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Permitting another party in a foreign country to produce and sell goods under your trademarks, patents or copy rights in lieu of some fee is another way of entering into international business. This is through _________
  • a)
    Sale of Trademark
  • b)
    Sale of copyrights
  • c)
    Licensing and Franchising
  • d)
    Sale of Goodwill
Correct answer is option 'C'. Can you explain this answer?
Most Upvoted Answer
Permitting another party in a foreign country to produce and sell good...
Licensing and franchising is the correct answer when it comes to permitting another party in a foreign country to produce and sell goods under your trademarks, patents or copyrights in exchange for a fee. Let's explore this option in detail:

Licensing and Franchising:
1. Definition:
- Licensing: Licensing involves granting permission to another party in a foreign country to use your intellectual property, such as trademarks, patents, or copyrights, in exchange for a fee or royalty.
- Franchising: Franchising is a specific form of licensing where a business model and brand are replicated by the franchisor (original business) to the franchisee (new business) in another country.

2. Process:
- Licensing: The licensor (owner of intellectual property) and licensee (foreign party) enter into a licensing agreement, which outlines the terms and conditions of using the intellectual property. The licensee pays a fee or royalty to the licensor for the rights granted.
- Franchising: The franchisor grants the franchisee the rights to use its brand, business model, trademarks, and patents. In addition to the licensing agreement, a franchise agreement is signed, which covers various aspects of the business relationship, including fees, support, and control.

3. Benefits:
- Expanding Market Reach: Licensing and franchising allow businesses to enter new markets without directly establishing operations in foreign countries, thereby increasing their market reach.
- Revenue Generation: The licensor or franchisor earns revenue through licensing fees or royalties paid by the licensee or franchisee, respectively.
- Brand Expansion: Licensing and franchising help to expand brand recognition and visibility in different countries.
- Local Market Knowledge: Licensees and franchisees often have better knowledge of local markets, culture, and consumer preferences, which can lead to better market penetration.

4. Considerations:
- Legal Protection: It is crucial to protect intellectual property rights through proper registration and legal agreements to prevent unauthorized use or infringement.
- Quality Control: The licensor or franchisor must ensure that the licensee or franchisee maintains quality standards and complies with brand guidelines.
- Cultural Differences: Understanding and adapting to local cultures and customs is essential for successful licensing and franchising.

In conclusion, licensing and franchising provide a way for businesses to expand internationally by allowing foreign parties to produce and sell goods under their intellectual property. This arrangement benefits both parties and facilitates market entry into foreign countries.
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Permitting another party in a foreign country to produce and sell goods under your trademarks, patents or copy rights in lieu of some fee is another way of entering into international business. This is through _________a)Sale of Trademarkb)Sale of copyrightsc)Licensing and Franchisingd)Sale of GoodwillCorrect answer is option 'C'. Can you explain this answer?
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Permitting another party in a foreign country to produce and sell goods under your trademarks, patents or copy rights in lieu of some fee is another way of entering into international business. This is through _________a)Sale of Trademarkb)Sale of copyrightsc)Licensing and Franchisingd)Sale of GoodwillCorrect answer is option 'C'. Can you explain this answer? for Commerce 2024 is part of Commerce preparation. The Question and answers have been prepared according to the Commerce exam syllabus. Information about Permitting another party in a foreign country to produce and sell goods under your trademarks, patents or copy rights in lieu of some fee is another way of entering into international business. This is through _________a)Sale of Trademarkb)Sale of copyrightsc)Licensing and Franchisingd)Sale of GoodwillCorrect answer is option 'C'. Can you explain this answer? covers all topics & solutions for Commerce 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Permitting another party in a foreign country to produce and sell goods under your trademarks, patents or copy rights in lieu of some fee is another way of entering into international business. This is through _________a)Sale of Trademarkb)Sale of copyrightsc)Licensing and Franchisingd)Sale of GoodwillCorrect answer is option 'C'. Can you explain this answer?.
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