Impact of Government Policies on PPC

There are several government policies that impact pay-per-click (PPC) advertising, which is a popular online advertising model. These policies can have both positive and negative effects on PPC campaigns. In this response, we will discuss some of the major policies that impact PPC and their effects.

1. Taxation Policies

Taxation policies can impact the cost of advertising, which directly affects PPC campaigns. For instance, if the government imposes a high tax on advertising, then the cost of PPC will increase. This, in turn, will affect the budget of advertisers, making it difficult for them to run their campaigns. On the other hand, if the government reduces the tax on advertising, then it will reduce the cost of PPC, making it more affordable for advertisers.

2. Data Protection Policies

Data protection policies can also impact PPC advertising. For instance, if the government imposes strict data protection policies, then it will limit the amount of data that advertisers can collect from users. This can affect the targeting of PPC campaigns, making it difficult for advertisers to reach their target audience. However, if the government imposes lenient data protection policies, then it will allow advertisers to collect more data, which can help them to target their campaigns more effectively.

3. Competition Policies

Competition policies can impact the competition in the PPC market. For instance, if the government imposes strict competition policies, then it will limit the number of players in the market. This can reduce the competition in the market, making it easier for advertisers to run their campaigns. However, if the government imposes lenient competition policies, then it will increase the competition in the market, making it difficult for advertisers to run their campaigns effectively.

4. Internet Policies

Internet policies can also impact PPC advertising. For instance, if the government imposes strict internet policies, then it will limit the access of users to the internet. This can reduce the number of users who can view PPC ads, making it difficult for advertisers to reach their target audience. However, if the government imposes lenient internet policies, then it will increase the access of users to the internet, making it easier for advertisers to reach their target audience.

Conclusion

In conclusion, there are several government policies that impact PPC advertising. These policies can have both positive and negative effects on PPC campaigns. Advertisers need to keep track of these policies to ensure that their campaigns are not affected negatively.

The PPC or the Production Possibility Curve is not effected or influenced by the demonetization in India. The demonetization has resulted in a very bad position of the cash which when we get in hand is reduced.

This will eventually lead to PPC being backward. As those assets are not regarded hence PPC isn't affected.

So as the time will pass investment will be reduced and go at a low level which will result in less production.