I.T.C launched world's most expensive chocolate in 2017.

Details:
I.T.C, one of India's leading FMCG companies, launched the world's most expensive chocolate in 2017. The chocolate was named "Fabelle Exquisite Chocolates" and was priced at a whopping Rs. 4.3 lakh ($6,500) per kilogram.

Ingredients:
The chocolate was made with rare cocoa beans sourced from South America and Africa. It was handcrafted by expert chocolatiers in Switzerland.

Varieties:
The "Fabelle Exquisite Chocolates" came in 10 different varieties, each with their unique flavor and texture. Some of the varieties included "Trinity - Truffles Extraordinaire," "Gianduja - A Hazelnut Chocolate," and "Madagascar - Single Origin Cocoa."

Packaging:
The chocolates were packaged in a custom-made wooden box with a sliding tray that held the chocolate bars. The box also contained a tasting spoon made of gold and a detailed brochure about the chocolates.

Availability:
The chocolates were not available for purchase off the shelf. Customers had to book an appointment at the exclusive Fabelle boutique in Bangalore to sample and purchase the chocolates.

Conclusion:
The launch of "Fabelle Exquisite Chocolates" marked a milestone in the Indian chocolate industry and showcased I.T.C's commitment to luxury and excellence.

October 22.2019