Important Questions: Understanding Media


20 Questions MCQ Test Polity and Constitution (Prelims) by IAS Masters | Important Questions: Understanding Media


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This mock test of Important Questions: Understanding Media for UPSC helps you for every UPSC entrance exam. This contains 20 Multiple Choice Questions for UPSC Important Questions: Understanding Media (mcq) to study with solutions a complete question bank. The solved questions answers in this Important Questions: Understanding Media quiz give you a good mix of easy questions and tough questions. UPSC students definitely take this Important Questions: Understanding Media exercise for a better result in the exam. You can find other Important Questions: Understanding Media extra questions, long questions & short questions for UPSC on EduRev as well by searching above.
QUESTION: 1

Lighthouse of democracy is

Solution:

Media is the lighthouse of democracy. Media plays a very important role in shaping a heathy democracy. Media is supplying the political information that voters base their decisions on. So in a way we can say media provides the a path to the voters/citizens similar to a lighthouse.

QUESTION: 2

Objective of media are as follows

Solution:

Answer:C

Separate news from opinion 

First and foremost mass media’s principal objective is to inform the masses.

QUESTION: 3

___ is a report which discusses all point of view of a particular story.

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QUESTION: 4

Which of the following is example of print media

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QUESTION: 5

__ is all about building brands.

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QUESTION: 6

______ means stamping a product with a particular name or sign.

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QUESTION: 7

A person who collects and writes new stories for print or electronic media

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QUESTION: 8

Branding actually came from

Solution:

Branding actually came from cattle
grazing. Cattle of different owners
grazed together in ranches and they often got mixed up. The owners thought of a solution. They started marking their cattle with the owner’s sign by using a heated iron. This was called ‘branding’.

QUESTION: 9

A popular model may charge ___ lakh or more per advertisement.

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QUESTION: 10

______ refer to advertisements made by the State or private agencies that have a larger message for society

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QUESTION: 11

_____ is the principal source of political information and public debate

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QUESTION: 12

This refers to a thing or service that has been made for being sold in the market.

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QUESTION: 13

Various social agencies, social services institutions take the responsibility of

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QUESTION: 14

This refers to the person for whom the goods or products have been made and who pays money to buy and use them.

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QUESTION: 15

This refers to a special identification or name that is associated with a product. Such identification is created through the process of advertising.

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QUESTION: 16

The promotion of the saleable goods , services and ideas by the a reputed sponsor is termed as

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QUESTION: 17

This refers to the power to change what someone believes or does.

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QUESTION: 18

This word refers to people's lives being identified by the products they own, the clothes they wear, the places they eat in, etc.

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QUESTION: 19

Advertisement draw our attention towards

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QUESTION: 20

On which basis are the cost of advertisement set?

Solution:

The cost to advertise on a news paper varies from Rs. 500 to Rs. 8000 per 10 secs depending on the popularity of the channel.

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