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Index

Marketing and Marketing Process

Introduction to Marketing

Marketing Information System

Market Segmentation

Product Planning and Market Strategies

Consumer Buying Behaviour

Promotion Decision

Pricing Decision

Distribution Decisions

Contemporary Issues

Promotion Tools

All Exams > B Com > Marketing Management > All Notes

All notes of Marketing Management for B Com Exam

Marketing and Marketing Process

Marketing Management Orientation - Marketing Process, Marketing Management

4 pages

Marketing Environment - Marketing Management

5 pages

Consumer Driven Marketing Strategies - Marketing Process, Marketing Management

3 pages

Capturing Value from Customers - Marketing Process, Marketing Management

2 pages

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Introduction to Marketing

Meaning, Nature and Scope of Marketing - Marketing Management

3 pages

Marketing Concepts and Philosophies - Marketing Management

3 pages

Marketing Mix - Introduction to Marketing, Marketing Management

2 pages

Marketing Process - Introduction to Marketing, Marketing Management

3 pages

Marketing Information System

Meaning - Marketing Information System, Marketing Management

1 page

Components - Marketing Information System, Marketing Management

6 pages

Features - Marketing Information System, Marketing Management

1 page

Marketing Research Process - Marketing Information System, Marketing Management

2 pages

Market Segmentation

Levels and Patterns of Market Segmentation, Marketing Management

5 pages

Market Targeting and Positioning - Market Segmentation, Marketing Management

3 pages

Basis of Market Segmentation - Marketing Management

6 pages

Major Segmentation Variables for Consumer Markets, Marketing Management

4 pages

Product Planning and Market Strategies

Product Life Cycle - Product Planning and Market Strategies, Marketing Management

1 page

New Product Development - Product Planning and Market Strategies, Marketing Management

3 pages

Branding (Part - 1) - Product Planning and Market Strategies, Marketing Management

16 pages

Branding (Part - 2) - Product Planning and Market Strategies, Marketing Management

9 pages

Product Classification - Product Planning and Market Strategies, Marketing Management

3 pages

Branding (Part - 3) - Product Planning and Market Strategies, Marketing Management

16 pages

Product Packaging - Product Planning and Market Strategies, Marketing Management

18 pages

Product Labelling - Product Planning and Market Strategies, Marketing Management

3 pages

Consumer Buying Behaviour

Factors Influencing Consumer Buying Behaviour - Marketing Management

8 pages

Buying Decision Process - Consumer Buying Behaviour, Marketing Management

7 pages

Promotion Decision

Importance of Promotion Decisions - Marketing Management

1 page

Communication Process - Promotion Decisions, Marketing Management

5 pages

Setting the Overall Promotion Budget - Promotion Decisions, Marketing Management

1 page

Pricing Decision

Pricing Strategies - Pricing Decision, Marketing Management

7 pages

Pricing Policies - Pricing Decision, Marketing Management

13 pages

Factors of Pricing - Pricing Decision, Marketing Management

2 pages

Distribution Decisions

Channels Management Decision - Distribution Decisions, Marketing Management

5 pages

Managing Channel Conflict - Distribution Decisions, Marketing Management

3 pages

Causes of Channel Conflict - Distribution Decisions, Marketing Management

8 pages

Physical Distribution - Distribution Decisions, Marketing Management

1 page

Major Channel Alternatives - Distribution Decisions, Marketing Management

2 pages

Channel Design Decisions - Distribution Decisions, Marketing Management

3 pages

Contemporary Issues

Competitive Analysis and Strategies - Contemporary Issues, Marketing Management

5 pages

Customer Orientation Vs Competitor Orientation - Contemporary Issues, Marketing Management

3 pages

Global Market Environment - Contemporary Issues, Marketing Management

2 pages

Problems of Marketing in Developing Economies - Contemporary Issues, Marketing Management

8 pages

Rural Marketing - Contemporary Issues, Marketing Management

3 pages

Marketing Ethics and Social Responsibility - Contemporary Issues, Marketing Management

3 pages

Social Responsibility in Marketing - Contemporary Issues, Marketing Management

6 pages

Promotion Tools

Importance of Promotion Tools - Marketing Management

5 pages

Advertising Process - Promotion Tools, Marketing Management

2 pages

Public Relations & Personal Selling - Promotion Tools, Marketing Management

3 pages

Personal Selling and Sales Promotions - Promotion Tools, Marketing Management

3 pages

Sales Promotion Techniques - Promotion Tools, Marketing Management

3 pages

Direct Marketing & Interactive Marketing - Promotion Tools, Marketing Management

7 pages

Marketing Management

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Revision notes for Marketing Management 2024 is part of B Com exam preparation. The notes have been prepared according to the B Com exam syllabus. The revision notes, tests & MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests here.

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