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Formation of focal brand expectations is a well-accepted part of the pre-purchase choice process. However, whether these same expectations are the standard for post-choice performance evaluation has been questioned. There is very little theoretical justification for consumers using focal brand expectations to judge performance after purchase. Customer satisfaction/dissatisfaction is more likely to be determined by how well a consumer perceives that focal brand performance fulfils needs, wants, or desires.Importantly, there is no necessary relationship between prepurchase focal brand expectations and the performance required to meet those wants. Thus, consumers are very likely to use other kinds of performance standards in the post-purchase evaluation. Consumers are likely to rely on standards that reflect the performance a consumer believes a focal brand should provide to meet needs/wants. To distinguish these standards from the usual expectations concept, we call them "experience-based norms." These norms have two important characteristics: (1) they reflect desired performance in meeting needs/wants and (2) they are constrained by the performance consumers believe is possible as indicated by the performance of known brands. The second characteristic requires elaboration. Though consumers may imagine some abstract ideal performance that a brand should provide, they also have concrete experiences with various real brands and their performance. Because consumers are more likely to think in concrete rather than abstract terms, experience with real brands should set limits on the performance a consumer believes the focal brand should provide. Consumers may derive a norm from experience with known brandsin at least two different ways. First, the norm might be the typical performance of a particular brand - e.g., a consumers most preferred brand, a popular brand, or last-purchased brand.Importantly, this brand may not be the focal brand. For example, when evaluating the dining experience in a new restaurant, a consumer may apply a norm that is the typical performance of another, favourite restaurant. Interestingly, focal brand expectations may correspond to this norm, but only if the focal brand is also the brand from which the standard is derived, such as when a consumer dines in his or her favourite restaurant. In all other cases, the norm is necessarily different from expectations because the norm is derived from experience with a different brand. A second possibility is that the norm might be an average performance a consumer believes is typical of a group of similar brands — a product-based norm. This kind of norm may be reasonable when no one brand stands out in the consumers mind and the consumer has experience with many brands. In general, the experience-based norms concept is significant because it suggests that past research may have attached unwarranted importance to focal brand expectations as the standard of performance influencing feelings of satisfaction.Q. Which of the following statements, if true, would contradict the second characteristic of “experience-based norms”?a)A focal brand is nothing but a figment of consumer imagination.b)Brand performance is driven by consumer belief in it.c)Renowned brands constantly outdo each other through their performance.d)The performance of known brands lowers the standards of its evaluation among consumers.e)Experience-based norms are created by well known brands.Correct answer is option 'C'. Can you explain this answer? for CAT 2024 is part of CAT preparation. The Question and answers have been prepared according to the CAT exam syllabus. Information about Formation of focal brand expectations is a well-accepted part of the pre-purchase choice process. However, whether these same expectations are the standard for post-choice performance evaluation has been questioned. There is very little theoretical justification for consumers using focal brand expectations to judge performance after purchase. Customer satisfaction/dissatisfaction is more likely to be determined by how well a consumer perceives that focal brand performance fulfils needs, wants, or desires.Importantly, there is no necessary relationship between prepurchase focal brand expectations and the performance required to meet those wants. Thus, consumers are very likely to use other kinds of performance standards in the post-purchase evaluation. Consumers are likely to rely on standards that reflect the performance a consumer believes a focal brand should provide to meet needs/wants. To distinguish these standards from the usual expectations concept, we call them "experience-based norms." These norms have two important characteristics: (1) they reflect desired performance in meeting needs/wants and (2) they are constrained by the performance consumers believe is possible as indicated by the performance of known brands. The second characteristic requires elaboration. Though consumers may imagine some abstract ideal performance that a brand should provide, they also have concrete experiences with various real brands and their performance. Because consumers are more likely to think in concrete rather than abstract terms, experience with real brands should set limits on the performance a consumer believes the focal brand should provide. Consumers may derive a norm from experience with known brandsin at least two different ways. First, the norm might be the typical performance of a particular brand - e.g., a consumers most preferred brand, a popular brand, or last-purchased brand.Importantly, this brand may not be the focal brand. For example, when evaluating the dining experience in a new restaurant, a consumer may apply a norm that is the typical performance of another, favourite restaurant. Interestingly, focal brand expectations may correspond to this norm, but only if the focal brand is also the brand from which the standard is derived, such as when a consumer dines in his or her favourite restaurant. In all other cases, the norm is necessarily different from expectations because the norm is derived from experience with a different brand. A second possibility is that the norm might be an average performance a consumer believes is typical of a group of similar brands — a product-based norm. This kind of norm may be reasonable when no one brand stands out in the consumers mind and the consumer has experience with many brands. In general, the experience-based norms concept is significant because it suggests that past research may have attached unwarranted importance to focal brand expectations as the standard of performance influencing feelings of satisfaction.Q. Which of the following statements, if true, would contradict the second characteristic of “experience-based norms”?a)A focal brand is nothing but a figment of consumer imagination.b)Brand performance is driven by consumer belief in it.c)Renowned brands constantly outdo each other through their performance.d)The performance of known brands lowers the standards of its evaluation among consumers.e)Experience-based norms are created by well known brands.Correct answer is option 'C'. Can you explain this answer? covers all topics & solutions for CAT 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Formation of focal brand expectations is a well-accepted part of the pre-purchase choice process. However, whether these same expectations are the standard for post-choice performance evaluation has been questioned. There is very little theoretical justification for consumers using focal brand expectations to judge performance after purchase. Customer satisfaction/dissatisfaction is more likely to be determined by how well a consumer perceives that focal brand performance fulfils needs, wants, or desires.Importantly, there is no necessary relationship between prepurchase focal brand expectations and the performance required to meet those wants. Thus, consumers are very likely to use other kinds of performance standards in the post-purchase evaluation. Consumers are likely to rely on standards that reflect the performance a consumer believes a focal brand should provide to meet needs/wants. To distinguish these standards from the usual expectations concept, we call them "experience-based norms." These norms have two important characteristics: (1) they reflect desired performance in meeting needs/wants and (2) they are constrained by the performance consumers believe is possible as indicated by the performance of known brands. The second characteristic requires elaboration. Though consumers may imagine some abstract ideal performance that a brand should provide, they also have concrete experiences with various real brands and their performance. Because consumers are more likely to think in concrete rather than abstract terms, experience with real brands should set limits on the performance a consumer believes the focal brand should provide. Consumers may derive a norm from experience with known brandsin at least two different ways. First, the norm might be the typical performance of a particular brand - e.g., a consumers most preferred brand, a popular brand, or last-purchased brand.Importantly, this brand may not be the focal brand. For example, when evaluating the dining experience in a new restaurant, a consumer may apply a norm that is the typical performance of another, favourite restaurant. Interestingly, focal brand expectations may correspond to this norm, but only if the focal brand is also the brand from which the standard is derived, such as when a consumer dines in his or her favourite restaurant. In all other cases, the norm is necessarily different from expectations because the norm is derived from experience with a different brand. A second possibility is that the norm might be an average performance a consumer believes is typical of a group of similar brands — a product-based norm. This kind of norm may be reasonable when no one brand stands out in the consumers mind and the consumer has experience with many brands. In general, the experience-based norms concept is significant because it suggests that past research may have attached unwarranted importance to focal brand expectations as the standard of performance influencing feelings of satisfaction.Q. Which of the following statements, if true, would contradict the second characteristic of “experience-based norms”?a)A focal brand is nothing but a figment of consumer imagination.b)Brand performance is driven by consumer belief in it.c)Renowned brands constantly outdo each other through their performance.d)The performance of known brands lowers the standards of its evaluation among consumers.e)Experience-based norms are created by well known brands.Correct answer is option 'C'. Can you explain this answer?.

Solutions for Formation of focal brand expectations is a well-accepted part of the pre-purchase choice process. However, whether these same expectations are the standard for post-choice performance evaluation has been questioned. There is very little theoretical justification for consumers using focal brand expectations to judge performance after purchase. Customer satisfaction/dissatisfaction is more likely to be determined by how well a consumer perceives that focal brand performance fulfils needs, wants, or desires.Importantly, there is no necessary relationship between prepurchase focal brand expectations and the performance required to meet those wants. Thus, consumers are very likely to use other kinds of performance standards in the post-purchase evaluation. Consumers are likely to rely on standards that reflect the performance a consumer believes a focal brand should provide to meet needs/wants. To distinguish these standards from the usual expectations concept, we call them "experience-based norms." These norms have two important characteristics: (1) they reflect desired performance in meeting needs/wants and (2) they are constrained by the performance consumers believe is possible as indicated by the performance of known brands. The second characteristic requires elaboration. Though consumers may imagine some abstract ideal performance that a brand should provide, they also have concrete experiences with various real brands and their performance. Because consumers are more likely to think in concrete rather than abstract terms, experience with real brands should set limits on the performance a consumer believes the focal brand should provide. Consumers may derive a norm from experience with known brandsin at least two different ways. First, the norm might be the typical performance of a particular brand - e.g., a consumers most preferred brand, a popular brand, or last-purchased brand.Importantly, this brand may not be the focal brand. For example, when evaluating the dining experience in a new restaurant, a consumer may apply a norm that is the typical performance of another, favourite restaurant. Interestingly, focal brand expectations may correspond to this norm, but only if the focal brand is also the brand from which the standard is derived, such as when a consumer dines in his or her favourite restaurant. In all other cases, the norm is necessarily different from expectations because the norm is derived from experience with a different brand. A second possibility is that the norm might be an average performance a consumer believes is typical of a group of similar brands — a product-based norm. This kind of norm may be reasonable when no one brand stands out in the consumers mind and the consumer has experience with many brands. In general, the experience-based norms concept is significant because it suggests that past research may have attached unwarranted importance to focal brand expectations as the standard of performance influencing feelings of satisfaction.Q. Which of the following statements, if true, would contradict the second characteristic of “experience-based norms”?a)A focal brand is nothing but a figment of consumer imagination.b)Brand performance is driven by consumer belief in it.c)Renowned brands constantly outdo each other through their performance.d)The performance of known brands lowers the standards of its evaluation among consumers.e)Experience-based norms are created by well known brands.Correct answer is option 'C'. Can you explain this answer? in English & in Hindi are available as part of our courses for CAT. Download more important topics, notes, lectures and mock test series for CAT Exam by signing up for free.

Here you can find the meaning of Formation of focal brand expectations is a well-accepted part of the pre-purchase choice process. However, whether these same expectations are the standard for post-choice performance evaluation has been questioned. There is very little theoretical justification for consumers using focal brand expectations to judge performance after purchase. Customer satisfaction/dissatisfaction is more likely to be determined by how well a consumer perceives that focal brand performance fulfils needs, wants, or desires.Importantly, there is no necessary relationship between prepurchase focal brand expectations and the performance required to meet those wants. Thus, consumers are very likely to use other kinds of performance standards in the post-purchase evaluation. Consumers are likely to rely on standards that reflect the performance a consumer believes a focal brand should provide to meet needs/wants. To distinguish these standards from the usual expectations concept, we call them "experience-based norms." These norms have two important characteristics: (1) they reflect desired performance in meeting needs/wants and (2) they are constrained by the performance consumers believe is possible as indicated by the performance of known brands. The second characteristic requires elaboration. Though consumers may imagine some abstract ideal performance that a brand should provide, they also have concrete experiences with various real brands and their performance. Because consumers are more likely to think in concrete rather than abstract terms, experience with real brands should set limits on the performance a consumer believes the focal brand should provide. Consumers may derive a norm from experience with known brandsin at least two different ways. First, the norm might be the typical performance of a particular brand - e.g., a consumers most preferred brand, a popular brand, or last-purchased brand.Importantly, this brand may not be the focal brand. For example, when evaluating the dining experience in a new restaurant, a consumer may apply a norm that is the typical performance of another, favourite restaurant. Interestingly, focal brand expectations may correspond to this norm, but only if the focal brand is also the brand from which the standard is derived, such as when a consumer dines in his or her favourite restaurant. In all other cases, the norm is necessarily different from expectations because the norm is derived from experience with a different brand. A second possibility is that the norm might be an average performance a consumer believes is typical of a group of similar brands — a product-based norm. This kind of norm may be reasonable when no one brand stands out in the consumers mind and the consumer has experience with many brands. In general, the experience-based norms concept is significant because it suggests that past research may have attached unwarranted importance to focal brand expectations as the standard of performance influencing feelings of satisfaction.Q. Which of the following statements, if true, would contradict the second characteristic of “experience-based norms”?a)A focal brand is nothing but a figment of consumer imagination.b)Brand performance is driven by consumer belief in it.c)Renowned brands constantly outdo each other through their performance.d)The performance of known brands lowers the standards of its evaluation among consumers.e)Experience-based norms are created by well known brands.Correct answer is option 'C'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of Formation of focal brand expectations is a well-accepted part of the pre-purchase choice process. However, whether these same expectations are the standard for post-choice performance evaluation has been questioned. There is very little theoretical justification for consumers using focal brand expectations to judge performance after purchase. Customer satisfaction/dissatisfaction is more likely to be determined by how well a consumer perceives that focal brand performance fulfils needs, wants, or desires.Importantly, there is no necessary relationship between prepurchase focal brand expectations and the performance required to meet those wants. Thus, consumers are very likely to use other kinds of performance standards in the post-purchase evaluation. Consumers are likely to rely on standards that reflect the performance a consumer believes a focal brand should provide to meet needs/wants. To distinguish these standards from the usual expectations concept, we call them "experience-based norms." These norms have two important characteristics: (1) they reflect desired performance in meeting needs/wants and (2) they are constrained by the performance consumers believe is possible as indicated by the performance of known brands. The second characteristic requires elaboration. Though consumers may imagine some abstract ideal performance that a brand should provide, they also have concrete experiences with various real brands and their performance. Because consumers are more likely to think in concrete rather than abstract terms, experience with real brands should set limits on the performance a consumer believes the focal brand should provide. Consumers may derive a norm from experience with known brandsin at least two different ways. First, the norm might be the typical performance of a particular brand - e.g., a consumers most preferred brand, a popular brand, or last-purchased brand.Importantly, this brand may not be the focal brand. For example, when evaluating the dining experience in a new restaurant, a consumer may apply a norm that is the typical performance of another, favourite restaurant. Interestingly, focal brand expectations may correspond to this norm, but only if the focal brand is also the brand from which the standard is derived, such as when a consumer dines in his or her favourite restaurant. In all other cases, the norm is necessarily different from expectations because the norm is derived from experience with a different brand. A second possibility is that the norm might be an average performance a consumer believes is typical of a group of similar brands — a product-based norm. This kind of norm may be reasonable when no one brand stands out in the consumers mind and the consumer has experience with many brands. In general, the experience-based norms concept is significant because it suggests that past research may have attached unwarranted importance to focal brand expectations as the standard of performance influencing feelings of satisfaction.Q. Which of the following statements, if true, would contradict the second characteristic of “experience-based norms”?a)A focal brand is nothing but a figment of consumer imagination.b)Brand performance is driven by consumer belief in it.c)Renowned brands constantly outdo each other through their performance.d)The performance of known brands lowers the standards of its evaluation among consumers.e)Experience-based norms are created by well known brands.Correct answer is option 'C'. Can you explain this answer?, a detailed solution for Formation of focal brand expectations is a well-accepted part of the pre-purchase choice process. However, whether these same expectations are the standard for post-choice performance evaluation has been questioned. There is very little theoretical justification for consumers using focal brand expectations to judge performance after purchase. Customer satisfaction/dissatisfaction is more likely to be determined by how well a consumer perceives that focal brand performance fulfils needs, wants, or desires.Importantly, there is no necessary relationship between prepurchase focal brand expectations and the performance required to meet those wants. Thus, consumers are very likely to use other kinds of performance standards in the post-purchase evaluation. Consumers are likely to rely on standards that reflect the performance a consumer believes a focal brand should provide to meet needs/wants. To distinguish these standards from the usual expectations concept, we call them "experience-based norms." These norms have two important characteristics: (1) they reflect desired performance in meeting needs/wants and (2) they are constrained by the performance consumers believe is possible as indicated by the performance of known brands. The second characteristic requires elaboration. Though consumers may imagine some abstract ideal performance that a brand should provide, they also have concrete experiences with various real brands and their performance. Because consumers are more likely to think in concrete rather than abstract terms, experience with real brands should set limits on the performance a consumer believes the focal brand should provide. Consumers may derive a norm from experience with known brandsin at least two different ways. First, the norm might be the typical performance of a particular brand - e.g., a consumers most preferred brand, a popular brand, or last-purchased brand.Importantly, this brand may not be the focal brand. For example, when evaluating the dining experience in a new restaurant, a consumer may apply a norm that is the typical performance of another, favourite restaurant. Interestingly, focal brand expectations may correspond to this norm, but only if the focal brand is also the brand from which the standard is derived, such as when a consumer dines in his or her favourite restaurant. In all other cases, the norm is necessarily different from expectations because the norm is derived from experience with a different brand. A second possibility is that the norm might be an average performance a consumer believes is typical of a group of similar brands — a product-based norm. This kind of norm may be reasonable when no one brand stands out in the consumers mind and the consumer has experience with many brands. In general, the experience-based norms concept is significant because it suggests that past research may have attached unwarranted importance to focal brand expectations as the standard of performance influencing feelings of satisfaction.Q. Which of the following statements, if true, would contradict the second characteristic of “experience-based norms”?a)A focal brand is nothing but a figment of consumer imagination.b)Brand performance is driven by consumer belief in it.c)Renowned brands constantly outdo each other through their performance.d)The performance of known brands lowers the standards of its evaluation among consumers.e)Experience-based norms are created by well known brands.Correct answer is option 'C'. Can you explain this answer? has been provided alongside types of Formation of focal brand expectations is a well-accepted part of the pre-purchase choice process. However, whether these same expectations are the standard for post-choice performance evaluation has been questioned. There is very little theoretical justification for consumers using focal brand expectations to judge performance after purchase. Customer satisfaction/dissatisfaction is more likely to be determined by how well a consumer perceives that focal brand performance fulfils needs, wants, or desires.Importantly, there is no necessary relationship between prepurchase focal brand expectations and the performance required to meet those wants. Thus, consumers are very likely to use other kinds of performance standards in the post-purchase evaluation. Consumers are likely to rely on standards that reflect the performance a consumer believes a focal brand should provide to meet needs/wants. To distinguish these standards from the usual expectations concept, we call them "experience-based norms." These norms have two important characteristics: (1) they reflect desired performance in meeting needs/wants and (2) they are constrained by the performance consumers believe is possible as indicated by the performance of known brands. The second characteristic requires elaboration. Though consumers may imagine some abstract ideal performance that a brand should provide, they also have concrete experiences with various real brands and their performance. Because consumers are more likely to think in concrete rather than abstract terms, experience with real brands should set limits on the performance a consumer believes the focal brand should provide. Consumers may derive a norm from experience with known brandsin at least two different ways. First, the norm might be the typical performance of a particular brand - e.g., a consumers most preferred brand, a popular brand, or last-purchased brand.Importantly, this brand may not be the focal brand. For example, when evaluating the dining experience in a new restaurant, a consumer may apply a norm that is the typical performance of another, favourite restaurant. Interestingly, focal brand expectations may correspond to this norm, but only if the focal brand is also the brand from which the standard is derived, such as when a consumer dines in his or her favourite restaurant. In all other cases, the norm is necessarily different from expectations because the norm is derived from experience with a different brand. A second possibility is that the norm might be an average performance a consumer believes is typical of a group of similar brands — a product-based norm. This kind of norm may be reasonable when no one brand stands out in the consumers mind and the consumer has experience with many brands. In general, the experience-based norms concept is significant because it suggests that past research may have attached unwarranted importance to focal brand expectations as the standard of performance influencing feelings of satisfaction.Q. Which of the following statements, if true, would contradict the second characteristic of “experience-based norms”?a)A focal brand is nothing but a figment of consumer imagination.b)Brand performance is driven by consumer belief in it.c)Renowned brands constantly outdo each other through their performance.d)The performance of known brands lowers the standards of its evaluation among consumers.e)Experience-based norms are created by well known brands.Correct answer is option 'C'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice Formation of focal brand expectations is a well-accepted part of the pre-purchase choice process. However, whether these same expectations are the standard for post-choice performance evaluation has been questioned. There is very little theoretical justification for consumers using focal brand expectations to judge performance after purchase. Customer satisfaction/dissatisfaction is more likely to be determined by how well a consumer perceives that focal brand performance fulfils needs, wants, or desires.Importantly, there is no necessary relationship between prepurchase focal brand expectations and the performance required to meet those wants. Thus, consumers are very likely to use other kinds of performance standards in the post-purchase evaluation. Consumers are likely to rely on standards that reflect the performance a consumer believes a focal brand should provide to meet needs/wants. To distinguish these standards from the usual expectations concept, we call them "experience-based norms." These norms have two important characteristics: (1) they reflect desired performance in meeting needs/wants and (2) they are constrained by the performance consumers believe is possible as indicated by the performance of known brands. The second characteristic requires elaboration. Though consumers may imagine some abstract ideal performance that a brand should provide, they also have concrete experiences with various real brands and their performance. Because consumers are more likely to think in concrete rather than abstract terms, experience with real brands should set limits on the performance a consumer believes the focal brand should provide. Consumers may derive a norm from experience with known brandsin at least two different ways. First, the norm might be the typical performance of a particular brand - e.g., a consumers most preferred brand, a popular brand, or last-purchased brand.Importantly, this brand may not be the focal brand. For example, when evaluating the dining experience in a new restaurant, a consumer may apply a norm that is the typical performance of another, favourite restaurant. Interestingly, focal brand expectations may correspond to this norm, but only if the focal brand is also the brand from which the standard is derived, such as when a consumer dines in his or her favourite restaurant. In all other cases, the norm is necessarily different from expectations because the norm is derived from experience with a different brand. A second possibility is that the norm might be an average performance a consumer believes is typical of a group of similar brands — a product-based norm. This kind of norm may be reasonable when no one brand stands out in the consumers mind and the consumer has experience with many brands. In general, the experience-based norms concept is significant because it suggests that past research may have attached unwarranted importance to focal brand expectations as the standard of performance influencing feelings of satisfaction.Q. Which of the following statements, if true, would contradict the second characteristic of “experience-based norms”?a)A focal brand is nothing but a figment of consumer imagination.b)Brand performance is driven by consumer belief in it.c)Renowned brands constantly outdo each other through their performance.d)The performance of known brands lowers the standards of its evaluation among consumers.e)Experience-based norms are created by well known brands.Correct answer is option 'C'. Can you explain this answer? tests, examples and also practice CAT tests.