Steps to Improve Sales in a Mobile Manufacturing Company

Introduction:
Mobile manufacturing companies face stiff competition in the market. With several players in the market, companies need to take proactive steps to improve sales and retain their customer base. In this article, we will discuss the steps that each level of management should take to improve sales in a mobile manufacturing company.

Marketing Department:

1. Conduct Market Research:
The marketing department should conduct market research to identify the reasons for decreasing sales. They can conduct surveys, focus groups, and analyze customer feedback to understand customer needs and preferences.

2. Revise Marketing Strategies:
Based on the market research findings, the marketing department should revise their marketing strategies. They should focus on developing innovative marketing campaigns that target the needs and preferences of their target audience.

3. Offer Promotions and Discounts:
The marketing department can offer promotions and discounts to attract customers. This could include buy-one-get-one-free offers, cashback offers, and discounts on accessories.

Production Department:

1. Improve Quality:
The production department should focus on improving the quality of the mobile phones. They can conduct quality checks at every stage of the production process to ensure that the phones are free from defects.

2. Introduce New Features:
The production department can introduce new features in the mobile phones that are in demand. This could include features such as high-resolution cameras, long battery life, and waterproofing.

3. Reduce Cost:
The production department should focus on reducing the cost of production. They can achieve this by optimizing the production process, reducing waste, and negotiating better deals with suppliers.

Sales Department:

1. Improve Customer Service:
The sales department should focus on improving customer service. They can train their sales team to be more knowledgeable about the products, offer personalized recommendations, and provide after-sales support.

2. Expand Distribution Network:
The sales department should expand their distribution network to reach more customers. They can partner with retailers, e-commerce websites, and mobile carriers to increase their reach.

3. Offer Financing Options:
The sales department can offer financing options to customers who cannot afford to pay the full cost upfront. This could include installment plans, leasing options, and buy-now-pay-later schemes.

Conclusion:
Improving sales in a mobile manufacturing company requires a collaborative effort from all levels of management. By conducting market research, revising marketing strategies, improving quality, introducing new features, reducing cost, improving customer service, expanding distribution networks, and offering financing options, the company can improve sales and retain their customer base.