Grade 11 Marketing Syllabus:
Course Description:
This course is designed to introduce students to the fundamental principles and concepts of marketing. Students will learn about the role of marketing in business, the marketing mix, consumer behavior, market research, advertising, and promotion. Through a combination of theory and practical application, students will develop the skills necessary to create and implement effective marketing strategies.
Course Objectives:
By the end of this course, students will be able to:
- Understand the role and importance of marketing in business
- Analyze consumer behavior and identify target markets
- Conduct market research to gather data and insights
- Develop and implement marketing strategies
- Create effective advertising and promotional campaigns
- Evaluate the success of marketing efforts using key performance indicators
Assessment Methods:
- Class participation and engagement
- Quizzes and tests
- Projects and assignments
- Group discussions and presentations
- Case studies and real-world scenarios
- Final examination
Course Outline:
1. Introduction to Marketing- Definition and scope of marketing
- Evolution of marketing
- Importance of marketing in business
2. The Marketing Mix- Product: Features, branding, packaging, and product life cycle
- Price: Pricing strategies, discounts, and promotions
- Place: Distribution channels and logistics
- Promotion: Advertising, public relations, sales promotions, and personal selling
3. Consumer Behavior- Factors influencing consumer behavior
- Buying motives and decision-making process
- Segmentation, targeting, and positioning
4. Market Research- Types of research methods
- Data collection and analysis
- Market segmentation and targeting
- Competitive analysis
5. Advertising and Promotion- Advertising strategies and campaigns
- Public relations and media relations
- Sales promotions and discounts
- Personal selling and sales management
6. Marketing Planning and Strategy- Setting marketing objectives and goals
- Developing marketing strategies and tactics
- Implementation and control
- Evaluation and performance measurement
Recommended Resources:
- Textbook: "Marketing Principles" by Philip Kotler
- Online resources and case studies
- Marketing journals and publications
- Industry reports and market research studies
Grading Policy:
- Class participation: 10%
- Quizzes and tests: 30%
- Projects and assignments: 30%
- Final examination: 30%
This course is helpful for the following exams: Grade 11