Relationship between AR, MR and Price elasticity of demand isa)MR = AR...
Relationship between AR, MR and Price Elasticity of Demand
The relationship between AR (Average Revenue), MR (Marginal Revenue) and Price Elasticity of Demand is important to understand for businesses to make effective pricing decisions. Let's understand this relationship in detail.
1. Average Revenue (AR)
- AR is the revenue generated per unit of output sold.
- It is calculated by dividing total revenue by the quantity sold.
- AR = Total Revenue / Quantity Sold
2. Marginal Revenue (MR)
- MR is the additional revenue generated by selling one more unit of output.
- It is calculated by subtracting the revenue earned from selling one less unit from the revenue earned from selling one more unit.
- MR = Change in Total Revenue / Change in Quantity Sold
3. Price Elasticity of Demand (e)
- e measures the responsiveness of quantity demanded to a change in price.
- It is calculated by dividing the percentage change in quantity demanded by the percentage change in price.
- e = (% Change in Quantity Demanded) / (% Change in Price)
Relationship between AR, MR and Price Elasticity of Demand
The relationship between AR, MR and Price Elasticity of Demand can be explained using the following formula:
MR = AR x [e -1/e]
- This formula shows that MR is equal to AR multiplied by a factor of [e -1/e].
- When the value of e is greater than 1, the term [e -1/e] is positive, and thus MR is greater than AR.
- When the value of e is equal to 1 (unitary elasticity), the term [e -1/e] is zero, and thus MR is equal to AR.
- When the value of e is less than 1, the term [e -1/e] is negative, and thus MR is less than AR.
Therefore, businesses can use this relationship to determine the optimal price for their product by considering the price elasticity of demand. If the demand for the product is elastic, i.e., e > 1, then the business should lower the price to increase revenue. If the demand is inelastic, i.e., e < 1,="" then="" the="" business="" can="" increase="" the="" price="" to="" increase="" revenue.="" 1,="" then="" the="" business="" can="" increase="" the="" price="" to="" increase="" />
Relationship between AR, MR and Price elasticity of demand isa)MR = AR...
It is a formula