From growth in future as there is huge opportunity in packed beverage ...
Types of Dimensions of Business Environment:
There are two types of dimensions of the business environment mentioned in the given passage:
1. Economic Dimension:
- The growth potential in the packed beverage market is a result of the economic dimension of the business environment.
- The passage states that there is a huge opportunity in the packed beverage market due to the rising disposable income.
- This indicates that the economic dimension, which includes factors such as income levels, consumer purchasing power, and market demand, is favorable for the beverage industry.
- The changing lifestyle and increase in per capita consumption also highlight the economic dimension as a driving force behind the growth in the industry.
2. Social/Cultural Dimension:
- The changing lifestyle and increase in per capita consumption mentioned in the passage are indicators of the social/cultural dimension of the business environment.
- The passage suggests that the beverage industry is benefiting from the changing preferences and habits of consumers.
- As people's lifestyles change, their preferences for beverages also change, leading to an increased consumption of packed beverages.
- This social/cultural dimension includes factors such as consumer behavior, lifestyle trends, and cultural norms that influence the demand for products in the market.
Explanation:
The economic dimension of the business environment refers to the economic factors that impact businesses, such as income levels, market demand, and consumer purchasing power. In the case of the packed beverage market in India, the rising disposable income is driving the growth of the industry. As people have more money to spend, they are willing to purchase more packed beverages, leading to an increase in the market demand.
The social/cultural dimension of the business environment refers to the social and cultural factors that influence consumer behavior and preferences. In this case, the changing lifestyle and increase in per capita consumption indicate a shift in consumer preferences for packed beverages. As people's lifestyles change, they may prefer convenience and ready-to-drink beverages, which has contributed to the growth of the industry.
Overall, the economic and social/cultural dimensions of the business environment are working together to create a favorable market for the packed beverage industry in India. The rising disposable income is increasing consumer purchasing power, while changing lifestyles and preferences are driving the demand for packed beverages. This presents significant opportunities for industry players, and the beverage industry is expected to see substantial growth in the future.
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