
While media can cover campaigns, organizing them is not the primary function of media; it is more about reporting and analysis.
- Restricting Political Debates:
This would limit discussion and understanding, which contradicts the media's role in fostering informed dialogue among voters.
In summary, the media's commitment to providing accurate and comprehensive election-related news and results is essential for raising awareness and ensuring a healthy democratic process.

When media sets the agenda, it influences public perception by highlighting issues it considers important, thereby shaping the way people think and bringing attention to specific topics, such as pesticide levels in colas or significant events like Fashion Week.

An example of media setting the agenda is focusing headlines on the Fashion Week over slum demolitions in Mumbai. This shows how media prioritizes certain events, influencing public attention and discussion.

Media helps in the democratic process by providing information about how the government works, enabling citizens to be better informed about political processes and decisions, and holding politicians accountable for their actions.