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Which marketing philosophy considers both consumer short-term wants and long-term welfare of society?
  • a)
    Production Concept
  • b)
    Selling Concept
  • c)
    Marketing Concept
  • d)
    Societal Marketing Concept
Correct answer is option 'D'. Can you explain this answer?
Most Upvoted Answer
Which marketing philosophy considers both consumer short-term wants an...
The Societal Marketing Concept goes beyond customer needs and considers the well-being of society as a whole. It aims to meet present consumer needs while also preserving future generations' ability to meet their needs. This concept addresses societal and environmental concerns.
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Which marketing philosophy considers both consumer short-term wants and long-term welfare of society?a)Production Conceptb)Selling Conceptc)Marketing Conceptd)Societal Marketing ConceptCorrect answer is option 'D'. Can you explain this answer?
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