Demonetization is a bold step taken by the Indian government to curb black money and promote digital transactions. The move has impacted several sectors, including the Pay-Per-Click (PPC) industry. PPC is an advertising model where advertisers pay a fee each time a user clicks on their ad. In this article, we will discuss the impact of demonetization on PPC.


One of the immediate impacts of demonetization on PPC was the decrease in search volume. People were more focused on exchanging their old currency notes and withdrawing new ones. This led to a decrease in online searches and, in turn, impacted PPC campaigns.


The demonetization drive also led to a shift towards digital payments. People started using online payment gateways, mobile wallets, and UPI to make transactions. This shift also impacted the PPC industry as advertisers had to redesign their campaigns to target this new audience.


Demonetization led to a change in consumer behaviour, especially in smaller towns and villages. People started exploring digital payment options and became more aware of online transactions. This change in behaviour impacted the PPC industry as advertisers had to modify their targeting and messaging strategies.


The demonetization drive created opportunities for new players in the digital payment space. Several startups emerged to cater to the growing demand for digital payments. These new players also impacted the PPC industry as they started advertising their services online.


In conclusion, demonetization had a significant impact on the PPC industry. It led to a decrease in search volume, a shift towards digital payments, a change in consumer behaviour, and opportunities for new players. Advertisers had to adapt to these changes and modify their campaigns to stay relevant in the market.

Impact of demonetization in India effect PPC of India. In short term PPC of India shift to Leftward. Because in India there is billion dollar of black money.

In starting of demonetization (short period) India face many problems. In India everyone is not aware about internet banking of online payment people face many problem and do not use fuller ultilised of resources in short period. This cause PPC shift to leftward.




On the other hand after sometimes everyone know about Net banking and online payment this cause almost all payment made through online not through cash. This cause fuller utilization of resources. In this case PPC shift Right Ward.