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Important Questions: Understanding Media - UPSC MCQ


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20 Questions MCQ Test Indian Polity for UPSC CSE - Important Questions: Understanding Media

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Important Questions: Understanding Media - Question 1

Lighthouse of democracy is

Detailed Solution for Important Questions: Understanding Media - Question 1

Media is the lighthouse of democracy. Media plays a very important role in shaping a heathy democracy. Media is supplying the political information that voters base their decisions on. So in a way we can say media provides the a path to the voters/citizens similar to a lighthouse.

Important Questions: Understanding Media - Question 2

Which of the following are not considered as the objectives of media?

Important Questions: Understanding Media - Question 3

___ is a report which discusses all point of view of a particular story.

Detailed Solution for Important Questions: Understanding Media - Question 3

Definition:


A balanced report is a report that discusses all points of view of a particular story or topic.


Explanation:


A balanced report aims to provide a fair and objective analysis of a story or topic by presenting different perspectives and opinions. It ensures that all sides of the argument are considered and given equal attention. This type of report is often used in journalism, research, and academic writing to provide a comprehensive understanding of the subject matter.


Characteristics of a Balanced Report:



  • Neutral and unbiased: It presents information without favoring any particular viewpoint.

  • Comprehensive: It covers all relevant aspects of the story or topic.

  • Multiple perspectives: It includes different opinions and arguments from various sources.

  • Evidence-based: It supports statements with reliable data, facts, and examples.

  • Critical analysis: It evaluates the strengths and weaknesses of different viewpoints.

  • Clear organization: It presents information in a logical and coherent manner.


Importance of a Balanced Report:



  • Provides a holistic understanding: It allows readers to consider different viewpoints and make informed judgments.

  • Fosters critical thinking: It encourages readers to question and analyze information from various perspectives.

  • Promotes fairness and objectivity: It ensures that all sides of the argument are heard and respected.

  • Enhances credibility: It demonstrates the author's commitment to presenting a balanced and well-rounded analysis.

  • Encourages dialogue and debate: It creates opportunities for constructive discussions and the exchange of ideas.


Conclusion:


A balanced report is a valuable tool for presenting a comprehensive analysis of a story or topic. By considering different perspectives and presenting information objectively, it promotes fairness, critical thinking, and informed decision-making.

Important Questions: Understanding Media - Question 4

Which of the following is example of print media

Detailed Solution for Important Questions: Understanding Media - Question 4
Print Media:
- Print media refers to any form of media that is printed on paper and distributed physically.
- It includes various types of publications such as newspapers, magazines, brochures, and newsletters.
- Print media has been a popular form of communication for many years and has played a significant role in providing information to the public.
Identifying the Example:
Out of the given options, the example of print media is:
B: Newspaper and Magazine report
- Newspapers are a traditional form of print media that provides daily or weekly news coverage, including local, national, and international news.
- Magazine reports are also a form of print media that focuses on specific topics, such as fashion, lifestyle, health, or technology.
- Both newspapers and magazines are printed on paper and distributed physically to readers.
Explanation:
Print media plays a crucial role in disseminating information to a wide audience. Newspapers and magazines are two common examples of print media. Newspapers provide up-to-date news coverage, while magazines often offer more in-depth articles and reports on specific topics. Both newspapers and magazines are tangible forms of media that people can hold and read. They have been widely used for many years and continue to be popular sources of information. Therefore, option B, which includes both newspapers and magazine reports, is the correct answer.
Important Questions: Understanding Media - Question 5

__ is all about building brands.

Detailed Solution for Important Questions: Understanding Media - Question 5
Building Brands: Advertising
- Advertising is all about building brands and creating awareness about products or services.
- It helps in establishing a brand identity and positioning in the market.
- Through advertising, companies can communicate their unique selling propositions and key messages to the target audience.
- Advertising campaigns involve various strategies and tactics to create a positive brand image and influence consumer behavior.
- It includes the development of creative concepts, designing compelling visuals, and crafting persuasive messages.
- Advertising can be done through various channels such as print media, digital platforms, television, radio, and outdoor advertising.
- It plays a crucial role in differentiating a brand from competitors and building customer loyalty.
- Effective advertising campaigns can lead to increased brand recognition, customer engagement, and sales.
- Advertising also helps in creating brand associations and fostering emotional connections with consumers.
- Overall, advertising is a powerful tool for brand building and plays a significant role in the success of businesses.
Important Questions: Understanding Media - Question 6

______ means stamping a product with a particular name or sign.

Detailed Solution for Important Questions: Understanding Media - Question 6
Branding
- Branding refers to the process of stamping a product with a particular name or sign.
- It is a way to distinguish a product from its competitors and create a unique identity for it in the market.
- Branding involves the creation of a brand name, logo, and other visual elements that represent the product or company.
- These branding elements help to establish recognition and build a reputation for the product.
- The purpose of branding is to create a positive perception in the minds of consumers and differentiate the product from others.
- It helps to establish trust, loyalty, and credibility among consumers.
- Branding also involves the development of a brand strategy, which includes determining the target audience, positioning the product in the market, and creating brand messaging.
- Through branding, companies can create a strong brand image and effectively communicate the value and benefits of their products to consumers.
- Successful branding can lead to increased sales, customer loyalty, and market share.
Important Questions: Understanding Media - Question 7

A person who collects and writes new stories for print or electronic media

Detailed Solution for Important Questions: Understanding Media - Question 7
Journalist
- A journalist is a person who collects and writes new stories for print or electronic media.
- They gather information, conduct interviews, and research to produce news articles, features, or investigative reports.
- Journalists work for various media outlets such as newspapers, magazines, television, radio, and online platforms.
- They report on a wide range of topics including politics, current events, human interest stories, sports, entertainment, and more.
- Journalists adhere to ethical standards and strive to provide accurate and unbiased information to the public.
- They may also be involved in editing, fact-checking, and proofreading their own work or the work of other journalists.
- Journalists play a crucial role in informing and educating the public about important events and issues happening locally, nationally, or internationally.
- With the rise of digital media, journalists may also be involved in multimedia storytelling, including videos, podcasts, and interactive content.
- The field of journalism requires strong writing and communication skills, critical thinking, and the ability to work under pressure and meet deadlines.
- Journalists may specialize in specific areas such as politics, business, sports, health, or investigative journalism.
Important Questions: Understanding Media - Question 8

Branding actually came from

Detailed Solution for Important Questions: Understanding Media - Question 8

Branding actually came from cattle
grazing. Cattle of different owners
grazed together in ranches and they often got mixed up. The owners thought of a solution. They started marking their cattle with the owner’s sign by using a heated iron. This was called ‘branding’.

Important Questions: Understanding Media - Question 9

A popular model may charge ___ lakh or more per advertisement.

Detailed Solution for Important Questions: Understanding Media - Question 9

To answer this question, we need to determine the value in lakh (1 lakh = 100,000) that a popular model may charge per advertisement. Let's analyze the given options:
Option A: 4 lakh
- This option suggests that the popular model charges 4 lakh or more per advertisement.
Option B: 5 lakh
- This option suggests that the popular model charges 5 lakh or more per advertisement.
Option C: 6 lakh
- This option suggests that the popular model charges 6 lakh or more per advertisement.
Option D: 8 lakh
- This option suggests that the popular model charges 8 lakh or more per advertisement.
Based on the information provided, we can conclude that the popular model charges 5 lakh or more per advertisement. Therefore, the correct answer is Option B.
Important Questions: Understanding Media - Question 10

______ refer to advertisements made by the State or private agencies that have a larger message for society

Detailed Solution for Important Questions: Understanding Media - Question 10

Explanation:


Social advertisements refer to advertisements made by the State or private agencies that have a larger message for society. These advertisements aim to raise awareness, promote social causes, and encourage positive changes in society. They often address issues such as public health, environmental conservation, education, and social justice.


Key Points:



  • Social advertisements are made by the State or private agencies.

  • They have a larger message for society.

  • They aim to raise awareness and promote social causes.

  • They address issues such as public health, environmental conservation, education, and social justice.


Answer:


The correct answer is C: Social advertisements.

Important Questions: Understanding Media - Question 11

_____ is the principal source of political information and public debate

Detailed Solution for Important Questions: Understanding Media - Question 11
Answer:
The principal source of political information and public debate is the Media. Here is a detailed explanation:
1. Media as a source of political information:
- The media, including television, newspapers, and online platforms, plays a crucial role in providing information on political events, policies, and discussions.
- News outlets report on political campaigns, elections, government actions, and other important political developments.
- Journalists and reporters investigate and analyze political issues, providing citizens with in-depth information and analysis.
2. Media as a platform for public debate:
- The media acts as a platform for public debate by providing a space for different viewpoints and opinions to be expressed.
- Television programs, radio talk shows, and online forums often host debates where political figures and experts discuss and argue their positions.
- Newspapers and online news platforms publish opinion pieces and letters to the editor, allowing citizens to engage in political discourse.
3. Media's impact on shaping public opinion:
- The media has the power to shape public opinion through its coverage and framing of political issues.
- News outlets can influence public perception of politicians, policies, and events by highlighting certain aspects, using specific language, or focusing on particular narratives.
- Media coverage can also impact public support for or against certain political agendas and shape the overall political discourse in society.
In conclusion, the media serves as the principal source of political information and public debate by providing citizens with news coverage, analysis, and platforms for discussion. It plays a crucial role in shaping public opinion and influencing political discourse.
Important Questions: Understanding Media - Question 12

This refers to a thing or service that has been made for being sold in the market.

Detailed Solution for Important Questions: Understanding Media - Question 12
Definition of the term:
A product is a thing or service that has been made for being sold in the market.
Explanation:
The term "product" refers to a tangible item or service that is created with the intention of being sold in the market. It can be a physical object, such as a car or a smartphone, or an intangible service, such as a haircut or a software application.
Key points:
- Consumer: While consumers are an essential part of the market, the term "consumer" does not specifically refer to a thing or service made for sale.
- Selling: Although selling is a critical aspect of the market, it does not capture the essence of a product itself.
- Production: Production is the process of creating a product, but the term "production" does not encompass the entire concept of a product made for sale.
- Product: The term "product" perfectly aligns with the definition provided. It encapsulates both tangible items and services created for sale in the market.
Therefore, the correct answer is D: Product.
Important Questions: Understanding Media - Question 13

Various social agencies, social services institutions take the responsibility of

Detailed Solution for Important Questions: Understanding Media - Question 13

Social agencies and social services institutions play a crucial role in promoting and raising awareness about various social issues through social advertisements. These advertisements aim to create a positive impact on society by informing, educating, and motivating individuals to take action and contribute to the well-being of the community. Some of the key responsibilities of these agencies and institutions include:


Social Advertisements:
- Social agencies and social services institutions take the responsibility of designing and implementing social advertisements to address various social issues.
- These advertisements are created to raise awareness about important topics such as public health, education, poverty alleviation, gender equality, environmental conservation, etc.
- Social advertisements are used to inform and educate individuals about the impact of their actions on society and the importance of making positive contributions.
Welfare Advertisements:
- Social agencies and social services institutions also focus on creating welfare advertisements to promote the welfare programs and initiatives they offer.
- These advertisements aim to reach out to the target audience and inform them about the welfare services available to them.
- Welfare advertisements may include information about healthcare services, financial assistance programs, employment opportunities, counseling services, and other forms of support provided by these agencies.
Society Advertisements:
- Social agencies and social services institutions may also engage in society advertisements to promote social harmony, inclusivity, and unity.
- These advertisements often focus on celebrating diversity, promoting cultural exchange, and encouraging a sense of belonging and acceptance within the community.
- Society advertisements aim to create a positive image of society and break stereotypes or prejudices that may exist.
Private Advertisements:
- Private advertisements, on the other hand, are created by private companies and organizations to promote their products or services and generate profit.
- While private advertisements may indirectly contribute to social issues by creating awareness or supporting certain causes, their primary goal is to promote specific brands or products.
In conclusion, social agencies and social services institutions primarily take the responsibility of social advertisements, welfare advertisements, and society advertisements to raise awareness, promote welfare programs, and foster social harmony. Private advertisements, on the other hand, serve different purposes related to profit generation for private companies.
Important Questions: Understanding Media - Question 14

This refers to the person for whom the goods or products have been made and who pays money to buy and use them.

Detailed Solution for Important Questions: Understanding Media - Question 14

The correct answer is A. Consumer.
Explanation:
A consumer is an individual or entity that purchases or uses goods or products. They are the end users who pay money in exchange for these goods or services. Here are some key points to understand:
- Consumer: The consumer is the person or entity for whom the goods or products are made. They are the end users who buy and utilize the products. Consumers can be individuals, households, or businesses.
- Producer: The producer is the entity or individual who manufactures or creates the goods or products. They are responsible for producing and supplying the goods to the market for consumers to purchase.
- Consumption: Consumption refers to the act of using or consuming goods or services. It is the process by which consumers utilize the products they have purchased.
- Expenditure: Expenditure refers to the money spent by consumers to purchase goods or services. It represents the financial outlay made by consumers in order to acquire the desired products.
In this context, the person who pays money to buy and use the goods is the consumer. They are the ones for whom the products are made, and they play a crucial role in driving the demand for goods and services in the market.
Important Questions: Understanding Media - Question 15

This refers to a special identification or name that is associated with a product. Such identification is created through the process of advertising.

Detailed Solution for Important Questions: Understanding Media - Question 15

Definition:
A special identification or name that is associated with a product, created through the process of advertising, is known as a brand.
Explanation:
The process of advertising plays a vital role in establishing and promoting a brand. It helps in creating a unique identity and association for a product in the minds of consumers. Here is a detailed explanation of the given options:
A. Brand:
- A brand represents the overall image and perception of a product or company.
- It includes various elements such as the name, logo, design, and messaging that differentiate it from other similar products.
- Branding helps in building trust, recognition, and loyalty among consumers.
B. Name:
- While a name can be part of a brand, a brand encompasses more than just a name.
- A name alone does not necessarily establish the desired identity or recognition for a product.
- Branding involves creating a cohesive and consistent experience for consumers.
C. Package:
- A package refers to the physical container or wrapping of a product.
- While packaging can contribute to branding, it is not the sole factor in establishing a brand identity.
- Branding goes beyond the packaging and encompasses the overall perception and associations of a product.
D. Identity:
- Identity is closely related to branding but is not synonymous with it.
- Brand identity refers to the visual and verbal elements that represent a brand, including the logo, colors, typography, and brand messaging.
- It is an essential component of branding, as it helps create a recognizable and distinct identity for a product.
Conclusion:
Based on the given options, the correct answer is A. Brand. While each option may play a role in the branding process, a brand encompasses more than just a name, package, or identity. It represents the overall image and perception associated with a product, created through the process of advertising.
Important Questions: Understanding Media - Question 16

The promotion of the saleable goods , services and ideas by the a reputed sponsor is termed as

Detailed Solution for Important Questions: Understanding Media - Question 16
Answer:
Introduction:
The promotion of saleable goods, services, and ideas is an essential aspect of marketing. It involves creating awareness, generating interest, and persuading potential customers to purchase the products or services. This process is typically done through various promotional activities, with advertising being one of the most common methods used by reputed sponsors.
Explanation:
Advertising refers to the communication of information about products, services, or ideas by a reputed sponsor to a target audience. It aims to influence consumer behavior and generate sales. Here is a detailed explanation of why advertising is the correct answer:
1. Definition of Advertising:
- Advertising is the promotion of saleable goods, services, or ideas.
- It involves the use of various media channels to reach the target audience.
2. Role of a Reputed Sponsor:
- A reputed sponsor is a trusted entity that endorses or supports the advertised products or services.
- The reputation of the sponsor adds credibility and trustworthiness to the advertising message.
3. Objectives of Advertising:
- Create awareness: Advertising helps in introducing products or services to potential customers.
- Generate interest: It aims to capture the attention and interest of the target audience.
- Persuade and influence: Advertising seeks to convince consumers to make a purchase or take a desired action.
4. Key Elements of Advertising:
- Message: Advertising conveys a specific message about the product, service, or idea being promoted.
- Media: It utilizes various channels such as television, radio, print, online platforms, etc.
- Target audience: Advertising is directed towards a specific group of potential customers.
5. Benefits of Advertising:
- Increased visibility: Advertising helps in increasing brand visibility and recognition.
- Competitive advantage: Effective advertising can give a company an edge over its competitors.
- Sales growth: Well-executed advertising campaigns can lead to increased sales and revenue.
Conclusion:
In conclusion, the promotion of saleable goods, services, and ideas by a reputed sponsor is termed as advertising. It plays a crucial role in marketing by creating awareness, generating interest, and persuading potential customers to make a purchase. With the use of various media channels, advertising helps companies reach their target audience and achieve their marketing objectives.
Important Questions: Understanding Media - Question 17

This refers to the power to change what someone believes or does.

Detailed Solution for Important Questions: Understanding Media - Question 17
Explanation:
The correct answer is B:

To influence

. Here's why:
- The question is asking for the term that refers to the power to change what someone believes or does.
- To have the power to change someone's beliefs or actions, you need to be able to influence them.
- Influence is the ability to have an effect on someone's thoughts, feelings, or behavior.
- It involves persuading or convincing someone to adopt a particular belief or take a certain course of action.
- Influence can be exerted through various means such as communication, persuasion, or manipulation.
- It is a fundamental aspect of human interaction and is used in various contexts, including social, political, and business settings.
- By influencing others, individuals or entities can shape opinions, decisions, and behaviors.
- However, it's important to note that influence does not necessarily guarantee a complete change in beliefs or actions; it simply has the power to sway or affect them to some extent.
In summary, the term that refers to the power to change what someone believes or does is "to influence".
Important Questions: Understanding Media - Question 18

This word refers to people's lives being identified by the products they own, the clothes they wear, the places they eat in, etc.

Detailed Solution for Important Questions: Understanding Media - Question 18
The correct answer is B: Lifestyle.
Explanation:
- Lifestyle refers to the way a person lives, including their behaviors, habits, and choices.
- It encompasses various aspects of an individual's life, such as their clothing, possessions, activities, and preferences.
- People's lifestyles are often characterized by the products they own, the clothes they wear, the places they eat in, and other external factors.
- It is a way of expressing one's identity and personal values through their choices and consumption patterns.
- Lifestyle can be associated with social status, cultural influences, personal interests, and societal norms.
- In modern society, lifestyle has become an important aspect of self-expression and personal branding.
- Advertising and marketing strategies often target specific lifestyles to appeal to certain consumer demographics.
- The concept of lifestyle also extends beyond material possessions and includes factors such as diet, exercise, relationships, and leisure activities.
- Overall, lifestyle plays a significant role in shaping an individual's identity and how they are perceived by others.
Important Questions: Understanding Media - Question 19

Advertisement draw our attention towards

Detailed Solution for Important Questions: Understanding Media - Question 19
Advertisement draw our attention towards:
Brands:
- The purpose of advertising is to create brand awareness and promote a particular brand or company.
- Advertisements often focus on showcasing the brand's unique qualities, values, and positioning in the market.
- They aim to establish a strong brand presence in the minds of consumers.
Products:
- Advertisements highlight the features, benefits, and uses of specific products.
- They aim to generate interest and desire among consumers to purchase the advertised products.
- Product-focused advertisements often provide information about pricing, availability, and any special offers.
Brand value:
- Advertisements play a crucial role in building and maintaining the brand value of a company.
- They communicate the brand's reputation, credibility, and trustworthiness to consumers.
- By showcasing positive customer experiences and testimonials, advertisements enhance the perceived value of the brand.
All of these:
- Advertisements are designed to capture attention and engage consumers by combining elements of branding, product promotion, and brand value.
- They integrate various strategies and techniques to create a comprehensive message that encompasses all aspects of the brand and its products.
In conclusion, advertisements draw our attention towards brands, products, and brand value, as they strive to create awareness, generate interest, and enhance the overall perception of a company and its offerings.
Important Questions: Understanding Media - Question 20

On which basis are the cost of advertisement set?

Detailed Solution for Important Questions: Understanding Media - Question 20

The cost to advertise on a news paper varies from Rs. 500 to Rs. 8000 per 10 secs depending on the popularity of the channel.

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