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A market survey was conducted to study the effectiveness of a new feature in a smart phone. For this purpose, a sample of 1000 people was chosen. However, only 947 people actually attended the survey. This is a type of ___.
  • a)
    Sampling bias
  • b)
    Non-response error
  • c)
    Error in data acquisition
  • d)
    Sampling error
Correct answer is option 'B'. Can you explain this answer?
Verified Answer
A market survey was conducted to study the effectiveness of a new feat...
Non-response error occurs when sampling units selected for a sample are not interviewed. The non-response may be due to unwillingness or unavailability. It is a non-sampling error.
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A market survey was conducted to study the effectiveness of a new feature in a smart phone. For this purpose, a sample of 1000 people was chosen. However, only 947 people actually attended the survey. This is a type of ___.a)Sampling biasb)Non-response errorc)Error in data acquisitiond)Sampling errorCorrect answer is option 'B'. Can you explain this answer?
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