Internal factors affecting a business environment also are referred to as controllable factors.

Internal factors are the factors that a business has control over, and they can directly influence the operations, strategies, and performance of the business. These factors are within the organization's control and can be managed and modified to some extent. The internal factors affecting a business environment are also known as controllable factors because the organization can take actions to influence or change them.

Here are some reasons why internal factors are referred to as controllable factors:

1. Strategic decisions: Internal factors include the decisions made by the management regarding the business's goals, objectives, and strategies. These decisions are within the control of the organization, and the management can modify them based on the changing business environment.

2. Operational processes: Internal factors also encompass the operational processes and procedures followed within the organization. The management can control and improve these processes to enhance efficiency, productivity, and quality.

3. Human resources: The workforce of an organization is a crucial internal factor. The management has control over hiring, training, and motivating employees. They can also implement performance management systems to ensure employee productivity and satisfaction.

4. Organizational culture: The values, beliefs, and norms that shape the behavior and attitudes of employees are internal factors. The management has the ability to shape and control the organizational culture to create a positive and productive work environment.

5. Financial resources: The financial resources available to a business, such as capital, cash flow, and investments, are internal factors. The management has control over financial decisions, budgeting, and allocation of resources.

6. Technological capabilities: Internal factors include the technological infrastructure and capabilities of the organization. The management can invest in and upgrade technology to improve operational efficiency and competitiveness.

7. Marketing and branding: Internal factors also encompass the marketing and branding strategies adopted by the organization. The management can control the marketing mix, promotional activities, and brand positioning to influence customer perception and market share.

By recognizing and managing these internal factors, businesses can adapt to changes in the external environment and ensure their long-term success. The ability to control and modify these factors gives organizations a certain level of autonomy and flexibility in responding to market dynamics and achieving their objectives.