Violation of Social Responsibility and Compromised Values in Advertising of ABC Ltd.


ABC Ltd., a company advertising its deodorant range, has presented females in a derogatory manner, which not only offends a religious group but also raises concerns about social responsibility and compromised values.


ABC Ltd.'s advertising campaign neglects several aspects of social responsibility:

1. Ethical Responsibility
- The derogatory portrayal of females in the advertisements violates ethical norms and values.
- The offensive content goes against the principles of respect, dignity, and equality.
- ABC Ltd. has a responsibility to ensure that their advertising does not perpetuate stereotypes or offend any group.

2. Legal Responsibility
- The offensive advertising may potentially violate laws that protect against discrimination and hate speech.
- ABC Ltd. has a legal responsibility to ensure that their advertisements comply with the relevant legislation.

3. Economic Responsibility
- The derogatory content can impact the company's reputation and lead to a loss of customers and revenue.
- ABC Ltd. has an economic responsibility to create advertising that appeals to a wide range of consumers and promotes inclusivity.


ABC Ltd.'s advertising campaign compromises several important values:

1. Respect
- The derogatory portrayal of females undermines the value of respect for individuals and their diverse backgrounds.
- It shows a lack of respect for the religious group that is offended by the content.

2. Equality
- The offensive advertising reinforces gender stereotypes and undermines the value of equality between genders.
- It perpetuates the idea that females should be objectified and treated as inferior.

3. Inclusivity
- The derogatory content excludes and alienates the religious group that finds the advertising offensive.
- It fails to embrace diversity and create an inclusive environment for all consumers.


ABC Ltd.'s advertising campaign not only neglects its social responsibility but also compromises important values such as respect, equality, and inclusivity. It is crucial for the company to reconsider its approach and ensure that future advertisements are respectful, inclusive, and align with ethical and legal standards.