Data & Analytics Mobile App Analytics Fundamentals: Google AnalyticsI. Introduction to Mobile App Analytics1. Understanding the importance of mobile app analytics
2. Exploring the benefits of using analytics for mobile apps
3. Overview of different analytics platforms available for mobile apps
II. Introduction to Google Analytics1. Understanding the basics of Google Analytics
2. Exploring the features and capabilities of Google Analytics for mobile apps
3. Setting up a Google Analytics account for mobile app tracking
III. Getting Started with Google Analytics1. Installing the Google Analytics SDK in a mobile app
2. Configuring tracking settings and parameters
3. Integrating tracking codes in different platforms (iOS, Android, etc.)
IV. Tracking User Engagement1. Analyzing user behavior and interactions within a mobile app
2. Setting up event tracking for specific user actions
3. Measuring user engagement metrics such as session duration, screen views, and bounce rate
V. Analyzing User Acquisition and Retention1. Tracking user acquisition sources and campaigns
2. Analyzing user retention metrics such as churn rate and user loyalty
3. Implementing user segmentation for targeted analysis
VI. Measuring Revenue and Conversion1. Tracking in-app purchases and revenue generation
2. Setting up conversion goals and funnels for tracking user conversions
3. Analyzing conversion rates and revenue metrics
VII. Advanced Analytics Techniques1. Implementing custom dimensions and metrics for specific insights
2. Utilizing advanced segments for in-depth analysis
3. Setting up custom reports and dashboards for personalized analytics
VIII. Mobile App Analytics Best Practices1. Ensuring data accuracy and integrity in analytics tracking
2. Understanding privacy and compliance regulations for mobile app analytics
3. Leveraging A/B testing and experimentation for data-driven decision making
IX. Case Studies and Real-World Examples1. Exploring successful mobile app analytics implementations
2. Learning from industry-leading mobile apps and their analytics strategies
3. Analyzing real-world scenarios and challenges in mobile app analytics
X. Future Trends in Mobile App Analytics1. Understanding the evolving landscape of mobile app analytics
2. Exploring emerging technologies and methodologies in data and analytics
3. Predicting future trends and advancements in mobile app analytics
ConclusionIn this course, we will delve into the fundamentals of mobile app analytics using Google Analytics. You will learn how to effectively track and analyze user engagement, acquisition, retention, revenue, and more. By the end of the course, you will have a solid understanding of mobile app analytics best practices and be able to apply these insights to drive data-informed decision making for your mobile apps.
This course is helpful for the following exams: Data & Analytics