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All questions of Advertisement Writing for Class 11 Exam

Which of the following is NOT an advertising medium?
  • a)
    Newspaper
  • b)
    Radio
  • c)
    Fax machine
  • d)
    Social media
Correct answer is option 'C'. Can you explain this answer?

Swati Verma answered
While newspapers, radio, and social media can all be used as advertising mediums, fax machines are not commonly used for advertising.

Which of the following is NOT an element of an advertisement?
  • a)
    Headline
  • b)
    Body copy
  • c)
    Image
  • d)
    Address
Correct answer is option 'D'. Can you explain this answer?

Bhavana Tiwari answered
Understanding Advertisement Elements
Advertisements are crafted to attract attention, convey a message, and persuade consumers. The key elements of an advertisement typically include:
Headline
- The headline grabs the viewer's attention.
- It often contains a catchy phrase or question that entices the audience to read further.
Body Copy
- The body copy provides detailed information about the product or service.
- It elaborates on features, benefits, and persuasive arguments to encourage purchase.
Image
- Images are crucial for visual appeal and can evoke emotions.
- They help illustrate the product, making it more relatable and desirable to the audience.
Address
- While an address can be included in an advertisement, it is not a core element.
- Addresses are more relevant for providing location information for businesses rather than essential for the advertisement's primary function.
Conclusion
In summary, while the headline, body copy, and image are fundamental components of an advertisement aimed at engaging and persuading the audience, the address serves a supportive role and is not considered a core element. This is why option 'D' (Address) is the correct answer to the question regarding which element is NOT essential in an advertisement.

Which of the following is not a type of advertisement?
  • a)
    Print advertisement
  • b)
    Online advertisement
  • c)
    Radio advertisement
  • d)
    Telephone advertisement
Correct answer is option 'D'. Can you explain this answer?

Neha Sharma answered
While telephone marketing is a form of advertising, it is not considered a type of advertisement as it does not involve a visual or audio display.

What is the call-to-action in an advertisement?
  • a)
    The headline
  • b)
    The body copy
  • c)
    The image
  • d)
    The instruction for the audience to take a specific action
Correct answer is option 'D'. Can you explain this answer?

Nandini Iyer answered
The call-to-action is the instruction for the audience to take a specific action, such as visiting a website, calling a phone number, or making a purchase.

Which of the following is NOT an effective way to make an advertisement more visually appealing?
  • a)
    Using high-quality images or videos.
  • b)
    Choosing a clear, easy-to-read font.
  • c)
    Adding lots of flashy animations and effects.
  • d)
    Using color schemes that complement the product or service being advertised.
Correct answer is option 'C'. Can you explain this answer?

Neha Sharma answered
While it's important to make an advertisement visually appealing in order to grab the reader's attention, adding too many flashy animations and effects can actually be counterproductive. These can distract the reader from the main message of the advertisement and make it harder for them to focus on the product or service being advertised. Instead, effective advertisements typically use high-quality images or videos, a clear, easy-to-read font, and color schemes that complement the product or service being advertised.

What is the purpose of an advertisement?
  • a)
    To inform
  • b)
    To persuade
  • c)
    To entertain
  • d)
    To educate
Correct answer is option 'B'. Can you explain this answer?

Raghav Bansal answered
The purpose of an advertisement is to persuade the audience to take a particular action, such as buying a product or using a service.

Which of the following is NOT a common feature of an advertisement?
  • a)
    Eye-catching headlines.
  • b)
    Detailed product descriptions.
  • c)
    Call-to-action statements.
  • d)
    Contact information.
Correct answer is option 'B'. Can you explain this answer?

Swati Verma answered
Detailed product descriptions are not always a common feature of an advertisement. While some advertisements may include detailed descriptions of the product or service being offered, others may focus more on the benefits of the product or service, or may simply provide a brief overview of what is being offered.

Which of the following is an essential element of an advertisement?
  • a)
    Introduction
  • b)
    Description
  • c)
    Conclusion
  • d)
    All of the above
Correct answer is option 'D'. Can you explain this answer?

Neha Sharma answered
An advertisement typically includes an introduction to catch the reader's attention, a description of the product or service being advertised, and a conclusion that encourages the reader to take action.

What is the purpose of a call-to-action statement in an advertisement?
  • a)
    To provide a detailed description of the product.
  • b)
    To grab the reader's attention with an eye-catching headline.
  • c)
    To provide contact information for the company.
  • d)
    To encourage the reader to take a specific action, such as making a purchase or visiting a website.
Correct answer is option 'D'. Can you explain this answer?

Swati Verma answered
A call-to-action statement is an important element of an advertisement that prompts the reader to take a specific action. This action can be anything from making a purchase to visiting a website, and is typically included to help convert potential customers into actual customers.

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