Explanation:
Business Economics is a branch of economics that deals with the application of economic theory and principles to business activities. It involves the study of how firms make decisions regarding production, pricing, and allocation of resources to maximize profits.

There are two types of economic analysis:
1. Positive economics: It involves the analysis of economic phenomena and facts that can be verified or tested. Positive economics is concerned with what is or what will be. It is based on data and facts and focuses on cause-and-effect relationships.

2. Normative economics: It involves the analysis of economic phenomena and facts that involve value judgments. Normative economics is concerned with what ought to be. It is based on opinions and values and focuses on what should be done.

Business economics is generally normative in nature because it deals with the application of economic theory and principles to business activities, which involves making value judgments about what should be done to maximize profits. It involves analyzing the best course of action for firms to take in order to achieve their objectives.

In summary, Business Economics is generally normative in nature because it involves making value judgments about what should be done to maximize profits.