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Read the following text and answer the questions given below:
'Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. But it is also concerned about the impact as the potential customers or the prospects can't be delivered the message compulsively. So there is one scheme the company has decided to launch where chips will be provided with an additional cold drink for a particular time period. It not only satisfies its customers but also provides employment to handicapped people.
Q. The above para describes the combination of variables used by Hayaram to prepare its market offering. The combination of variables used by 'Hayaram' to prepare its market offering is termed as__________.
  • a)
    Promotion mix
  • b)
    Sales Mix
  • c)
    Price Mix
  • d)
    Marketing Mix
Correct answer is option 'D'. Can you explain this answer?
Verified Answer
Read the following text and answer the questions given below:'Hayaram...
Marketing mix is described as the set of marketing tools that a firm uses to pursue its marketing objectives in a target market.
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Most Upvoted Answer
Read the following text and answer the questions given below:'Hayaram...
Understanding Marketing Mix
The text describes various strategies and elements that Hayaram uses to market its products. This combination of variables is what we refer to as the "Marketing Mix."
What is Marketing Mix?
- The Marketing Mix is a framework that businesses use to develop and implement effective marketing strategies.
- It typically includes four key components known as the 4 P's: Product, Price, Place, and Promotion.
Application in Hayaram's Case
- Product: Hayaram offers a variety of quality products such as chips, biscuits, sweets, and squashes. The focus on quality differentiates it from competitors.
- Price: The company charges higher prices for its premium offerings, which indicates a pricing strategy centered around perceived value.
- Place: With its own retail shops and partnerships with grocery stores, Hayaram ensures that its products are accessible to customers in the right locations, quantities, and times.
- Promotion: The use of communication tools and promotional strategies, like providing an additional cold drink with chips, enhances customer satisfaction and drives sales.
Conclusion
The combination of these elements—quality products, strategic pricing, effective distribution, and promotional activities—demonstrates how Hayaram has crafted its Marketing Mix. This approach not only satisfies customers but also supports community employment initiatives, highlighting the broader impact of their marketing strategy. Thus, option 'D', Marketing Mix, is the correct answer as it encapsulates all these variables effectively.
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Read the following text and answer the questions given below:'Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. But it is also concerned about the impact as the potential customers or the prospects can't be delivered the message compulsively. So there is one scheme the company has decided to launch where chips will be provided with an additional cold drink for a particular time period. It not only satisfies its customers but also provides employment to handicapped people.Q. The above para describes the combination of variables used by Hayaram to prepare its market offering. The combination of variables used by 'Hayaram' to prepare its market offering is termed as__________.a)Promotion mixb)Sales Mixc)Price Mixd)Marketing MixCorrect answer is option 'D'. Can you explain this answer?
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Read the following text and answer the questions given below:'Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. But it is also concerned about the impact as the potential customers or the prospects can't be delivered the message compulsively. So there is one scheme the company has decided to launch where chips will be provided with an additional cold drink for a particular time period. It not only satisfies its customers but also provides employment to handicapped people.Q. The above para describes the combination of variables used by Hayaram to prepare its market offering. The combination of variables used by 'Hayaram' to prepare its market offering is termed as__________.a)Promotion mixb)Sales Mixc)Price Mixd)Marketing MixCorrect answer is option 'D'. Can you explain this answer? for Commerce 2024 is part of Commerce preparation. The Question and answers have been prepared according to the Commerce exam syllabus. Information about Read the following text and answer the questions given below:'Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. But it is also concerned about the impact as the potential customers or the prospects can't be delivered the message compulsively. So there is one scheme the company has decided to launch where chips will be provided with an additional cold drink for a particular time period. It not only satisfies its customers but also provides employment to handicapped people.Q. The above para describes the combination of variables used by Hayaram to prepare its market offering. The combination of variables used by 'Hayaram' to prepare its market offering is termed as__________.a)Promotion mixb)Sales Mixc)Price Mixd)Marketing MixCorrect answer is option 'D'. Can you explain this answer? covers all topics & solutions for Commerce 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Read the following text and answer the questions given below:'Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. But it is also concerned about the impact as the potential customers or the prospects can't be delivered the message compulsively. So there is one scheme the company has decided to launch where chips will be provided with an additional cold drink for a particular time period. It not only satisfies its customers but also provides employment to handicapped people.Q. The above para describes the combination of variables used by Hayaram to prepare its market offering. The combination of variables used by 'Hayaram' to prepare its market offering is termed as__________.a)Promotion mixb)Sales Mixc)Price Mixd)Marketing MixCorrect answer is option 'D'. Can you explain this answer?.
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It not only satisfies its customers but also provides employment to handicapped people.Q. The above para describes the combination of variables used by Hayaram to prepare its market offering. The combination of variables used by 'Hayaram' to prepare its market offering is termed as__________.a)Promotion mixb)Sales Mixc)Price Mixd)Marketing MixCorrect answer is option 'D'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of Read the following text and answer the questions given below:'Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. But it is also concerned about the impact as the potential customers or the prospects can't be delivered the message compulsively. So there is one scheme the company has decided to launch where chips will be provided with an additional cold drink for a particular time period. It not only satisfies its customers but also provides employment to handicapped people.Q. The above para describes the combination of variables used by Hayaram to prepare its market offering. The combination of variables used by 'Hayaram' to prepare its market offering is termed as__________.a)Promotion mixb)Sales Mixc)Price Mixd)Marketing MixCorrect answer is option 'D'. 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So there is one scheme the company has decided to launch where chips will be provided with an additional cold drink for a particular time period. It not only satisfies its customers but also provides employment to handicapped people.Q. The above para describes the combination of variables used by Hayaram to prepare its market offering. The combination of variables used by 'Hayaram' to prepare its market offering is termed as__________.a)Promotion mixb)Sales Mixc)Price Mixd)Marketing MixCorrect answer is option 'D'. Can you explain this answer? has been provided alongside types of Read the following text and answer the questions given below:'Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. But it is also concerned about the impact as the potential customers or the prospects can't be delivered the message compulsively. So there is one scheme the company has decided to launch where chips will be provided with an additional cold drink for a particular time period. It not only satisfies its customers but also provides employment to handicapped people.Q. The above para describes the combination of variables used by Hayaram to prepare its market offering. The combination of variables used by 'Hayaram' to prepare its market offering is termed as__________.a)Promotion mixb)Sales Mixc)Price Mixd)Marketing MixCorrect answer is option 'D'. 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