Assertion (A): The design of the product contributes to making the product attractive to the target customers.
Reason (R): Customer support services are very effective in bringing repeat sales from the customers and developing brand loyalty for a product.




The design of a product plays a crucial role in attracting customers. A well-designed product not only enhances its aesthetic appeal but also improves its functionality and usability. A visually appealing and user-friendly design can create a positive impression on customers, making them more likely to purchase the product. A good design can differentiate a product from its competitors, giving it a competitive edge in the market. It can also enhance the perceived value of the product, making customers willing to pay a premium price.


The design of a product should be aligned with the preferences and needs of the target customers. By understanding the target market, companies can create a design that resonates with the intended audience. For example, if the target customers are young and trendy individuals, the product design should reflect the latest fashion trends and incorporate modern features. By catering to the specific tastes and preferences of the target customers, the product becomes more attractive and appealing to them.


Customer support services play a crucial role in building customer satisfaction and loyalty. Effective customer support services ensure that customers have a positive experience after purchasing a product. Prompt and efficient resolution of customer queries and complaints can significantly enhance customer satisfaction. Satisfied customers are more likely to become repeat customers and recommend the product to others.


When customers have a positive experience with a product and receive excellent customer support, they are more likely to make repeat purchases. This repeat business contributes to the overall sales and profitability of the company. Additionally, satisfied customers are more likely to develop brand loyalty. They become advocates for the brand, spreading positive word-of-mouth and recommending the product to others. Brand loyalty leads to a sustainable customer base and long-term success for the company.


The design of a product contributes to its attractiveness to target customers, while effective customer support services help in bringing repeat sales and developing brand loyalty. Both aspects are important for the success of a product in the market.