EduRev

Explore Exams

Open App

Index

Marketing and Marketing Process

Marketing Information System

Introduction to Marketing

Product Planning and Market Strategies

Consumer Buying Behaviour

Market Segmentation

Pricing Decision

Distribution Decisions

Promotion Decision

Promotion Tools

Contemporary Issues

PPTs

All Exams > B Com > Marketing Management > All Notes

All notes of Marketing Management for B Com Exam

Marketing and Marketing Process

Marketing Management Orientation - Marketing Process, Marketing Management

10 pages

Marketing Environment - Marketing Management

5 pages

Consumer Driven Marketing Strategies - Marketing Process, Marketing Management

3 pages

Capturing Value from Customers - Marketing Process, Marketing Management

2 pages

Flashcards: Marketing and Marketing Process

22 cards

Mind Map: Marketing and Marketing Process

1 page

PPT: Enterprise Marketing

21 pages

Join for Free

Marketing Information System

Meaning - Marketing Information System, Marketing Management

1 page

Components - Marketing Information System, Marketing Management

6 pages

Features - Marketing Information System, Marketing Management

1 page

Marketing Research Process - Marketing Information System, Marketing Management

2 pages

Flashcards: Marketing Information System

20 cards

Mind Map: Marketing Information System

1 page

Introduction to Marketing

Marketing Concepts and Philosophies - Marketing Management

18 pages

Meaning, Nature and Scope of Marketing - Marketing Management

7 pages

Marketing Mix - Introduction to Marketing, Marketing Management

2 pages

Marketing Process - Introduction to Marketing, Marketing Management

3 pages

Mind Map: Marketing and Marketing Process

1 page

Flashcards: Introduction to Marketing

22 cards

Marketing Management

59 videos|77 docs|22 tests

Join course for free

Product Planning and Market Strategies

Product Life Cycle - Product Planning and Market Strategies, Marketing Management

1 page

New Product Development - Product Planning and Market Strategies, Marketing Management

3 pages

Branding (Part - 1) - Product Planning and Market Strategies, Marketing Management

16 pages

Branding (Part - 2) - Product Planning and Market Strategies, Marketing Management

9 pages

Product Classification - Product Planning and Market Strategies, Marketing Management

3 pages

Branding (Part - 3) - Product Planning and Market Strategies, Marketing Management

16 pages

Product Packaging - Product Planning and Market Strategies, Marketing Management

18 pages

Product Labelling - Product Planning and Market Strategies, Marketing Management

3 pages

PPT - Planning

12 pages

Mind Map: Product

1 page

Flashcards: Market Demand Analysis

18 cards

Flashcards: Product

22 cards

Consumer Buying Behaviour

Factors Influencing Consumer Buying Behaviour - Marketing Management

8 pages

Buying Decision Process - Consumer Buying Behaviour, Marketing Management

7 pages

Flashcards: Consumer Buying Behaviour

20 cards

Mind Map: Consumer Buying Behaviour

1 page

PPT - Theory of Consumer Behaviour

19 pages

Market Segmentation

Levels and Patterns of Market Segmentation, Marketing Management

5 pages

Market Targeting and Positioning - Market Segmentation, Marketing Management

3 pages

Basis of Market Segmentation - Marketing Management

6 pages

Major Segmentation Variables for Consumer Markets, Marketing Management

4 pages

Mind Map: Market Segmentation

1 page

Flashcards: Market Segmentation

14 cards

Mind Map: Market Segmentation

1 page

Pricing Decision

Pricing Strategies - Pricing Decision, Marketing Management

7 pages

Pricing Policies - Pricing Decision, Marketing Management

13 pages

Factors of Pricing - Pricing Decision, Marketing Management

2 pages

PPT - Price Decision

45 pages

Mind Map: Pricing

1 page

Distribution Decisions

Channels Management Decision - Distribution Decisions, Marketing Management

5 pages

Managing Channel Conflict - Distribution Decisions, Marketing Management

3 pages

Causes of Channel Conflict - Distribution Decisions, Marketing Management

8 pages

Physical Distribution - Distribution Decisions, Marketing Management

1 page

Major Channel Alternatives - Distribution Decisions, Marketing Management

2 pages

Channel Design Decisions - Distribution Decisions, Marketing Management

3 pages

PPT: Investment Decisions

76 pages

Mind Map: Distribution Channels

1 page

Flashcards: Distribution Channels

19 cards

Promotion Decision

Importance of Promotion Decisions - Marketing Management

1 page

Communication Process - Promotion Decisions, Marketing Management

5 pages

Setting the Overall Promotion Budget - Promotion Decisions, Marketing Management

1 page

Mind Map: Promotion

1 page

Flashcards: Promotion

22 cards

Promotion Tools

Importance of Promotion Tools - Marketing Management

5 pages

Advertising Process - Promotion Tools, Marketing Management

2 pages

Public Relations & Personal Selling - Promotion Tools, Marketing Management

3 pages

Personal Selling and Sales Promotions - Promotion Tools, Marketing Management

3 pages

Sales Promotion Techniques - Promotion Tools, Marketing Management

3 pages

Direct Marketing & Interactive Marketing - Promotion Tools, Marketing Management

7 pages

Mind Map: Promotion Tools

1 page

Contemporary Issues

Competitive Analysis and Strategies - Contemporary Issues, Marketing Management

5 pages

Customer Orientation Vs Competitor Orientation - Contemporary Issues, Marketing Management

3 pages

Global Market Environment - Contemporary Issues, Marketing Management

2 pages

Problems of Marketing in Developing Economies - Contemporary Issues, Marketing Management

8 pages

Rural Marketing - Contemporary Issues, Marketing Management

3 pages

Marketing Ethics and Social Responsibility - Contemporary Issues, Marketing Management

3 pages

Social Responsibility in Marketing - Contemporary Issues, Marketing Management

6 pages

Mind Map: Contemporary Issues

1 page

PPTs

Marketing Process

15 pages

Marketing Mix

30 pages

Consumer Buying Behaviour

9 pages

Market Segmentation

32 pages

Product Planning and Market Strategies

26 pages

Promotion Decisions

13 pages

Promotion Tools

36 pages

Pricing Decision

16 pages

Recent trends in online marketing

18 pages

Marketing Management

59 videos|77 docs|22 tests

Top Courses B Com

Explore Courses

Revision notes for Marketing Management 2025 is part of B Com exam preparation. The notes have been prepared according to the B Com exam syllabus. The revision notes, tests & MCQs are made for B Com 2025 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests here.

Notes of Marketing Management in English & Hindi are available as part of B Com exam. Download more important topics, notes, lectures and mock test series for B Com Exam by signing up for free.

Chapters

Education Revolution

Signup to see your scores go up within 7 days!

Access 1000+ FREE Docs, Videos and Tests

Continue with Google

Takes less than 10 seconds to signup