NCERT Textbook: Campaign for Art Awareness | Arts (Kriti) Class 8 - New NCERT PDF Download

 Page 1


19 
CAMPAIGN FOR 
ART AWARENESS
An awareness campaign helps 
communicate a particular 
message and brings focus to 
important issues. This message 
could be about a new service, or 
discount on a product, it could 
be a public announcement like the campaign about 
wearing masks during the pandemic or a message 
about voter registration. The arts are often used in 
awareness campaigns related to health, hygiene, 
environment, justice, and so on.
Posters, ??iers, banners, hoardings, handouts and 
brochures are designed to help communicate these 
messages. Each of these are carefully crafted with 
words and visuals to grab people’s attention, and bring 
their focus to your message. You might have seen or 
created posters, banners, ??iers and handouts for a 
variety of causes, and programmes in school. 
Do you think it is important to create awareness 
about the arts? In this chapter, you will create an 
awareness campaign to inspire others to participate, 
support and appreciate a variety of art forms, and 
cultural artefacts. 
Creating a campaign involves many steps like 
collecting material, researching, choosing a format, 
writing your main message and making visuals. You 
will undertake all of these steps to create awareness 
about arts.
CH-19_VA.indd   207 CH-19_VA.indd   207 27-06-2025   17:40:15 27-06-2025   17:40:15
Page 2


19 
CAMPAIGN FOR 
ART AWARENESS
An awareness campaign helps 
communicate a particular 
message and brings focus to 
important issues. This message 
could be about a new service, or 
discount on a product, it could 
be a public announcement like the campaign about 
wearing masks during the pandemic or a message 
about voter registration. The arts are often used in 
awareness campaigns related to health, hygiene, 
environment, justice, and so on.
Posters, ??iers, banners, hoardings, handouts and 
brochures are designed to help communicate these 
messages. Each of these are carefully crafted with 
words and visuals to grab people’s attention, and bring 
their focus to your message. You might have seen or 
created posters, banners, ??iers and handouts for a 
variety of causes, and programmes in school. 
Do you think it is important to create awareness 
about the arts? In this chapter, you will create an 
awareness campaign to inspire others to participate, 
support and appreciate a variety of art forms, and 
cultural artefacts. 
Creating a campaign involves many steps like 
collecting material, researching, choosing a format, 
writing your main message and making visuals. You 
will undertake all of these steps to create awareness 
about arts.
CH-19_VA.indd   207 CH-19_VA.indd   207 27-06-2025   17:40:15 27-06-2025   17:40:15
208  |  Kriti
  ACTIVITY 19.1: CHOOSE THE SUBJECT FOR YOUR CAMPAIGN
For your campaign, begin by choosing a subject. 
You can work with an artist who may be a painter, 
sculptor, designer or photographer. You can also 
choose a community that is keeping an art and craft 
tradition alive, like you studied in the previous 
chapter or a school production, or even a project 
of your own. 
Make small groups of 4 to 5 students each and 
think about a subject for your campaign together. 
Here are some prompts —
 ? Do you know any artists and art practices from 
your region?
 ? Is there an upcoming festival, local crafts fair 
in your locality where you are likely to meet 
artists?
 ? Are there any art and design schools in your 
region? 
 ? Is there an art museum or gallery near you? 
What kind of artworks do they exhibit?
There are so many artists and art practices that 
you may not know about. Choose the one you can 
relate to and discuss it with your teacher. 
CH-19_VA.indd   208 CH-19_VA.indd   208 19-06-2025   17:13:47 19-06-2025   17:13:47
Page 3


19 
CAMPAIGN FOR 
ART AWARENESS
An awareness campaign helps 
communicate a particular 
message and brings focus to 
important issues. This message 
could be about a new service, or 
discount on a product, it could 
be a public announcement like the campaign about 
wearing masks during the pandemic or a message 
about voter registration. The arts are often used in 
awareness campaigns related to health, hygiene, 
environment, justice, and so on.
Posters, ??iers, banners, hoardings, handouts and 
brochures are designed to help communicate these 
messages. Each of these are carefully crafted with 
words and visuals to grab people’s attention, and bring 
their focus to your message. You might have seen or 
created posters, banners, ??iers and handouts for a 
variety of causes, and programmes in school. 
Do you think it is important to create awareness 
about the arts? In this chapter, you will create an 
awareness campaign to inspire others to participate, 
support and appreciate a variety of art forms, and 
cultural artefacts. 
Creating a campaign involves many steps like 
collecting material, researching, choosing a format, 
writing your main message and making visuals. You 
will undertake all of these steps to create awareness 
about arts.
CH-19_VA.indd   207 CH-19_VA.indd   207 27-06-2025   17:40:15 27-06-2025   17:40:15
208  |  Kriti
  ACTIVITY 19.1: CHOOSE THE SUBJECT FOR YOUR CAMPAIGN
For your campaign, begin by choosing a subject. 
You can work with an artist who may be a painter, 
sculptor, designer or photographer. You can also 
choose a community that is keeping an art and craft 
tradition alive, like you studied in the previous 
chapter or a school production, or even a project 
of your own. 
Make small groups of 4 to 5 students each and 
think about a subject for your campaign together. 
Here are some prompts —
 ? Do you know any artists and art practices from 
your region?
 ? Is there an upcoming festival, local crafts fair 
in your locality where you are likely to meet 
artists?
 ? Are there any art and design schools in your 
region? 
 ? Is there an art museum or gallery near you? 
What kind of artworks do they exhibit?
There are so many artists and art practices that 
you may not know about. Choose the one you can 
relate to and discuss it with your teacher. 
CH-19_VA.indd   208 CH-19_VA.indd   208 19-06-2025   17:13:47 19-06-2025   17:13:47
209  |  CAMPAIGN FOR ART AWARENESS
 ACTIVITY 19.2: COLLECT INFORMATION 
Collect information about your chosen topic by  
doing these —
 ? Talk to teachers, friends and family members.
 ? Visit the library, refer to the local newspapers  
and your textbooks from previous years.
 ? Visit artists and their studios, or workplaces.
 ? Visit a gallery, museum, art fair or haats. 
 ? Use the internet under adult supervision to get 
more information. 
Maintain notes of the information you have ??nd. 
Collect visual and text pieces. Try and look for the 
following pieces of information —
 ? What contribution does this artist or artwork have 
on the society?
 ? What is the story behind the artist and artwork? 
 ? What do you ??nd the most special about this artist, 
artwork or art practice?
 ? What is the inspiration behind the artwork?
 ? Are there any speci??c materials or techniques used? 
 ? What are the social, economic or environmental  
challenges did they face?
Note to the Teacher: It is important for students 
to present the information as interesting stories 
with visuals rather than dates and chronology 
from their biography. Support and guide students 
in ??nding, visuals and relate it to the 
information they gather about the artists. 
CH-19_VA.indd   209 CH-19_VA.indd   209 27-06-2025   16:54:23 27-06-2025   16:54:23
Page 4


19 
CAMPAIGN FOR 
ART AWARENESS
An awareness campaign helps 
communicate a particular 
message and brings focus to 
important issues. This message 
could be about a new service, or 
discount on a product, it could 
be a public announcement like the campaign about 
wearing masks during the pandemic or a message 
about voter registration. The arts are often used in 
awareness campaigns related to health, hygiene, 
environment, justice, and so on.
Posters, ??iers, banners, hoardings, handouts and 
brochures are designed to help communicate these 
messages. Each of these are carefully crafted with 
words and visuals to grab people’s attention, and bring 
their focus to your message. You might have seen or 
created posters, banners, ??iers and handouts for a 
variety of causes, and programmes in school. 
Do you think it is important to create awareness 
about the arts? In this chapter, you will create an 
awareness campaign to inspire others to participate, 
support and appreciate a variety of art forms, and 
cultural artefacts. 
Creating a campaign involves many steps like 
collecting material, researching, choosing a format, 
writing your main message and making visuals. You 
will undertake all of these steps to create awareness 
about arts.
CH-19_VA.indd   207 CH-19_VA.indd   207 27-06-2025   17:40:15 27-06-2025   17:40:15
208  |  Kriti
  ACTIVITY 19.1: CHOOSE THE SUBJECT FOR YOUR CAMPAIGN
For your campaign, begin by choosing a subject. 
You can work with an artist who may be a painter, 
sculptor, designer or photographer. You can also 
choose a community that is keeping an art and craft 
tradition alive, like you studied in the previous 
chapter or a school production, or even a project 
of your own. 
Make small groups of 4 to 5 students each and 
think about a subject for your campaign together. 
Here are some prompts —
 ? Do you know any artists and art practices from 
your region?
 ? Is there an upcoming festival, local crafts fair 
in your locality where you are likely to meet 
artists?
 ? Are there any art and design schools in your 
region? 
 ? Is there an art museum or gallery near you? 
What kind of artworks do they exhibit?
There are so many artists and art practices that 
you may not know about. Choose the one you can 
relate to and discuss it with your teacher. 
CH-19_VA.indd   208 CH-19_VA.indd   208 19-06-2025   17:13:47 19-06-2025   17:13:47
209  |  CAMPAIGN FOR ART AWARENESS
 ACTIVITY 19.2: COLLECT INFORMATION 
Collect information about your chosen topic by  
doing these —
 ? Talk to teachers, friends and family members.
 ? Visit the library, refer to the local newspapers  
and your textbooks from previous years.
 ? Visit artists and their studios, or workplaces.
 ? Visit a gallery, museum, art fair or haats. 
 ? Use the internet under adult supervision to get 
more information. 
Maintain notes of the information you have ??nd. 
Collect visual and text pieces. Try and look for the 
following pieces of information —
 ? What contribution does this artist or artwork have 
on the society?
 ? What is the story behind the artist and artwork? 
 ? What do you ??nd the most special about this artist, 
artwork or art practice?
 ? What is the inspiration behind the artwork?
 ? Are there any speci??c materials or techniques used? 
 ? What are the social, economic or environmental  
challenges did they face?
Note to the Teacher: It is important for students 
to present the information as interesting stories 
with visuals rather than dates and chronology 
from their biography. Support and guide students 
in ??nding, visuals and relate it to the 
information they gather about the artists. 
CH-19_VA.indd   209 CH-19_VA.indd   209 27-06-2025   16:54:23 27-06-2025   16:54:23
210  |  Kriti
 ? Think of the main message you want to 
communicate with your campaign.
 ? Create a catchy title for your campaign. The 
title should not be more than 5 to 7 words and 
re??ect your message clearly.
 ? If you are creating a campaign for your own 
dance and theatre performance, then your 
title, and main message should inspire people 
to come, and see your production. 
 ACTIVITY 19.3: ORGANISE THE INFORMATION 
The Inner Eye is a ??lm by Satyajit Ray. It is a 
documentary about the renowned artist Benode 
Behari Mukherjee, who was visually 
impaired. He achieved great 
success by creating large murals, 
paintings and collages. Why do 
you think Satyajit Ray gave his 
??lm this title?
DO YOU 
KNOW?
 ? Go through the information that you have 
collected. 
 ? Organise the information under di??erent 
headings like — 
 ? Introduction
 ? Process of Making
 ? Background Information 
 ? Visual Gallery 
These may vary based on your chosen topic.
Example for a campaign title?— 
A Stitch in Time 
This could be a title for an 
embroidery or patchwork 
tradition. Since, each stitch 
is made with care, one at a 
time, it re??ects a patient and 
thoughtful process.
CH-19_VA.indd   210 CH-19_VA.indd   210 19-06-2025   17:13:49 19-06-2025   17:13:49
Page 5


19 
CAMPAIGN FOR 
ART AWARENESS
An awareness campaign helps 
communicate a particular 
message and brings focus to 
important issues. This message 
could be about a new service, or 
discount on a product, it could 
be a public announcement like the campaign about 
wearing masks during the pandemic or a message 
about voter registration. The arts are often used in 
awareness campaigns related to health, hygiene, 
environment, justice, and so on.
Posters, ??iers, banners, hoardings, handouts and 
brochures are designed to help communicate these 
messages. Each of these are carefully crafted with 
words and visuals to grab people’s attention, and bring 
their focus to your message. You might have seen or 
created posters, banners, ??iers and handouts for a 
variety of causes, and programmes in school. 
Do you think it is important to create awareness 
about the arts? In this chapter, you will create an 
awareness campaign to inspire others to participate, 
support and appreciate a variety of art forms, and 
cultural artefacts. 
Creating a campaign involves many steps like 
collecting material, researching, choosing a format, 
writing your main message and making visuals. You 
will undertake all of these steps to create awareness 
about arts.
CH-19_VA.indd   207 CH-19_VA.indd   207 27-06-2025   17:40:15 27-06-2025   17:40:15
208  |  Kriti
  ACTIVITY 19.1: CHOOSE THE SUBJECT FOR YOUR CAMPAIGN
For your campaign, begin by choosing a subject. 
You can work with an artist who may be a painter, 
sculptor, designer or photographer. You can also 
choose a community that is keeping an art and craft 
tradition alive, like you studied in the previous 
chapter or a school production, or even a project 
of your own. 
Make small groups of 4 to 5 students each and 
think about a subject for your campaign together. 
Here are some prompts —
 ? Do you know any artists and art practices from 
your region?
 ? Is there an upcoming festival, local crafts fair 
in your locality where you are likely to meet 
artists?
 ? Are there any art and design schools in your 
region? 
 ? Is there an art museum or gallery near you? 
What kind of artworks do they exhibit?
There are so many artists and art practices that 
you may not know about. Choose the one you can 
relate to and discuss it with your teacher. 
CH-19_VA.indd   208 CH-19_VA.indd   208 19-06-2025   17:13:47 19-06-2025   17:13:47
209  |  CAMPAIGN FOR ART AWARENESS
 ACTIVITY 19.2: COLLECT INFORMATION 
Collect information about your chosen topic by  
doing these —
 ? Talk to teachers, friends and family members.
 ? Visit the library, refer to the local newspapers  
and your textbooks from previous years.
 ? Visit artists and their studios, or workplaces.
 ? Visit a gallery, museum, art fair or haats. 
 ? Use the internet under adult supervision to get 
more information. 
Maintain notes of the information you have ??nd. 
Collect visual and text pieces. Try and look for the 
following pieces of information —
 ? What contribution does this artist or artwork have 
on the society?
 ? What is the story behind the artist and artwork? 
 ? What do you ??nd the most special about this artist, 
artwork or art practice?
 ? What is the inspiration behind the artwork?
 ? Are there any speci??c materials or techniques used? 
 ? What are the social, economic or environmental  
challenges did they face?
Note to the Teacher: It is important for students 
to present the information as interesting stories 
with visuals rather than dates and chronology 
from their biography. Support and guide students 
in ??nding, visuals and relate it to the 
information they gather about the artists. 
CH-19_VA.indd   209 CH-19_VA.indd   209 27-06-2025   16:54:23 27-06-2025   16:54:23
210  |  Kriti
 ? Think of the main message you want to 
communicate with your campaign.
 ? Create a catchy title for your campaign. The 
title should not be more than 5 to 7 words and 
re??ect your message clearly.
 ? If you are creating a campaign for your own 
dance and theatre performance, then your 
title, and main message should inspire people 
to come, and see your production. 
 ACTIVITY 19.3: ORGANISE THE INFORMATION 
The Inner Eye is a ??lm by Satyajit Ray. It is a 
documentary about the renowned artist Benode 
Behari Mukherjee, who was visually 
impaired. He achieved great 
success by creating large murals, 
paintings and collages. Why do 
you think Satyajit Ray gave his 
??lm this title?
DO YOU 
KNOW?
 ? Go through the information that you have 
collected. 
 ? Organise the information under di??erent 
headings like — 
 ? Introduction
 ? Process of Making
 ? Background Information 
 ? Visual Gallery 
These may vary based on your chosen topic.
Example for a campaign title?— 
A Stitch in Time 
This could be a title for an 
embroidery or patchwork 
tradition. Since, each stitch 
is made with care, one at a 
time, it re??ects a patient and 
thoughtful process.
CH-19_VA.indd   210 CH-19_VA.indd   210 19-06-2025   17:13:49 19-06-2025   17:13:49
211  |  CAMPAIGN FOR ART AWARENESS
For your campaign, you can create a 
poster about the artist or the art practice, 
or compile a series of their works in a 
brochure. You may also create a small 
??yer that you can distribute during lunch 
time. Think about what works best for 
your campaign.
 ACTIVITY 19.4: CREATE VISUALS AND BRING IT TOGETHER 
STEPS FOR MAKING A BROCHURE
 ? Fold an A4 sheet of paper into three equal parts. 
 ? Decide the sequence of pages and the ??ow of 
information.
 ? Assign the six sides to a section of the information — 
 ? Cover Page: Put your title and main message on 
the ??rst page. 
 ? Introduction: Tell the reader what this brochure is 
about in a few words and visuals.  
 ? Process: Share the background information about 
how an artwork is created or create a timeline 
with important works of an artist.
 ? Gallery: Create a gallery of visuals which could 
include photos and drawings of the artist, their 
work, materials and tools.
 ? Sources: Don’t forget to mention the sources where 
you took the information from. Your readers may 
want to ??nd out more themselves!
Experiment with techniques like collage and 
printmaking. Look closely at the material used by the 
artist and art practice. Can you take inspiration from it?
Introduction
Timeline/ Process
Visual Gallery
Visual
Gallery
1 5
6
Timeline
or
Process
2 3
4
Visual
Gallery
CH-19_VA.indd   211 CH-19_VA.indd   211 19-06-2025   17:13:49 19-06-2025   17:13:49