CAT Exam > CAT Questions > Read the following case and choose the best a...
Start Learning for Free
Read the following case and choose the best alternative.
Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.
Q. What approach should Mr. Arora implement and why?
- a)Direct marketing as it is tried and tested as a marketing approach.
- b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.
- c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.
- d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.
- e)Indirect marketing as the concept, although less implemented, looks solid as steel on paper and is bound to give better returns.
Correct answer is option 'B'. Can you explain this answer?
Verified Answer
Read the following case and choose the best alternative.Mr. Arora, the...
Solution: The first sentence of the case study is the one that clinches the entire argument. The FMCG industry works on branding and for any new company to make its mark, it has to spend a lot of money on increasing brand consciousness among its consumers.
Option 2 is the correct option as it takes care of this aspect of marketing.
Option 1 is incorrect because of its simplistic nature. The advantage of direct marketing has been mentioned but it has not been effectively offset by the advantage of indirect marketing. Option 3 assumes that Mr. Arora’s company does not have an advertising budget. A new FMCG company has no choice but to advertise since its products are consumer products.
Options 4 and 5 fall for the same errors of misconception. There is nothing that proves that indirect marketing is unique and innovative. Similarly, theories that look good on paper but are not proven in the real world are always a risky prospect.
Hence, the correct answer is option 2.
Option 2 is the correct option as it takes care of this aspect of marketing.
Option 1 is incorrect because of its simplistic nature. The advantage of direct marketing has been mentioned but it has not been effectively offset by the advantage of indirect marketing. Option 3 assumes that Mr. Arora’s company does not have an advertising budget. A new FMCG company has no choice but to advertise since its products are consumer products.
Options 4 and 5 fall for the same errors of misconception. There is nothing that proves that indirect marketing is unique and innovative. Similarly, theories that look good on paper but are not proven in the real world are always a risky prospect.
Hence, the correct answer is option 2.
|
Explore Courses for CAT exam
|
|
Top Courses for CATView all
Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q. What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.e)Indirect marketing as the concept, although less implemented, looks solid as steel on paper and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer?
Question Description
Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q. What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.e)Indirect marketing as the concept, although less implemented, looks solid as steel on paper and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer? for CAT 2025 is part of CAT preparation. The Question and answers have been prepared according to the CAT exam syllabus. Information about Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q. What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.e)Indirect marketing as the concept, although less implemented, looks solid as steel on paper and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer? covers all topics & solutions for CAT 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q. What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.e)Indirect marketing as the concept, although less implemented, looks solid as steel on paper and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer?.
Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q. What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.e)Indirect marketing as the concept, although less implemented, looks solid as steel on paper and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer? for CAT 2025 is part of CAT preparation. The Question and answers have been prepared according to the CAT exam syllabus. Information about Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q. What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.e)Indirect marketing as the concept, although less implemented, looks solid as steel on paper and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer? covers all topics & solutions for CAT 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q. What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.e)Indirect marketing as the concept, although less implemented, looks solid as steel on paper and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer?.
Solutions for Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q. What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.e)Indirect marketing as the concept, although less implemented, looks solid as steel on paper and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer? in English & in Hindi are available as part of our courses for CAT.
Download more important topics, notes, lectures and mock test series for CAT Exam by signing up for free.
Here you can find the meaning of Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q. What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.e)Indirect marketing as the concept, although less implemented, looks solid as steel on paper and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of
Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q. What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.e)Indirect marketing as the concept, although less implemented, looks solid as steel on paper and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer?, a detailed solution for Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q. What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.e)Indirect marketing as the concept, although less implemented, looks solid as steel on paper and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer? has been provided alongside types of Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q. What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.e)Indirect marketing as the concept, although less implemented, looks solid as steel on paper and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer? theory, EduRev gives you an
ample number of questions to practice Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.Q. What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.e)Indirect marketing as the concept, although less implemented, looks solid as steel on paper and is bound to give better returns.Correct answer is option 'B'. Can you explain this answer? tests, examples and also practice CAT tests.
|
|
Explore Courses for CAT exam
|
|
Signup for Free!
Signup to see your scores go up within 7 days! Learn & Practice with 1000+ FREE Notes, Videos & Tests.
|
© EduRev
|
Education Revolution
|
|
Signup to see your scores
go up within 7 days!
Access 1000+ FREE Docs, Videos and Tests
Takes less than 10 seconds to signup