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Why were the journalists and publishers puzzled by the success of ‘The Name of the Rose’?
  • a)
    because readers like trash and it was a serious novel
  • b)
    because it was becoming popular
  • c)
    because of its high rated success
  • d)
    none
Correct answer is option 'A'. Can you explain this answer?
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Why were the journalists and publishers puzzled by the success of ‘Th...
The American publisher thought that the novel The Name of the Rose won't sell in America because it was a country where nobody had seen a cathedral or studied Latin. The novel, however, sold two or three million copies in the U.S. Umberto Eco rightly pointed out that the success is a mystery.
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Why were the journalists and publishers puzzled by the success of ‘Th...
Introduction:
The question pertains to the journalists and publishers' puzzlement regarding the success of the novel 'The Name of the Rose'. The correct answer is option 'A', which states that the journalists and publishers were puzzled because readers generally prefer trashy novels, while 'The Name of the Rose' was a serious novel.

Explanation:
1. The success of 'The Name of the Rose' was unexpected and perplexing for journalists and publishers for several reasons.
2. The novel, written by Umberto Eco, was a complex and intellectually challenging work, exploring themes such as philosophy, religion, and history.
3. Typically, readers tend to gravitate towards lighter and more entertaining books, often categorized as "trashy" novels, rather than serious literary works.
4. The success of 'The Name of the Rose' contradicted this trend, as it gained widespread popularity and critical acclaim.
5. Journalists and publishers were puzzled by this because they had underestimated the readers' interest in thought-provoking and intellectually stimulating literature.
6. The novel's success indicated that readers were willing to engage with more complex narratives and appreciated the depth and sophistication of Eco's writing.
7. The book's popularity also challenged the notion that serious literature is only reserved for a niche audience and cannot achieve mainstream success.
8. The surprise and puzzlement of journalists and publishers stemmed from their preconceived notion that readers prefer lighter, less challenging material.
9. The unexpected success of 'The Name of the Rose' highlighted the importance of not underestimating readers' intelligence and their desire for intellectually stimulating content.
10. It also served as a reminder to journalists and publishers that there is a diverse range of readers with varying interests and preferences, and that serious literature can appeal to a wider audience than initially presumed.

Conclusion:
The journalists and publishers' puzzlement over the success of 'The Name of the Rose' can be attributed to their assumption that readers prefer trashy novels, while the novel itself was a serious and intellectually challenging work. The unexpected popularity of the book challenged their preconceived notions about readers' preferences and highlighted the significance of not underestimating the audience's intelligence and desire for thought-provoking literature.
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News media businesses can no longer rely solely on making money from traditional advertising and must embrace the multiple commercial opportunities from online, according to magazine publisher and broadcaster Andrew Neil.The Press Holdings chairman, BBC presenter and former Sunday Times editor said the changes sweeping the media industry were "transformative and revolutionary" and that traditional ways of making money had all but eroded as increased competition and the explosion of online media erodes the exclusivity of advertising deals.Speaking at todays SIIA Global Information Industry Summit in London, Neil said that the internet was not a threat to the traditional printed media companies, but an "essential" opportunity to diversify and ultimately save them. "Sensible newspaper and magazine publishers do not see online as a threat or something they have to do because it is the future, so lets do it and grit our teeth," he said. "Offline publications are still necessary for brand building and because people still like to hold a newspaper or particularly a magazine. But the revenues for that are in decline as search engines make classified ads increasingly irrelevant."Neil pointed out that his magazine websites - he is also chairman of ITP Publishing, the Gulfs largest magazine publishers - were visited mainly by people who also read the print version and visit the site "for the additional material that is only online". He said The Spectator, owned by Press Holdings, had achieved great success with its Coffee House network of blogs, which has 200,000 unique users a month and will contribute "20 percent of the bottom line" this year in terms of revenue.He also pointed out that the one of the biggest spikes in traffic for Telegraph.co.uk was around 10am every day, when the print readers had finished their Daily Telegraph and wanted to know what else its journalists were doing. "You now need to use online to do a whole host of things that you just could not before," he added. "It ceases to be an either-or situation."Neil admitted the going was tough for the media in a multi-platform world with complex revenue streams but it was, for him at least, "a lot more fun".He contrasted the UK market with the US, in which newspapers are run by big city monopolies that are unused to competition and "run for the journalists and not for the readers".In the UK many mainstream publishers grasped the need to diversify early on: "Most trends like this begin in the US but in this trend the British media are particularly much ahead of them," he said. "British newspapers have always been used to competition: its the most competitive newspaper market in the world bar none."Q. How is the US media market different from that of the UK?

News media businesses can no longer rely solely on making money from traditional advertising and must embrace the multiple commercial opportunities from online, according to magazine publisher and broadcaster Andrew Neil.The Press Holdings chairman, BBC presenter and former Sunday Times editor said the changes sweeping the media industry were "transformative and revolutionary" and that traditional ways of making money had all but eroded as increased competition and the explosion of online media erodes the exclusivity of advertising deals.Speaking at todays SIIA Global Information Industry Summit in London, Neil said that the internet was not a threat to the traditional printed media companies, but an "essential" opportunity to diversify and ultimately save them. "Sensible newspaper and magazine publishers do not see online as a threat or something they have to do because it is the future, so lets do it and grit our teeth," he said. "Offline publications are still necessary for brand building and because people still like to hold a newspaper or particularly a magazine. But the revenues for that are in decline as search engines make classified ads increasingly irrelevant."Neil pointed out that his magazine websites - he is also chairman of ITP Publishing, the Gulfs largest magazine publishers - were visited mainly by people who also read the print version and visit the site "for the additional material that is only online". He said The Spectator, owned by Press Holdings, had achieved great success with its Coffee House network of blogs, which has 200,000 unique users a month and will contribute "20 percent of the bottom line" this year in terms of revenue.He also pointed out that the one of the biggest spikes in traffic for Telegraph.co.uk was around 10am every day, when the print readers had finished their Daily Telegraph and wanted to know what else its journalists were doing. "You now need to use online to do a whole host of things that you just could not before," he added. "It ceases to be an either-or situation."Neil admitted the going was tough for the media in a multi-platform world with complex revenue streams but it was, for him at least, "a lot more fun".He contrasted the UK market with the US, in which newspapers are run by big city monopolies that are unused to competition and "run for the journalists and not for the readers".In the UK many mainstream publishers grasped the need to diversify early on: "Most trends like this begin in the US but in this trend the British media are particularly much ahead of them," he said. "British newspapers have always been used to competition: its the most competitive newspaper market in the world bar none."Q. Why dont sensible newspapers and magazine publishers see the internet as a menace to their business?

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Why were the journalists and publishers puzzled by the success of ‘The Name of the Rose’?a)because readers like trash and it was a serious novelb)because it was becoming popularc)because of its high rated successd)noneCorrect answer is option 'A'. Can you explain this answer?
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Why were the journalists and publishers puzzled by the success of ‘The Name of the Rose’?a)because readers like trash and it was a serious novelb)because it was becoming popularc)because of its high rated successd)noneCorrect answer is option 'A'. Can you explain this answer? for Class 12 2024 is part of Class 12 preparation. The Question and answers have been prepared according to the Class 12 exam syllabus. Information about Why were the journalists and publishers puzzled by the success of ‘The Name of the Rose’?a)because readers like trash and it was a serious novelb)because it was becoming popularc)because of its high rated successd)noneCorrect answer is option 'A'. Can you explain this answer? covers all topics & solutions for Class 12 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Why were the journalists and publishers puzzled by the success of ‘The Name of the Rose’?a)because readers like trash and it was a serious novelb)because it was becoming popularc)because of its high rated successd)noneCorrect answer is option 'A'. Can you explain this answer?.
Solutions for Why were the journalists and publishers puzzled by the success of ‘The Name of the Rose’?a)because readers like trash and it was a serious novelb)because it was becoming popularc)because of its high rated successd)noneCorrect answer is option 'A'. Can you explain this answer? in English & in Hindi are available as part of our courses for Class 12. Download more important topics, notes, lectures and mock test series for Class 12 Exam by signing up for free.
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