Tanushree runs a factory wherein she manufacturers shoes. The business...
Neha should decide for divisional structure because (i) She will diversify her unit now into varied product lines. (ii) Such a structure would enable her to know the profit margins from each product line and accordingly, she can plan and select the specific product for future diversification. (iii) It will facilitate further expansion without disturbing the existing units.
Tanushree runs a factory wherein she manufacturers shoes. The business...
Organization Structure for Tanushree's Expanded Business
I would recommend a Matrix organizational structure for Tanushree's expanded business. This structure will allow her to have a functional departmentalization for her shoe manufacturing business while also having a product-based divisional departmentalization for her new ventures in leather bags and western formal wear. The matrix structure is ideal for businesses that have a diverse range of products and services.
Advantages of Matrix Organizational Structure
1. Efficient Resource Utilization: The matrix structure allows for efficient utilization of resources as employees can be shared across departments. This means that Tanushree can have a single team of designers or marketing professionals working on both shoes and bags, saving her money and time.
2. Improved Communication: The structure promotes communication between departments, which is crucial for a business with diverse products. The matrix structure ensures that each department is aware of the others' activities, creating a more cohesive team and preventing duplication of effort.
3. Flexibility and Adaptability: The matrix structure allows for flexibility and adaptability to changing business needs. Tanushree can easily add or remove departments as needed, making it easier to respond to market changes and stay competitive.
4. Increased Innovation: The structure allows for cross-functional teams, promoting collaboration and innovation. This means that Tanushree's team of designers can work together to create innovative products that combine the best of both shoes and bags.
Conclusion
In conclusion, a matrix organizational structure is ideal for Tanushree's expanded business. The structure will allow her to efficiently utilize resources, improve communication, be flexible and adaptable to changing business needs, and promote innovation.
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