Service motive in relation to not-for-profit organizations (NPO) refers to the primary objective of these organizations, which is to serve the needs of the community or a specific group of people. Unlike for-profit organizations whose main goal is to generate profit, NPOs focus on providing services, support, and benefits to their beneficiaries without the intention of financial gain.

Meaning of Service Motive in NPOs:
The service motive in NPOs is driven by a desire to address social or community issues and improve the well-being of individuals or groups in need. These organizations aim to fill gaps in public services, promote social justice, and contribute to the betterment of society as a whole.

Characteristics of Service Motive in NPOs:

1. Mission-driven: NPOs are guided by a mission statement that outlines their purpose and the specific issues they aim to address. This mission serves as a driving force behind their service motive.

2. Non-profit orientation: NPOs do not distribute profits to shareholders or owners. Instead, any surplus they generate is reinvested back into the organization to further their mission and enhance their services.

3. Voluntary participation: NPOs often rely on volunteers who contribute their time, skills, and expertise to support the organization's activities. Volunteers play a crucial role in fulfilling the service motive of NPOs.

4. Public benefit: NPOs exist to benefit the public or a specific target group, such as disadvantaged individuals, the elderly, children, or the environment. Their services are designed to meet specific needs and improve the quality of life for their beneficiaries.

5. Accountability and transparency: NPOs are accountable to their donors, beneficiaries, and the wider community. They are expected to be transparent in their operations, financial management, and use of resources to maintain public trust and confidence.

6. Donor support: NPOs rely on donations and support from individuals, corporations, and government agencies to fund their activities. Donors are often motivated by the service motive of NPOs and the desire to make a positive impact on society.

In summary, the service motive in NPOs reflects their commitment to serving the needs of the community or a specific group. These organizations operate with a non-profit orientation and aim to provide services, support, and benefits to their beneficiaries. The characteristics of service motive in NPOs include a mission-driven approach, voluntary participation, public benefit focus, accountability, and donor support.