All of the following except _________ are considered to be correct sta...
It can guide product design, price points, packaging design, promotions and service (i.e. all elements of the marketing mix). Some companies conduct market research in-house to answer these questions, but this can result in internal, political conflict, and can end up delaying the adoption of the new product.
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All of the following except _________ are considered to be correct sta...
Marketing research is a crucial tool for businesses to gather information about their customers, market trends, and competitors. It provides valuable insights that help businesses make informed decisions and develop effective marketing strategies. However, not all statements about marketing research are correct. Let's analyze each statement and identify the incorrect one:
a) It is a systematic search for information about customers' needs and how those needs differ.
This statement is correct. Marketing research involves a systematic and organized approach to gather information about customers' needs, preferences, and behaviors. It helps businesses understand their target audience and identify any variations in their needs and wants.
b) Marketing research is geared to uncover unmet consumer needs.
This statement is correct. One of the primary objectives of marketing research is to identify unmet consumer needs or gaps in the market. By understanding these unmet needs, businesses can develop products or services that cater to those needs and gain a competitive advantage.
c) With market research, the chance product development will be able to create a product consumers want to buy increases.
This statement is incorrect. Marketing research can increase the likelihood of developing a successful product that meets consumer needs, but it does not guarantee it. Market research provides valuable insights and data that inform product development decisions, but there are other factors involved, such as product quality, pricing, distribution, and promotion, that also contribute to consumer purchase decisions.
d) Marketing research provides an inexpensive method for tracking consumer behavior.
This statement is correct. Marketing research can provide businesses with cost-effective ways to track and monitor consumer behavior. Through various research techniques, such as surveys, focus groups, and online analytics, businesses can gather data on consumer preferences, buying patterns, satisfaction levels, and other relevant factors. This information helps businesses understand their customers better and make data-driven marketing decisions.
In conclusion, the correct statement out of the options provided is d) Marketing research provides an inexpensive method for tracking consumer behavior.
All of the following except _________ are considered to be correct sta...
D
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