Communication Business Communication: The Ultimate GuideSyllabusCourse Description:This course is designed to provide students with a comprehensive understanding of business communication and its importance in the professional world. Through a combination of theoretical knowledge and practical application, students will learn effective communication strategies, develop strong interpersonal skills, and enhance their ability to communicate in various business contexts.
Course Objectives:1. To understand the significance of communication in the business environment.
2. To explore different communication models and theories.
3. To develop effective oral and written communication skills.
4. To enhance interpersonal and intercultural communication competencies.
5. To apply communication strategies in various business scenarios.
6. To develop critical thinking and problem-solving abilities through communication.
Course Outline:Unit 1: Introduction to Business Communication- Definition and importance of business communication
- Types of business communication
- Communication barriers and how to overcome them
Unit 2: Communication Models and Theories- Linear, interactive, and transactional models of communication
- Shannon-Weaver model of communication
- Communication theories (e.g., social exchange theory, expectancy violation theory)
Unit 3: Oral Communication Skills- Verbal and nonverbal communication
- Effective listening techniques
- Public speaking and presentation skills
- Meetings and negotiations
Unit 4: Written Communication Skills- Business writing fundamentals
- Writing emails, memos, and reports
- Crafting persuasive messages
- Proofreading and editing
Unit 5: Interpersonal and Intercultural Communication- Interpersonal communication skills
- Building relationships and managing conflicts
- Cross-cultural communication challenges
- Diversity and inclusion in communication
Unit 6: Communication in Business Contexts- Professional communication in the digital age
- Business etiquette and ethics
- Customer communication and service
- Crisis communication and reputation management
Assessment Methods:- Class participation and engagement
- Individual and group assignments
- Written reports and presentations
- Examinations and quizzes
Recommended Resources:- Business Communication: Process and Product by Mary Ellen Guffey and Dana Loewy
- The Art of Communicating by Thich Nhat Hanh
- Harvard Business Review's Guide to Better Business Writing
Grading Policy:- Class participation: 20%
- Assignments: 30%
- Examinations: 40%
- Final project: 10%
Course Policies:- Attendance and punctuality are crucial for success in this course.
- Plagiarism and academic dishonesty will not be tolerated.
- Students are expected to actively engage in class discussions and activities.
- Communication with the instructor should be professional and respectful.
- Late submissions may incur a penalty, unless prior arrangements have been made.
Note: This syllabus is subject to modification at the discretion of the instructor. Any changes will be communicated to the students in a timely manner.
References:- Guffey, M. E., & Loewy, D. (2015). Business Communication: Process and Product. Cengage Learning.
- Hanh, T. N. (2013). The Art of Communicating. HarperOne.
- Harvard Business Review. (2012). Guide to Better Business Writing. Harvard Business Review Press.
This course is helpful for the following exams: Communication