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Test: Understanding Advertising


10 Questions MCQ Test Polity and Constitution (Prelims) by IAS Masters | Test: Understanding Advertising


Description
Attempt Test: Understanding Advertising | 10 questions in 10 minutes | Mock test for UPSC preparation | Free important questions MCQ to study Polity and Constitution (Prelims) by IAS Masters for UPSC Exam | Download free PDF with solutions
QUESTION: 1

___ draw our attention to various product and describe them positively so that we become interested in buying them

Solution:

Advertisement, draw our attention to various product and describe them positively so that we become interested in buying them.
Advertisement means promoting and providing information to the people by various means like newspaper, broadcasting, public interaction etc.

QUESTION: 2

What is the telecast rate for a 30 seconds advertisement on a major TV channel

Solution:
QUESTION: 3

How brand values are conveyed to the consumers

Solution:

D is the correct option.Brand values conveying is refered to as the b to c business it falls under this category because the business is set for the customers. Advertisers project the special values for their brand so that their brand is given preference over others. ... These brand values are conveyed by way of visuals and words. Use of good visuals and words create a positive image of the product in the minds of the people and make the product appealing.

QUESTION: 4

Who keeps a watch on the print media in India
Solution:

D is the correct option.The Press Council of India is a statutory, adjudicating organization in India formed in 1966 by its parliament. It is the self-regulatory watchdog of the press, for the press and by the press, that operates under the Press Council Act of 1978.

QUESTION: 5

With electronic typewriters, journalism underwent a sea-change in the
Solution:

The correct option is A.
With electronic typewriters, journalism underwent a sea - change in the 1940s.

QUESTION: 6

Most of the cartoons that you see on television are mostly from
Solution:
QUESTION: 7

Coast of Florida in the
Solution:

The coast of Florida is in the United States of America. So the answer is D.

QUESTION: 8

Who invented television
Solution:
QUESTION: 9

The cost to advertise on a news channel varies from _____ per 10 seconds depending on the popularity of the channel.
Solution:

The correct option is Option D.
An average 10 seconds cost for advertising on some channels across Maharashtra costs around INR 500/- for every 10-second commercial whereas the same ad on popular channels would cost over Rs 6600/- for a 10-second ad. These rates become 1.5 times for 15 seconds, 3 times for 30 seconds and so on.

QUESTION: 10

There have been periods in Indian history when the government censored the media. The worst of these was the Emergency between
Solution:
In 1975, India saw its darkest phase since Independence when then Prime Minister Indira Gandhi called for an emergency to be declared across the country. Arguably the toughest time for the citizens of the country, the emergency was issued by President Fakhruddin Ali Ahmed under Article 352(1) of the Constitution. They termed it as "internal disturbance" that lasted 21 long months beginning 25th June 1975 and going on until 21st March 1977.


The period was marked by massive media censorship, restrictions on civil rights and a forced mass sterilisation campaign.

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