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Index

Distribution Channels

Promotion

Product

Recent Developments in Marketing

Consumer Behaviour

Introduction

Market Segmentation

Pricing

All Exams > B Com > Principles of Marketing > All Notes

All notes of Principles of Marketing for B Com Exam

Distribution Channels

Meaning and Importance, Distribution Channels - Principles of Marketing

3 pages

Types of Distribution Channels - Principles of Marketing

1 page

Wholesaling and Retailing, Distribution channels - Principles of Marketing

7 pages

Factors Affecting Choice of Distribution Channels - Principles of Marketing

8 pages

Distribution logistics, Distribution channels - Principles of Marketing

2 pages

Importance and Decision - Distribution Channels, Principles of Marketing

10 pages

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Promotion

Nature and Importance of Promotion - Principles of Marketing

5 pages

Promotion Tools and Mix - Principles of Marketing

5 pages

Communication Process - Promotion, Principles of Marketing

5 pages

Factors Affecting Promotion Mix - Promotion, Principles of Marketing

3 pages

Advertising Media - Merits and Limitations - Promotion, Principles of Marketing

4 pages

Characteristics of an Effective Advertisement - Promotion, Principles of Marketing

2 pages

Product

Meaning and Importance of Products - Principles of Marketing

5 pages

Product Classification - Principles of Marketing

3 pages

Product Mix - Principles of Marketing

4 pages

Branding (Part - 1) - Product, Principles of Marketing

16 pages

Branding (Part - 2) - Product, Principles of Marketing

10 pages

Branding (Part - 3) - Product, Principles of Marketing

17 pages

Product Packaging - Product - Principles of Marketing

19 pages

Product Labelling - Product - Principles of Marketing

3 pages

After Sale Services - Product, Principles of Marketing

2 pages

Product Life Cycle - Principles of Marketing

1 page

New Product Development - Principles of Marketing

3 pages

Recent Developments in Marketing

Online and Digital Marketing - Principles of Marketing

11 pages

Direct Marketing - Principles of Marketing

7 pages

Definition and Characteristics of Service Marketing - Principles of Marketing

2 pages

Importance of Services - Service Marketing, Principles of Marketing

2 pages

The 7 P's of Service Marketing - Principles of Marketing

2 pages

Customer Expectations - Service Marketing, Principles of Marketing

2 pages

Maintaining Service Quality - Principles of Marketing

2 pages

Green marketing - Principles of Marketing

10 pages

Consumer Behaviour

Consumer Buying Process - Consumer Behaviour, Principles of Marketing

8 pages

Different Factors Affecting Consumer Behaviour - Principles of Marketing

8 pages

Introduction

Nature and Scope of Marketing - Principles of Marketing

3 pages

Traditional and Modern Marketing - Principles of Marketing

2 pages

Important Functions of Marketing - Principles of Marketing

6 pages

Marketing and Selling Concept - Principles of Marketing

1 page

Marketing Mix

10 pages

Marketing Environment - Principles of Marketing

5 pages

Market Segmentation

Market Segmentation - Principles of Marketing

6 pages

Target Market Selection - Market segmentation, Principles of Marketing

3 pages

Market Positioning Strategy - Market segmentation, Principles of Marketing

17 pages

Benefits of Product Positioning,Market segmentation - Principles of Marketing

2 pages

Product Differentiation & Market Segmentation - Principles of Marketing

1 page

Pricing

Significance of Pricing - Pricing, Principles of Marketing

4 pages

Factors Affecting the Price of a Product - Pricing, Principles of Marketing

2 pages

Pricing Policy - Pricing, Principles of Marketing

13 pages

Pricing Strategy - Pricing, Principles of Marketing

7 pages

Principles of Marketing

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Revision notes for Principles of Marketing 2024 is part of B Com exam preparation. The notes have been prepared according to the B Com exam syllabus. The revision notes, tests & MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests here.

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