Title: Conflict between Marketing and Finance department in Sigma Ltd.

Introduction:
Sigma Ltd. is a large company manufacturing electric motors. The company has several departments – Production, Marketing, Finance and HR. Mr. Shashank, CEO of the company set the target sale of 10 crore in a month. To increase the sales, the marketing manager, Mr. Ishaan insists on offering 10% discount to customers. But the finance manager, Mr. Mohak does not approve such discount as it would mean loss of revenue.

Reasons for Conflict:
The reasons for the conflict between marketing and finance department are as follows:

1. Difference in Objectives:
The marketing department aims to increase sales, while the finance department aims to maximize revenue. The marketing department believes that offering discounts will attract more customers and increase sales, while the finance department believes that offering discounts will reduce revenue.

2. Different Perspectives:
Marketing and finance departments have different perspectives on how to achieve the company's goals. The marketing department focuses on short-term gains, while the finance department focuses on long-term profitability.

3. Lack of Communication:
There may be a lack of communication between the marketing and finance departments. The marketing department may not have consulted with the finance department before proposing the discount, leading to the conflict.

4. Lack of Trust:
There may be a lack of trust between the marketing and finance departments. The finance department may not trust the marketing department's ability to accurately predict the impact of the discount on revenue.

Impact of Conflict:
The conflict between marketing and finance departments can have various impacts on the company:

1. Delay in Decision Making:
The conflict can lead to a delay in decision-making, as both departments may not come to a consensus on the discount proposal.

2. Decrease in Morale:
The conflict can decrease morale within the company, as employees may feel that the departments are not working together towards a common goal.

3. Loss of Revenue:
If the discount is approved without proper analysis, it may lead to a loss of revenue for the company.

4. Damage to Reputation:
If the company offers a discount and is unable to meet the target sales, it may damage the company's reputation in the market.

Conclusion:
In conclusion, the conflict between marketing and finance departments can have a significant impact on the company. It is important for the departments to communicate effectively and work together towards a common goal. The decision should be made after proper analysis of the impact of the discount on revenue.

So what you want to ask.. here you can see mr.ishaan give authority to Mr. mohak about discount. But because of loss he disagree.. ?
what you want to ask.
because of dual ?