B Ltd. wants to modify its existing product, CD pla...
Introduction:
B Ltd. is facing a decrease in sales of its existing product, CD players in the market. The company wants to modify the product to increase sales. To achieve this, each level of management needs to take specific decisions and steps to give effort to this.
Board of Directors:
The Board of Directors is responsible for the overall direction and performance of the company. To modify the existing product, the Board of Directors should take the following decisions/steps:
1. Conduct a market research to identify the reasons for the decrease in sales and customer preferences.
2. Analyze the findings of the research to determine the modifications required in the CD players.
3. Set a budget for the modifications and allocate resources.
4. Appoint a team to oversee the modifications and ensure quality control.
5. Determine the pricing strategy for the modified CD players.
Top Management:
The top management is responsible for implementing the decisions of the Board of Directors. To modify the existing product, the top management should take the following decisions/steps:
1. Communicate the modifications to the employees and ensure their buy-in.
2. Develop a timeline for the modifications and ensure that they are completed on time.
3. Ensure that the modifications meet the quality standards set by the Board of Directors.
4. Train the sales team on the new features of the modified CD players.
5. Develop a marketing strategy to promote the modified CD players.
Middle Management:
The middle management is responsible for implementing the decisions of the top management. To modify the existing product, the middle management should take the following decisions/steps:
1. Assign tasks to the employees responsible for implementing the modifications.
2. Monitor the progress of the modifications and report to the top management.
3. Ensure that the modifications meet the quality standards set by the Board of Directors.
4. Ensure that the sales team is trained on the new features of the modified CD players.
5. Provide feedback to the top management on the effectiveness of the modifications.
Conclusion:
To modify the existing product, CD players, each level of management needs to take specific decisions and steps. The Board of Directors should conduct market research, allocate resources, and determine pricing strategy. The top management should communicate the modifications, develop a timeline, and train the sales team. The middle management should monitor progress, ensure quality standards are met, and provide feedback.
B Ltd. wants to modify its existing product, CD pla...
Each level of management should divide its task as follows:
Functions of Top Level Management:
(i) They must plan the technique of modification or modernization of the product.
(ii) They must organize and assemble necessary resources and co-ordinate the efforts of all the departments towards modernisation.
Functions of Middle Level Management:
(i) They must implement the plans laid down by top management in their respective departments.
(ii) They must interpret the plans and policies to their subordinates.
Functions of Supervisory/Operational level Management:
(i) They must assign the task to work force and supervise that the task is carried on in the right direction.
(ii) They must maintain the quality of work with minimum cost and reduce wastage by improving the motivation with minimum cost and loyalty of workers.
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