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An analysis of key locations of sector growth providers pointers of demand hubs for the sector and impacts aspects such as 
the establishment of training schools for the local and migrant workforce
Growth in the beauty and wellness sector is spread across the country around top 50 cities. 
Growth locations can be categorized based on their potential for growth and profitability.
These cities and towns have been analyzed on the following potential indices:
? Earning Potential Index: Reflects the concentration of purchasing power in a town and indicates the quality of the
market
? Consumption Potential Index: Reflects the inclination to consumption of premium products, indicating the volume
potential of the market
? The moderate earning high spending category would
be critical in the future given the overall economic
growth observed in these locations
? The high earning high spending category of towns
would provide sustained growth in the beauty and
wellness sector, increase retail footfalls and drive
healthier conversion rates.
Greater 
Mumbai
Kolkata
Hyderabad
Ahmedabad
Pune
Noida
Chennai
Guwahati
Faridabad
Kanpur
Coimbatore
Vadodara
Ludhiana
Kochi
Chandigarh
Amritsar
Raipur
Patna
Moderate earning moderate 
spending category
Vizag
Indore
Mysore
Bhopal
Surat
Moderate earning high 
spending category
High earning high 
spending category
     
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