Qualitative information refers to non-numerical data that is descriptive in nature. This type of information is subjective and is often obtained through interviews, surveys, focus groups and observations. Qualitative information is used to gain an understanding of people's opinions, attitudes, beliefs, and experiences.

Qualitative information is important because it provides a deeper understanding of a particular topic or issue. It allows researchers to capture the complexity of human behaviour and to explore the reasons behind certain actions.

Examples of qualitative information include:

- Personal stories and narratives
- Opinions and attitudes
- Descriptions of behaviour and experiences
- Observations of social interactions and relationships
- Cultural norms and values

Advantages of Qualitative Information

- Provides a detailed understanding of complex issues
- Allows for exploration of new areas of research
- Helps to identify new research questions
- Allows for the exploration of people's perspectives and experiences
- Provides rich data that can be used to inform policy and practice

Disadvantages of Qualitative Information

- Can be time-consuming and expensive to collect and analyze
- Subjective nature of data may make it difficult to draw generalizations
- Small sample sizes may limit the applicability of findings
- Difficult to quantify and compare across different studies

Conclusion

In summary, qualitative information is an important type of data that is used to gain an understanding of people's experiences, attitudes, and behaviours. While it may have its limitations, it provides a rich source of data that can be used to inform policy and practice in a variety of fields.