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Consider the following statements:
1. The TRP or Target Rating Point is the metric used by the market ing and advertising agencies to evaluate this viewership.
2. In India, the TRP is recorded by the Broadcast Audience Researc h Council (BARC).
3. Broadcast Audience Research Council (BARC) is a statutory body established for the regulation of television ratings.
Which of the given statements are correct?
  • a)
    1 and 2 only
  • b)
    2 and 3 only
  • c)
    3 only
  • d)
    1, 2 and 3
Correct answer is option 'A'. Can you explain this answer?
Verified Answer
Consider the following statements:1. The TRP or Target Rating Point is...
In News- Recent ly, the Mumbai Police said that they are looking into a scam about the manipulation of TRPs by rigging the devices used by the Broadcast Audience Research Council (BARC) India.
Statement 1 is correct: TRP stands for Television Rating Points. It represents how many people, from which socio-economic categories, watched which channels for how much time during a particular period. This could be for an hour, a day, or even a week; India follows the international standard of one minute. The data is usually made public every week.
Statement 2 is correct: TRP is calculated by BARC, BARC has installed “BAR-O-meters” in over 45,000 empanelled households. These households are classified into 12 categories under the New Consumer Classification System (NCCS), the so-called “new SEC” adopted by BARC in 2015, based on the education level of the main wage earner and the ownership of consumer durables from a list of 11 items ranging from an electricity connection to a car.
Statement 3 is not correct: It is an industry body joint ly owned by advert isers, ad agencies, and broadcasting companies, represented by The Indian Society of Advertisers, the Indian Broadcasting Foundation and the Advertising Agencies Association of India. It was created in 2010 but the I&B Ministry notified the Policy Guidelines for Television Rating Agencies in India on January 10, 2014, and registered BARC in July 2015 under these guidelines, to carry out television ratings in India.
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Consider the following statements:1. The TRP or Target Rating Point is the metric used by the market ing and advertising agencies to evaluate this viewership.2. In India, the TRP is recorded by the Broadcast Audience Researc h Council (BARC).3. Broadcast Audience Research Council (BARC) is a statutory body established for the regulation of television ratings.Which of the given statements are correct?a)1 and 2 onlyb)2 and 3 onlyc)3 onlyd)1, 2 and 3Correct answer is option 'A'. Can you explain this answer?
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Consider the following statements:1. The TRP or Target Rating Point is the metric used by the market ing and advertising agencies to evaluate this viewership.2. In India, the TRP is recorded by the Broadcast Audience Researc h Council (BARC).3. Broadcast Audience Research Council (BARC) is a statutory body established for the regulation of television ratings.Which of the given statements are correct?a)1 and 2 onlyb)2 and 3 onlyc)3 onlyd)1, 2 and 3Correct answer is option 'A'. Can you explain this answer? for Current Affairs 2024 is part of Current Affairs preparation. The Question and answers have been prepared according to the Current Affairs exam syllabus. Information about Consider the following statements:1. The TRP or Target Rating Point is the metric used by the market ing and advertising agencies to evaluate this viewership.2. In India, the TRP is recorded by the Broadcast Audience Researc h Council (BARC).3. Broadcast Audience Research Council (BARC) is a statutory body established for the regulation of television ratings.Which of the given statements are correct?a)1 and 2 onlyb)2 and 3 onlyc)3 onlyd)1, 2 and 3Correct answer is option 'A'. Can you explain this answer? covers all topics & solutions for Current Affairs 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Consider the following statements:1. The TRP or Target Rating Point is the metric used by the market ing and advertising agencies to evaluate this viewership.2. In India, the TRP is recorded by the Broadcast Audience Researc h Council (BARC).3. Broadcast Audience Research Council (BARC) is a statutory body established for the regulation of television ratings.Which of the given statements are correct?a)1 and 2 onlyb)2 and 3 onlyc)3 onlyd)1, 2 and 3Correct answer is option 'A'. Can you explain this answer?.
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