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Define co-operative Marketing; explain the objectives of Co-operative Marketing Society.?
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Define co-operative Marketing; explain the objectives of Co-operative ...
Co-operative marketing means the association of agricultural producers for marketing their products and the co-operation of final consumers in purchasing goods and servims for their own use. A consumer’s co-operative is a voluntary association of ultimate consumers, organised to fulfill some of their needs for goods and services. Co-operative Marketing associations are composed of groups of farmers organised for the purpose of marketing the commodities they produce.

Farmers have often felt that they did not receive the full value of their products when they were sold to local buyers whose manias were too large, because either of their inefficiencies or avarice. This led to the organisation of co-operative associations. Agricultural co-operation may also be defined as joint action among a number of farmers for the purpose of selling their production and providing other services like stimulation of demand condition, storing, pooling and standardizing the produce.

Objectives of Co-operative Marketing

The main object of co-operative marketing society is to secure for their members as much as possible for the products they sell. More specific objectives designed to bring about this result include the following :

(b) Better marketing service.

(a) Lower marketing cost.

c) Improvement in the quality of the products.

(d) Influencing supply and demand in the market.

(e) More accurate grading and classification.

(f) Extension of production credit.

(g) Purchase of farm supplies.

(h) Finally, education in both production and marketing methods which will lead to more specific farm operation.
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Define co-operative Marketing; explain the objectives of Co-operative ...
Co-operative Marketing

Co-operative marketing refers to a system where individuals or small-scale producers come together to form a co-operative society to collectively market their products or services. It is a voluntary association of individuals who pool their resources to promote and sell their produce or products in the market. The main objective of co-operative marketing is to eliminate the middlemen and ensure that the members receive fair prices for their goods.

Objectives of Co-operative Marketing Society

1. Elimination of Middlemen: One of the primary objectives of a co-operative marketing society is to eliminate the middlemen who exploit the producers by offering low prices for their products. By directly marketing their produce, the members can bypass the intermediaries and receive better prices for their goods.

2. Fair Prices: Co-operative marketing societies aim to ensure that the members receive fair prices for their products. By collectively bargaining with buyers, they can negotiate better prices and avoid the fluctuations in the market. This helps in improving the economic condition of the members and ensures a decent income for their efforts.

3. Market Expansion: Co-operative marketing societies also focus on expanding the market for their products. By pooling their resources, the members can engage in promotional activities, such as advertising and branding, which would be difficult for individual producers. This helps in creating a brand identity and increasing the demand for their products.

4. Quality Control: Another objective of co-operative marketing societies is to maintain the quality of the products. They establish quality control mechanisms to ensure that the products meet the desired standards. This helps in building trust among the consumers and enables the members to compete effectively in the market.

5. Access to Credit: Co-operative marketing societies provide access to credit facilities for their members. They can obtain loans at reasonable interest rates to meet their production and marketing expenses. This helps in overcoming the financial constraints faced by small-scale producers and promotes their economic development.

6. Technical Assistance: Co-operative marketing societies also provide technical assistance to their members. They organize training programs and workshops to enhance the skills and knowledge of the members in production, marketing, and other related areas. This helps in improving the overall productivity and efficiency of the members.

In conclusion, co-operative marketing societies play a crucial role in empowering small-scale producers by eliminating middlemen, ensuring fair prices, expanding the market, maintaining quality, providing access to credit, and offering technical assistance. By working together, the members can overcome the challenges faced individually and achieve sustainable growth and development.
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Define co-operative Marketing; explain the objectives of Co-operative Marketing Society.?
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