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Market
Market
around us
around us
Page 2


Market
Market
around us
around us
M a r k e t s
A market encompasses systems, institutions,
and social relations facilitating exchanges.
Most markets involve goods or services
exchanged for money.
Markets establish prices for goods and services.
Variations exist in market form, scale, location,
participants, and traded goods/services.
Common types of markets include shops,
neighborhood stalls, weekly markets, shopping
complexes, and malls.
Page 3


Market
Market
around us
around us
M a r k e t s
A market encompasses systems, institutions,
and social relations facilitating exchanges.
Most markets involve goods or services
exchanged for money.
Markets establish prices for goods and services.
Variations exist in market form, scale, location,
participants, and traded goods/services.
Common types of markets include shops,
neighborhood stalls, weekly markets, shopping
complexes, and malls.
Weekly Markets
A weekly market is so called because it is held on a
specific day of the week. eekly markets do not
have permanent shops. Traders set up shops for
the day and hen close them up in the evening. Ten
they mat set up at a different place the next day.
There are thousands of such markets in India.
People come here for everyday requirements.
Page 4


Market
Market
around us
around us
M a r k e t s
A market encompasses systems, institutions,
and social relations facilitating exchanges.
Most markets involve goods or services
exchanged for money.
Markets establish prices for goods and services.
Variations exist in market form, scale, location,
participants, and traded goods/services.
Common types of markets include shops,
neighborhood stalls, weekly markets, shopping
complexes, and malls.
Weekly Markets
A weekly market is so called because it is held on a
specific day of the week. eekly markets do not
have permanent shops. Traders set up shops for
the day and hen close them up in the evening. Ten
they mat set up at a different place the next day.
There are thousands of such markets in India.
People come here for everyday requirements.
Advantages of Weekly
Markets
Availability of many things - Most of the things we need are available at
one place. Whether you want vegetables, groceries or cloth items,
utensils — all of them can be found here. It's a place where the people
have a choice and a variety of goods.
Page 5


Market
Market
around us
around us
M a r k e t s
A market encompasses systems, institutions,
and social relations facilitating exchanges.
Most markets involve goods or services
exchanged for money.
Markets establish prices for goods and services.
Variations exist in market form, scale, location,
participants, and traded goods/services.
Common types of markets include shops,
neighborhood stalls, weekly markets, shopping
complexes, and malls.
Weekly Markets
A weekly market is so called because it is held on a
specific day of the week. eekly markets do not
have permanent shops. Traders set up shops for
the day and hen close them up in the evening. Ten
they mat set up at a different place the next day.
There are thousands of such markets in India.
People come here for everyday requirements.
Advantages of Weekly
Markets
Availability of many things - Most of the things we need are available at
one place. Whether you want vegetables, groceries or cloth items,
utensils — all of them can be found here. It's a place where the people
have a choice and a variety of goods.
Advantages of Weekly
Markets
Cheaper rates - Many things in weekly markets are available at cheaper
rates. This is because when shops are in permanent buildings, they
incur a lot of expenditure — they have to pay rent, electricity, fees, tax
etc. But in such markets, there are no such kind of problems.
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FAQs on PPT: Market Around Us - Social Studies (SST) Class 7

1. How can I effectively market my business in the current competitive environment?
Ans. To effectively market your business in the current competitive environment, you can utilize digital marketing strategies such as social media marketing, search engine optimization (SEO), email marketing, and content marketing. It is also essential to understand your target audience and create a unique selling proposition to stand out from competitors.
2. What are some cost-effective marketing techniques for small businesses?
Ans. Some cost-effective marketing techniques for small businesses include utilizing social media platforms to engage with customers, collaborating with other local businesses for cross-promotion, attending community events and networking, creating informative and valuable content for your target audience, and implementing referral programs to encourage word-of-mouth marketing.
3. How important is market research in developing a successful marketing strategy?
Ans. Market research is crucial in developing a successful marketing strategy as it helps businesses understand their target audience, competitors, industry trends, and consumer behavior. By conducting thorough market research, businesses can make informed decisions, identify opportunities for growth, and tailor their marketing efforts to meet the needs and preferences of their customers.
4. What role does branding play in marketing a product or service?
Ans. Branding plays a significant role in marketing a product or service as it helps businesses differentiate themselves from competitors, build credibility and trust with customers, and create a strong emotional connection with their target audience. A strong brand identity can influence consumer purchasing decisions and foster long-term brand loyalty.
5. How can businesses measure the effectiveness of their marketing campaigns?
Ans. Businesses can measure the effectiveness of their marketing campaigns by tracking key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, email open rates, and return on investment (ROI). By analyzing these metrics, businesses can identify what strategies are working well and make data-driven decisions to optimize their marketing efforts.
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