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The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.
(2019)
Vance Packard’s The Hidden Persuaders alerted the public to the psychoanalytical techniques used by the advertising industry. Its premise was that advertising agencies were using depth interviews to identify hidden consumer motivations, which were then used to entice consumers to buy goods. Critics and reporters often wrongly assumed that Packard was writing mainly about subliminal advertising. Packard never mentioned the word subliminal, however, and devoted very little space to discussions of “subthreshold” effects. Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.
  • a)
    Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targeted
  • b)
    Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and works
  • c)
    Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal level
  • d)
    Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuaded
Correct answer is option 'D'. Can you explain this answer?
Most Upvoted Answer
The passage given below is followed by four alternate summaries. Choos...
If you read the options carefully, you will understand that you need to have a clear understanding of “hidden persuasion”, “subliminal level”, “supraliminal level” etc. You can find the essence of the passage in the conclusion, which is: “individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.” Now your task is to find the statement that is closest to this statement.
Option (a) talks about subliminal level, so we can eliminate it. Option (c) also talks about subliminal level, so we can eliminate it. Now the choice is between option (b) and option (d).
However, we will have to eliminate option (b) because it says that “the people targeted are aware of being persuaded,” while the truth according to the passage is “individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge”. Option (d) is closest to this view because it maintains that “though the people targeted have no awareness of being persuaded.” So option (d) is the correct choice.
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The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.(2019)Vance Packard’s The Hidden Persuaders alerted the publicto the psychoanalytical techniques used by the advertising industry. Its premise was that advertising agencies were using depth interviews to identify hidden consumer motivations, which were then used to entice consumers to buy goods. Critics and reporters often wrongly assumed that Packard was writing mainly about subliminal advertising. Packard never mentioned the word subliminal, however, and devoted very little space to discussions of “subthreshold” effects. Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.a)Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targetedb)Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and worksc)Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal leveld)Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuadedCorrect answer is option 'D'. Can you explain this answer?
Question Description
The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.(2019)Vance Packard’s The Hidden Persuaders alerted the publicto the psychoanalytical techniques used by the advertising industry. Its premise was that advertising agencies were using depth interviews to identify hidden consumer motivations, which were then used to entice consumers to buy goods. Critics and reporters often wrongly assumed that Packard was writing mainly about subliminal advertising. Packard never mentioned the word subliminal, however, and devoted very little space to discussions of “subthreshold” effects. Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.a)Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targetedb)Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and worksc)Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal leveld)Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuadedCorrect answer is option 'D'. Can you explain this answer? for CAT 2025 is part of CAT preparation. The Question and answers have been prepared according to the CAT exam syllabus. Information about The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.(2019)Vance Packard’s The Hidden Persuaders alerted the publicto the psychoanalytical techniques used by the advertising industry. Its premise was that advertising agencies were using depth interviews to identify hidden consumer motivations, which were then used to entice consumers to buy goods. Critics and reporters often wrongly assumed that Packard was writing mainly about subliminal advertising. Packard never mentioned the word subliminal, however, and devoted very little space to discussions of “subthreshold” effects. Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.a)Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targetedb)Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and worksc)Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal leveld)Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuadedCorrect answer is option 'D'. Can you explain this answer? covers all topics & solutions for CAT 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.(2019)Vance Packard’s The Hidden Persuaders alerted the publicto the psychoanalytical techniques used by the advertising industry. Its premise was that advertising agencies were using depth interviews to identify hidden consumer motivations, which were then used to entice consumers to buy goods. Critics and reporters often wrongly assumed that Packard was writing mainly about subliminal advertising. Packard never mentioned the word subliminal, however, and devoted very little space to discussions of “subthreshold” effects. Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.a)Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targetedb)Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and worksc)Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal leveld)Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuadedCorrect answer is option 'D'. 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Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.a)Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targetedb)Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and worksc)Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal leveld)Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuadedCorrect answer is option 'D'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.(2019)Vance Packard’s The Hidden Persuaders alerted the publicto the psychoanalytical techniques used by the advertising industry. Its premise was that advertising agencies were using depth interviews to identify hidden consumer motivations, which were then used to entice consumers to buy goods. Critics and reporters often wrongly assumed that Packard was writing mainly about subliminal advertising. Packard never mentioned the word subliminal, however, and devoted very little space to discussions of “subthreshold” effects. Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.a)Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targetedb)Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and worksc)Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal leveld)Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuadedCorrect answer is option 'D'. 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Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.a)Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targetedb)Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and worksc)Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal leveld)Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuadedCorrect answer is option 'D'. 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Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.a)Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targetedb)Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and worksc)Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal leveld)Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuadedCorrect answer is option 'D'. 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Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.a)Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targetedb)Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and worksc)Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal leveld)Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuadedCorrect answer is option 'D'. 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